Account Executive Customer Service
Resume:
Leslie Heller
Oak Ridge, NJ 07438
accr3l@r.postjobfree.com
Summary
Marketing professional with experience across diverse industries including
telecommunications, technology, financial services, and non-profit.
Created results-driven direct marketing strategies and coordinated high
volume, fast-paced project execution. Managed corporate training program
and lead training sessions on marketing and management excellence.
Professional Experience:
COURT APPOINTED SPECIAL ADVOCATES (CASA), of Morris & Sussex Counties, 3/13-
present
Marketing and Outreach Manager - 3/13-10/13; Consultant 11/13-present
. Responsible for fundraising and outreach to achieve revenue goals, brand
awareness, and volunteer recruitment
. Cultivated new donors and supporters among corporate and public education
segments, and community at large
. Coordinated all aspects of major fundraising events; doubled revenue by
leveraging new market segments
DRAFTFCB, New York, NY - 1994-2007
Vice President, Manager of Professional Development - 1/05-12/07
* Leveraged career experience to develop and facilitate training programs
for employees and clients including
marketing, client service, communications, and professional skills.
* Direct Marketing Basics, Customer Service and Client Relationship
Building, Account Management Training
* Marketing Communication Training Program for Verizon MarCom managers
(clients)
Vice President, Account Director - 9/98-12/04
Verizon (Local, Long Distance and DSL) and Compaq Computer Corporation
* Developed results-driven Marketing Communications Plans to achieve high-
growth in the face of aggressive
competition. Achieved acquisition and retention/loyalty objectives.
* Managed ongoing, high-volume campaigns educating key market segments on
product benefits and motivating response. Leveraged multi-media
campaigns: print, FSIs, television, mail, web, and radio to efficiently
exceed response and sales goals.
* Created embedded base contact stream to reduce churn by increasing usage
and demonstrating product value during must vulnerable periods of
customer lifecycle. Increased revenue via targeted, relevant up-sell
strategies.
* Spearheaded quantitative market research study to gain in-depth
understanding of buyer behavior, create
predictive model, refine segmentation, and identify new
positioning/messaging.
* Devised ongoing test plan and oversaw extensive results analysis to
continually refine marketing effectiveness.
Vice President, Management Supervisor - 9/96-9/98
American Express Small Business Services (SBS) and Consumer Card Services
Group- 9/97-9/98
* Created winning test strategies via qualitative research, database
profiling/segmentation,
historical results analysis, and effective card member communications.
* Supported four product groups in repositioning SBS' brand image from
premium-priced card provider to
resource for small businesses.
* Spearheaded development of hybrid direct response/image television
commercial to simultaneously evolve
SBS' image and cost efficiently acquire new customers. Outperformed all
previous commercials.
HBO Direct (Satellite Services) - 9/96-9/97
* Advised this industry leader on effective marketing strategies to combat
new, competitive technologies.
Employed vertical print to gain market share; direct mail to retain
customers.
* Consulted on development of predictive database model. Created marketing
plan based on value/vulnerability segmentation to deliver targeted
communications and maximize ROI.
Account Supervisor
PaineWebber - 8/94-9/96
* Created the firm's first comprehensive, "closed-loop" direct marketing
program from qualified lead generation
through conversion via broker follow-up. Collected prospect data via
survey questions to qualify leads.
* Authored marketing plan encompassing financial objectives, broker
recruitment, media planning, offer testing,
creative strategy/positioning tests, back-end telemarketing/database, and
results analysis.
* Tested direct response television, print ads, direct mail, and
telemarketing to identify cost-efficient channels to
achieve cost-per-lead/cost-per-sale goals.
DEARE MARKETING, New York, NY - 11/93-8/94
Senior Account Executive: Harvard Business School Club (HBSC), Oxford
Health Plans
WUNDERMAN CATO JOHNSON, New York, NY - 4/93-11/93
Account Executive: American Express Consumer Card Services Group
KOBS & DRAFT, New York, NY - 6/89-4/93
Account Executive 1/92-4/93. Assistant Account Executive - 8/90-12/91: HBO
Satellite Services
EDUCATION
Fashion Institute of Technology, New York, NY
Bachelor of Science, Marketing Communications, 1989, Magna Cum Laude
Successfully completed Train the Trainer course, 2005
Successfully completed CASA Training Program, 2009
Non-Profit Volunteerism:
Court Appointed Special Advocate (CASA ) - 11/09-present
. Appointed by a family court judge to advocate for the safety and well-
being of children who have been removed from their homes due to parental
abuse and neglect.
. Establish professional relationships with children and the adults who
impact their lives (e.g., birth families, foster families, doctors,
therapists, teachers, etc.).
. Develop independent assessments and recommendations to family court judge
to advocate for a child's best interests.
Vice President, After Baby Comes (ABC) - 9/10-8/11
. Provided leadership for a non-profit support/social group for mothers of
young children.
. Responsible for new membership drives, ongoing promotion and publicity,
and fundraising.
. Managed organization's largest fund-raiser, a semi-annual Mother's Market
attracting hundreds of customers and raising thousands of dollars.
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