Brenda Hoffman
Cell: 619-***-****
**** ********* **. *** ******, CA 92078
E-mail: accrii@r.postjobfree.com
Professional Summary
Over 15 years of experience supporting sales and executive management in improving business operations. Created print/
digital, radio and TV advertising designs and ran campaigns. Extensive experience creating executive presentations to
support sales, public relations, and corporate image. Experienced in all facets of import / exportation including, logistics,
product sourcing in Asia, USA and Latin America. Proven bilingual negotiation and leadership skills.
Technical Skills
Proficient in all of the standard office desktop software, CRM applications and design programs. Extensive computer
experience, inEnglish or Spanish of Windows 8, Apple iOS 7, MS Office 2013 (Word, Excel, Publisher, Power Point, Outlook).
Internet: HTML5, XML, Dream Weaver, Photoshop, Corel Draw
Experience
Principle Support, Market Trading, Inc. San Diego, CA Aug 2010- Present
Designed developed and deployed corporate website and all marketing collateral
Produced presentations for international conferences for key note speakers
Organized and planned travel logistics for executives
Responsible for managing all accounting using Quickbooks
General Manager, Comercializadora Baja Cal, Tijuana, BC Nov 2008- Jul 2010
Responsible for sourcing and importing up to15 containers of merchandise valued at $750,000 per month
Sourced merchandise from global manufacturers and negotiated pricing and payment terms
Conducted large foreign exchange transactions to and from Asia, US and Mexico
Responsible for all logistics to and from Mexico foreign exchange, letters of credit permits for custom clearance
General Manager, Comercializadora General Imports Tijuana, BC Sep 2006- Sep2008
Managed a staff of 12 people to support all company activities, supervised the tracking/ logistics of all merchandise
and responsible for all monetary transactions (over 1,000,000 per month)
Acquired all necessary government paperwork in USA and Mexico for clearance of all containers with customs.
Traveled throughout Mexico to provide field account support and sales, educate clients and prospects with
presentations and seminars with collateral which I created
Customer Service & Public Relations, Agencia Aduanal Mayer y Asociados Tijuana, BC & Nogales Jan 2004- Aug2006
Organized and planned travel logistics for executive (including personal agendas)
Organized/ planned presentations, events & symposiums for customers regarding company services up to 250
people
Reviewed methods/ procedures and changes to customs regulations in the United States and Mexico provided sales
support and built up customer relationships
Administration assistant & Public Relations, Hospital Excel, SC. Instituto del Corazón, Tijuana BC Feb 2002- Dec 2003
Organized medical conventions, symposiums and charity events for more than 300 persons
Developed advertising campaigns for print press, radio and television, promoting the hospital’s services in Mexico
and USA.
Performed medical billing for USA and Mexico using latest industry standards software and translated medical
records and medical billing information from Spanish to English
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Increased employee motivation efficiency by planning and organizing company picnics, seasonal parties and
birthdays
Publicist & Consultant, Cadena Baja California S.A & Editorial Kino, Tijuana BC. Jan 1999-Dec 2001
Sold add space for multiple media channels, newspaper, 3 radio stations and one TV local channel.
Provided advertising campaigns consulting, counseling the customer and market research.
Designed advertising campaigns, sharing ideas with customers, writing scripts, designing the printing adds, finding
voice and effects for radio commercials, looking for actors for TV adds.
Supported and developed public relations campaigns
Organized massive musical events and press communications
Administrator, Unidad Médica Cardiológica, Tijuana BC. Mar1993-Nov1998
Provided general administration for the cardiology clinic, performed Medical Billing in USA and Mexico
Developed all public relations collateral and campaigns to promote the clinic’s services in USA and Mexico
Organized Cardiologist Conventions and Symposiums more than 500 people
Worked as Cardiologist assistant and technician
Communications
Bilingual (Spanish/ English).
Attention to detail and quality.
Independent worker with a high degree of initiative and motivation
Excellent inter-personal, phone and digital communication skills, analytical, and quantitative abilities
Education
Universidad Autónoma de Guadalajara, Campus Tijuana Bachelor Arts Marketing / Public Relations
Universidad Iberoamericana. Associate of Arts Public Relations, Advertising
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