Marketing Project Management

T. Scott Nadler

**** ****** *****, ** #**

Washington, DC 20008

phone: 202-***-**** email: ***********@***.***

SKILLS AND EXPERIENCE

Strategic Communications Branding Customer Outreach Marketing

Public Affairs/Relations Stakeholder Relations Global Business Analysis

Objective: A professional opportunity to help an organization improve its internal/external communications, brand (and rebrand) its identity and

mission and strengthen its story (successes, accomplishments, achievements).

PROFESSIONAL EXPERIENCE

International Business and Political Analyst Wikistrat, September 2013-present

• Provide strategic analysis and forecasting on emerging global trends (demographic, cultural, economic, political).

Senior Associate Booz Allen Hamilton, McLean, VA, January 2002–April 2013

• Managed significant pieces of Booz Allen's business helping large (primarily US government) organizations improve their internal/external

communications, market their successes and rebrand their missions and identities. Managed large (multi-million dollar efforts with

hundreds of staff) Booz Allen contracts with the U.S. government - providing financial oversight, ensuring customer satisfaction, managing

staff. Received Booz Allen’s most prestigious award (Values in Practice) in recognition – by my managers, peers and staff – of my

adherence to the firm’s core values.

• Communication planning: Conducted stakeholder analyses to help customers understand the reach and effectiveness of their existing

(internal/external) communication efforts. Developed and executed a methodology for designing interview protocols, interviewing

stakeholders and analyzing results. Used those consumer insights to craft -and implement- communication plans, strategies and marketing

materials (spoken word, print, graphics, video, digital) to improve message delivery and understanding. Developed methodologies to

measure the impact of these communication efforts and incorporated these insights into communication processes and products.

• Branding, message development, marketing, internal communication: Led the effort to rebrand a U.S. government agency after it

consolidated several organizations with legacy cultures. Worked with the newly-formed agency's senior leadership to develop a new

corporate message. Built, led a working group of representatives from the legacy units across the organization to collaborate on crafting

supporting messages. Led design and implementation of communication strategies and products (spoken word, print, graphics, video,

digital) that cascaded these messages across and down through the organization. As a result of the recognized widespread buy-in of this

rebranding effort, my solution became a Booz Allen best practice replicated for other customers.

• Executive communication, speechwriting: Served as primary speechwriter to a U.S. government cabinet-level official, translating his

vision into speeches, journal articles, congressional testimony and materials for the press and general public.

Consultant and Instructor The RAND Corporation, Washington, DC, and Tbilisi, Georgia, 2001

• Helped to establish the first independent non-governmental organization in the Republic of Georgia devoted to international affairs - and

taught U.S. foreign policy to mid-level Georgian government officials.

Senior International Communications Analyst U.S. Defense Department, Office of the Secretary of Defense (OSD) for Policy, The

Pentagon, Washington, DC, July 1997–January 2001

• Ensured that the Secretary of Defense remained on point when communicating official White House international policy goals and

objectives, both across the U.S. government, Congress, foreign governments and the general public.

• Drafted Congressional testimony and press materials that highlighted Defense Department and White House policy successes.

• Represented the Secretary of Defense at international (e.g. NATO) meetings to promote U.S. government foreign policy objectives.

• Worked directly with foreign governments - through both their U.S. embassies and government officials overseas - to negotiate, design,

implement and manage bilateral initiatives intended to foster a more favorable environment for establishing bilateral business relationships,

promoting U.S. exports and strengthening democratic governance in developing countries.

Senior Policy Writer, Communications Department Clinton/Gore ‘96 Reelection Campaign, Washington, DC, May 1995–Nov 1996

• Played key role in drafting all Clinton/Gore '96 campaign materials (position papers, rapid response materials, questionnaires, videos,

press guidance, speaker training for campaign surrogates) on all Clinton Administration's policy accomplishments (domestic and foreign) to

all audiences: (domestic and foreign) press, constituent groups (e.g. ethnic, demographic, regional), corporate and not-for-profit

organizations and the general public.

• Worked closely with pollsters, focus groups and individual constituent leaders to understand what language resonated best for distinct,

segmented voter groups and ensure these consumer insights were weaved into tailored campaign materials.

• Interacted regularly with reporters and journalists to communicate campaign policies.

(continued)

T. SCOTT NADLER (professional experience continued) (page 2)

ADDITIONAL COMMUNICATIONS, MARKETING AND BRANDING EXPERIENCE

• Political communications/media/crisis communications: Gore/Lieberman 2000 (Miami); Democratic National Conventions (LA, 2000 and

Chicago, 1996); NATO Summit (White House, 1999); Presidential Inaugural Committee (Washington, DC, 1997)

• Public relations: Provided communications and media expertise to corporate and not-for-profit clients: (Widmeyer Group, Washington, DC,

1997).

• Speechwriter for actress Goldie Hawn: (Words Can Heal, Washington, DC, 2001).

• Associate Producer, LOVE IS STRANGE - an independent film that premiered at the Sundance Film Festival in Jan 2014 and stars John

Lithgow, Alfred Molina and Marisa Tomei.

Managing Editor, Post-Soviet Business Monitor, Post-Soviet Nuclear Monitor Exchange Publications, Washington, DC, 1992–1995

• Developed two publications that helped U.S. businesses understand the economic and business landscape in the former Soviet Union and

identify business opportunities. Directed all editorial and writing activities, tracked legislation and monitored polices and programs.

Assistant Director, Pacific Southwest Regional Office Anti-Defamation League, Los Angeles, CA, 1988–1989

• Led community outreach and coalition-building efforts across southern California to promote a diversity awareness educational curriculum

("A World of Difference") in the region's public school systems. Worked with regional educators, law enforcement, ethnic and religious

leaders and specialty press to launch diversity awareness school, community and media campaigns.

OVERSEAS ONSITE WILDLIFE CONSERVATION / SUSTAINABLE DEVELOPMENT EXPERIENCE

• Demonstrated innovative management practices to local farmers that improve their economic livelihood while protecting the

cheetah (Cheetah Conservation Fund, Namibia, 2013).

• Worked with mahouts to show how they can treat the elephant humanely, while preserving their local traditions (Elephant Nature Park,

northern Thailand, 2009).

EDUCATION

• M.Phil. (Masters), 1986–1988. International economics/development. Oxford University, England. Graduated with First-Class Honors.

• B.A., 1986. Emory University, Atlanta, Georgia. Graduated Phi Beta Kappa,

ADDITIONAL TRAINING /SKILLS

• Certificate, Project Management, Georgetown University, 2010.

• MBA coursework in marketing and accounting, Johns Hopkins University, 2002–2003.

• Russian and Spanish (working knowledge).

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