KEVIN HORTON

**** **** ***** ** ( Free Union VA *2940

Mobile 434-***-**** ( accxj2@r.postjobfree.com

AUTOMOTIVE EXECUTIVE

general manager - turnaround management - sub-prime marketing

Automotive management professional with extensive experience in all

facets of the retail dealership environment. Possesses ability to

create positive work atmosphere where pride and motivation reflect

results. Expertise in areas of general business management, sales,

finance and revitalizing under-performing operations. Proven track

record of achieving outstanding net profit margins, increasing market

share and maintaining contemporary status with all company sales and

finance products. A firm but fair leader able to gain confidences

easily and develop relationships built on mutual trust and respect.

Successfully motivates staff to perform at full potential while

maintaining the highest levels of customer service.

AREAS OF STRENGTH

Customer Service Profitability Inventory Control

Staff Development Networking Dispute Resolution

Regulatory Compliance Process Improvement Market Trends

PROFESSIONAL EXPERIENCE

2008-Present THE BROWN AUTOMOTIVE GROUP

Charlottesville, VA

Finance Director-General Sales Manager

2007 -2008 CEDAR LINE AUTOMOTIVE Spout Springs, VA

General Manager

2005 - 2007 WELLS FARGO HOME MORTGAGE Charlottesville, VA

Sub-Prime Loan Officer

2001 - 2005 THE BROWN AUTOMOTIVE GROUP Charlottesville, VA

auto super center

Finance Director

2001 AUTO SERVICE COMPANY Fairbanks, AK

toyota honda hyundai subaru

Finance Manager

UNITED STATES AIR FORCE Fairbanks, AK

eielson afb training instructor

Staff Sergeant

OVERVIEW OF RESPONSIBILITIES

Supervise all daily operations. Define and implement long and short term

objectives.

Set and administer inventory management policies, initiate cost control

procedures.

Recruit, hire and train staff, including management and support personnel.

Evaluate overall/individual performance; devise and implement management

training processes.

Responsible for monthly advertising budget. Create and design all

advertising and marketing campaigns.

Knowledgeable in all media venues with expertise in print and electronic

marketing.

Perform annual budget preparation, including capital requirements;

implement monthly forecasting reports.

SELECTED ACHIEVEMENTS

Increased new Honda sales by 35%

Increased Dodge Chrysler Jeep sales by 54%

Increased new Toyota sales by 41%

Increased Used car sales by 70%

Managed one of only four stores in the district to meet Honda sales

objective in 2011

Increased total front end gross profit PVR

Increased total back end gross profit

Maintained CSI at or above zone average.

Increased finance penetration from 49% to 81%.

Increased extended warranty penetration from 32% to 54%.

Increased GAP penetration from 29% to 60%.

Supervise daily activities of 37 employees.

Maintain excellent relationships with all commercial banks, captive finance

and leasing companies.

EDUCATION AND PROFESSIONAL TRAINING

WAYLAND BAPTIST UNIVERSITY, Fairbanks, AK - B.S. Business Administration

Joe Verde Sales Management Training

Auto Lending Network Master of Special Finance

ADP

Honda Interactive

Reynolds & Reynolds

ADAM Systems

Dealer Daily

Vauto

Firstlook

Auto Alert

Redbumper

Toyota Dealer Daily

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