Marketing Communications Manager, MBA & 15 years experience
Resume:
Alisha Wells, MBA 763-***-****
Hiring Manager;
Let’s schedule a time to discuss how I can assist with accelerating your company's bottom line as your next Marketing leader.
I am confident that I am the best candidate for this position. My qualifications, and personality will definitely benefit your company.
15 years of marketing & communications work experience
Graphic design (Adobe Creative Suite: InDesign, Illustrator, PhotoShop & Acrobat)
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Brochures, sell sheets, technical specs, eBooks, bios, press releases and sales presentations (Powerpoint)
Social media strategy creation, implementation and analyzing results (HootSuite and HubSpot)
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Website redesign and development establish optimal navigation, web content, AdWords and SEO
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Campaign creation, strategy, implementation for online distribution (HubSpot automated software)
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Strategy, implementation and ROI for print distribution: direct mail, posters and collateral
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Management project and budgets from planning to implementation
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Microsoft: Excel, Word, One Note, Outlook. SmartSheets & Team Box for project management
Tradeshow/event management
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Establish goals & plan to achieve the goals
Create appropriate messaging
Education:
BA, Communications
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MBA, Marketing
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Personality/Management Style:
Team leader & active participant
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Solution provider Asking questions to dig deeper to find optimal solution for all target markets
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Dedicated employee who is fun to work with and learn from
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Alisha Wells, MBA 763-***-**** ************@*****.***
Strong, project leader who manages projects and campaigns with minimal direction
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Active listener regarding the products and services along with areas for expansion
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Hear what is said by internal audience (talking with key staff members)
Hear what is said by customers and prospects (cross section of customers)
I am a strong marketing professional that will bring results to your company. I have an extensive knowledge base and the drive to
advance a company. I truly love to learn about new technologies and processes that can be implemented into campaign strategies.
I am ready to schedule the next step to talk with you in depth about this position along with the results I would bring to your
company. I can be contacted by phone at 763-***-**** or by email at ************@*****.***. I look forward to talking with your
team soon.
Regards,
Alisha Wells–Skauge, MBA
************@*****.*** 763-***-****
Professional Summary
I evaluate a company’s current marketing and communication strategies, messaging, branding and channel used to optimize exposure for both internal and
external audiences. I analyze, review and critique the all current activities. I collaborate with others to establish a comprehensive marketing communications
road map to meet or exceed the company’s goals.
Senior Marketing Manager, Exact JobBOSS Software (7/2012–present)
– Implement lead generation campaign strategies
– Establish messaging and branding within tight corporate guidelines
– Create email campaigns using HubSpot automated marketing software to execute email campaigns
– Create social media ads, blog posts, eBlasts and direct mail campaigns
– Plan on demand thought leadership webinar plan & production calendar
– Manage and maintain the marketing budget
– Monitor and schedule trade shows across North America
Marketing Consultant, Independent (3/2008–7/2012)
– Create messaging and brand standards for a start up medical device company and its products
– Analyze competitive data and trends
– Work with client’s sales and clinical staff to optimize marketing communications for each audience’s knowledge level
– Partner with product management or R&D to establish strong product launch strategy
– Manage the creation, development and production of marketing material for print, online and email distribution
– Develop training presentations for sales and clinical staff to present to clients
– Partner with web development company to create comprehensive website including secure online training for distributors/sales & clinical staff
– Write scripts for product application videos and promotional campaigns
Alisha Wells, MBA 763-***-****
Marketing Specialist/Manager, Command Tooling Systems (1/2005–4/2009)
– Establish an integrated marketing communications annual plan for literature, ad placement, e–media and tradeshows
– Collaborate with engineers to design technical material
– Work with sales representatives and the executive team to optimize consistent educational and marketing presentations
– Prioritize high demand projects from sales staff and executive team based on timelines and deadlines
– Negotiate advertising rates with trade journal sales reps
– Develop a calendar based on trade journal editorial calendar for article and case study publication
– Recruit, interview and supervise outside resources and an assistant graphic designer
– Prioritize and complete projects in a dynamic environment to meet quick turnaround deadlines
– Develop corporate communications including internal, external and product presentations
– Increase the company’s market share through customer loyalty, sales promotions for distributors and end users
– Update corporate website with press releases, promotional events and product information
– Manage Google Ad Words program and Search Engine Optimizing (SEO) online campaigns
– Manage the components of events and tradeshow from initial evaluation, ordering services to messaging
Communications Specialist, Empi (2/2000–1/2005)
– Created technical and promotional marketing materials while maintaining FDA compliance
– Collaborated with product managers and outside suppliers to create optimal product packaging
– Established a promotional calendar for tradeshow graphics and campaigns
Mac & PC Computer Experience
Microsoft Word, Excel, Powerpoint, Outlook, Lync; HubSpot Automated Marketing; Teambox, SmartSheets project management software; Adobe
Creative Suite 5 (CS5): InDesign, PhotoShop, Illustrator, Acrobat Professional
Education
Masters of Business Administration (MBA), Marketing Capella University, Minneapolis, MN (2009 2011)
Bachelor of Arts (BA), Communications College of St. Benedict, St Joseph, MN (1989 1993)
Alisha Wells, MBA 763-***-**** ************@*****.***
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