Customer Service Marketing

Claire J. Nassano

*** ***** ****** **********, ** 95835

916-***-**** *********@***.***

Overview

Owner of 2 successful pet service businesses in Phoenix and Sacramento. Results proven marketing/advertising

professional with experience creating marketing campaigns & strategies that generated revenue growth.

Skills

Team Building & Leadership Customer Service Customer Relations/Retention Flexibility & Time Management

Work Experience

Macy’s Sacramento CA Nov 2008 present

Provide customers with Macy’s “magic” customer service practices. Increase sales with product knowledge, selling

techniques & listening to customer. Successfully diffuse customer complaints, maintain professionalism & quality of

service.

Petbuddies Pet Services – Sacramento, CA April 2008 – present

Owner/Operator

Pet service business, catering to travelers, business executives and family vacationers. Manage all aspects of

business. Create, implement and place all advertising materials in local publications and online websites. Provide top

quality service & maintain health & well being of all animals cared for is Petbuddies standard operating procedure.

PetPals Pet Services – Phoenix, AZ March 2005 –2008

Owner/Operator

Operated full service pet business in Phoenix, AZ. Created and implemented all marketing & advertising materials,

maintained client schedules, pet care & maintenance. Trained seasonal employees during summer and holidays.

Revenues increased 18% per year. Clientele grew by approximately 23% per year .,

Scottsdale Golf Group – Scottsdale, AZ June 2002 – Sept 2004

Marketing Director

Responsible for the strategic direction & tactical implementation of marketing programs for John Jacobs’ Golf Schools

(JJGS), Golf Digest Schools (GDS) and golf properties owned & operated by Scottsdale Golf Group, Inc.

Researched and initiated branding strategy for both JJGS & GDS. Marketing programs include, but not limited

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to: traditional & internet advertising, web site development, email marketing, event planning and the JJGS

Guide to Better Golf catalog.

Shaped overall development and creative direction for the JJGS and GDS catalogs. Catalogs distributed to

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250K customer base and golf properties.

Worked with select number of hotel partners, developing co branding marketing program, focusing on

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consumer and corporate golf school business.

Managed marketing efforts for Red Mountain Ranch CC & Legend Trail GC.

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Served as media buyer for schools and golf course properties. Worked directly with Golf Digest’s creative

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team, developing ads for Golf Digest and Golf Magazine.

Avnet – Tempe, AZ Jan 1997 – May 2002

Marketing Program Manager – Avnet Convergent Technologies

Responsible for defining messaging strategies to ensure consistency throughout marketing programs.

Planned, coordinated & managed the development & execution of all marketing programs including website,

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print advertising, catalog, direct mails & event marketing projects to ensure accomplishment of

financial/budgetary goals.

Managed internal marketing support group & outside creative agencies.

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Marketing Manager – Hallmark Computer Components

Managed internal creative & marketing support staff & all outside agencies.

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Helped define the strategic direction & content development of the hmcc.avnet.com website.

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Created new product launch marketing materials for inside sales teams.

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Marketing Alliance Manager – AventDirect

Increased avnetdirect.com traffic by 35%, resulting in a 20% increase in monthly sales. Accomplished by

developing strategic alliances with high traffic sites, banner advertising & email marketing campaigns to

customer base.

Developed quarterly marketing proposals for partner manufacturers seeking MDF for vendor specific projects.

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Managed implementation of manufacturer marketing plans, including development of print advertising, direct

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mail, collateral brochures & tradeshows.

Handled budget responsibility for all marketing programs.

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MicroAge – Tempe, AZ March 1993 – Oct 1996

Channel Marketing Executive – MicroAge Information Services (MIS)

Brand Marketing Executive/Account Executive – MicroAge Marketing Services (MMS)

Education

BA – Arizona State University

Major – Communications

Affiliations & Conferences

Member of Pet Sitter’s International – Phoenix, AZ, Sacramento, CA

Past member of Ad 2 – Phoenix, AZ

Strategic Planning & Internet Conference – San Francisco, CA

Direct Marketing Association – San Francisco, CA

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