KEVIN HORTON
**** **** ***** ** ( Free Union VA *2940
Mobile 434-***-**** ( **************@*****.***
AUTOMOTIVE EXECUTIVE
general manager - turnaround management - sub-prime marketing
Automotive management professional with extensive experience in all
facets of the retail dealership environment. Possesses ability to
create positive work atmosphere where pride and motivation reflect
results. Expertise in areas of general business management, sales,
finance and revitalizing under-performing operations. Proven track
record of achieving outstanding net profit margins, increasing market
share and maintaining contemporary status with all company sales and
finance products. A firm but fair leader able to gain confidences
easily and develop relationships built on mutual trust and respect.
Successfully motivates staff to perform at full potential while
maintaining the highest levels of customer service.
AREAS OF STRENGTH
Customer Service Profitability Inventory Control
Staff Development Networking Dispute Resolution
Regulatory Compliance Process Improvement Market Trends
PROFESSIONAL EXPERIENCE
2008-Present THE BROWN AUTOMOTIVE GROUP
Charlottesville, VA
Finance Director-General Sales Manager
2007 -2008 CEDAR LINE AUTOMOTIVE Spout Springs, VA
General Manager
2005 - 2007 WELLS FARGO HOME MORTGAGE Charlottesville, VA
Sub-Prime Loan Officer
2001 - 2005 THE BROWN AUTOMOTIVE GROUP Charlottesville, VA
auto super center
Finance Director
2001 AUTO SERVICE COMPANY Fairbanks, AK
toyota honda hyundai subaru
Finance Manager
UNITED STATES AIR FORCE Fairbanks, AK
eielson afb training instructor
Staff Sergeant
OVERVIEW OF RESPONSIBILITIES
Supervise all daily operations. Define and implement long and short term
objectives.
Set and administer inventory management policies, initiate cost control
procedures.
Recruit, hire and train staff, including management and support personnel.
Evaluate overall/individual performance; devise and implement management
training processes.
Responsible for monthly advertising budget. Create and design all
advertising and marketing campaigns.
Knowledgeable in all media venues with expertise in print and electronic
marketing.
Perform annual budget preparation, including capital requirements;
implement monthly forecasting reports.
SELECTED ACHIEVEMENTS
Increased new Honda sales by 35%
Increased Dodge Chrysler Jeep sales by 54%
Increased new Toyota sales by 41%
Increased Used car sales by 70%
Managed one of only four stores in the district to meet Honda sales
objective in 2011
Increased total front end gross profit PVR
Increased total back end gross profit
Maintained CSI at or above zone average.
Increased finance penetration from 49% to 81%.
Increased extended warranty penetration from 32% to 54%.
Increased GAP penetration from 29% to 60%.
Supervise daily activities of 37 employees.
Maintain excellent relationships with all commercial banks, captive finance
and leasing companies.
EDUCATION AND PROFESSIONAL TRAINING
WAYLAND BAPTIST UNIVERSITY, Fairbanks, AK - B.S. Business Administration
Joe Verde Sales Management Training
Auto Lending Network Master of Special Finance
ADP
Honda Interactive
Reynolds & Reynolds
ADAM Systems
Dealer Daily
Vauto
Firstlook
Auto Alert
Redbumper
Toyota Dealer Daily