CEO

Visionary and innovative CEO with extensive experience in developing

powerful strategic business plans, within complex and highly competitive

industries, which have resulted in dramatic sales growth and significant

improvements in profitability. Strategic and creative leader with consistent

successes in developing and launching new and diverse products, creating new

business models, building efficient and scalable operations, leading highly

successful new business development initiatives and ventures, and securing

investor and bank financing . Highly successful track record of developing

world class service organizations, which result in extremely positive client

relationships and very high satisfaction levels. Solid history of hiring,

developing and managing top-of-class management teams, promoting teamwork,

mentoring and inspirational leadership. Excellent public speaker with

strong verbal and written communication skills.

Key Accomplishments

Within the Healthcare industry, built a start-up company from its

inception to market leader, generating $120 million in total contract value

and a business model which realized a 25%+ EBITDA and a highly profitable,

long term annuity stream

Raised $43 million from Venture Capital and secured $40 million in

Debt Financing during very challenging economic times.

Created new and innovative product lines and business models in

various industries which resulted in significant increases in revenues and

profitability and drove increases in market share and competitive

differentiation

Built world class service organizations within national,

multi-unit environments, consistently rated #1 in client satisfaction

Within the Direct Selling industry, built a global

Wellness/Nutritional business from $60 million to $200+ million within 3

years, and increased net profits from 5% to 22% of sales

Expanded into numerous international markets, including Japan,

Taiwan, Korea, Hong Kong and Mexico, building robust and fast growing

businesses customized for the local environments and cultures; added $75+

million in new international revenues in 3 years

Within the Retail industry, created a new retail concept from

scratch and launched initial prototypes which were considered the model

within the industry, outpacing the industry leader by 50%; increased gross

margin within core business from 29% to 41% and sales from $275 million to

$400+ million within 2 years

Within a Franchising organization, built the company from 500 to

1300+ locations, achieving close to $300 million in annual retail revenues;

directly responsible for dramatic improvements in Operations, Technology,

Franchisee Support Services, New Product Development, and increasing

Franchisee satisfaction levels from 65% to 94%

Business Experience

Restaurant Revolution Technologies August 2012 present - CEO and member

of Board of Directors

Restaurant Revolution Technologies (RRT) is the pioneer in providing

innovative and powerful Order Management Technology Solutions to the

Restaurant Industry. RRT s solutions provide popular restaurant chains

nationwide an easy-to-implement Order Management solution that enables

restaurant operators to offer their customers with a consistently

professional and delightful Takeout ordering experience, while providing a

positive ROI. RRT s proprietary and patent-pending technology is supported

by Call Center, Online & Mobile ordering platforms, all which are integrated

with top POS systems that reach a majority of restaurants nationally.

Developed and implemented new Sales strategies which resulted in

gaining signed contracts with marquee clients, such as Habit Gourmet

Burgers, Red Robin, Smashburgers, Eureka Restaurants, Lazy Dog Cafes, to

name a few. These clients represent in excess of 1000 locations. Overall

sales Pipeline is currently very robust, with numerous marquee clients in

active discussions

Built the company s Sales team, defined and implemented a more

effective Sales process, drafted first Client contracts, developed new

pricing strategies, negotiated directly with clients to get contracts signed

Lead all funding raising activities; developed investor

presentations, held numerous meetings with potential Angel and Venture

Capital investors, finalized a $6.0 million Series A funding

Took the organization through a Strategic Planning process, which

resulted in a new 3 year Strategic Business Plan which positions the company

as the clear industry leader, creating sustainable competitive advantages

and differentiation

Filed 3 patents to support the core Order Management, Customer

Analytics and integration with Social Media solutions

Prioritized Product Development roadmap which will position the

company as the most attractive solution in the marketplace, taking a very

fragmented landscape and offering one cohesive, fully integrated platform

Restructured overall Business Model to support greatly improved

efficiencies, stronger margins and cash flow, a more scalable operation,

while vastly improving Client Satisfaction

Building best of class Management Team, adding deep industry

experience in the areas of Technology, Operations, Sales and Marketing

DJS Consulting, Inc. January 2012 current Founder and CEO

San Diego-based consulting practice focused on helping start-up, small and

medium sized companies develop effective strategic business plans and

processes which result in a significant improvement in growth.

Develop and implement revised Sales strategies which result in

gaining a significant number of new client contracts

Development and implement funding raising strategies; which

include development of investor presentations, leading meetings with

potential Angel and Venture Capital investors, structuring Term Sheets,

securing funding

Take organizations through Strategic Planning processes, resulting

in the development of more effective Strategic Business Plans

Revise financial projections, evaluate and refine business models

to support stronger margins and better cash flow

Provide sales and operations support which result in significant

growth and improved profitability

Assist with re-organization strategies to position the company

more effectively going forward

Provide direction on key vendor contracts, client relationships,

staffing issues, recruit key members of the team and add new members to BOD

Assist with recruiting a world class team, building the Board of

Directors

Skylight Healthcare Systems, Inc. March 2001 July 2011 -- CEO, President

and member of Board of Directors

Based in San Diego, CA, Skylight is a venture funded, start-up company

within Healthcare providing an Interactive Patient System to Hospitals. Grew

the company from initial inception to industry leader within its market

segment.

Raised $43 million from 5 Venture Capital firms and 2 strategic

investors. Secured $40 million in debt financing.

Developed and implemented overall strategic business plan and

vision which positioned the company from an initial start-up with no

revenues to the clear industry leader, with close to 25,000 hospital beds

installed, $20+ million in annual revenues, $120 million in overall contract

value created, long term annuity streams and an EBITDA of 25%+.

Gained a clear understanding of the pressures being confronted

within Healthcare, dealing directly with the C suite.

Developed a dynamic and robust product line which included an

in-room Interactive Patient System in hospitals. The overall platform

generated a hard ROI and high value to clients helping them to improve the

patient experience and greatly increase staff satisfaction and productivity,

while also allowing hospitals to address major new initiatives within

Healthcare (i.e., HCAHPS, Meaningful Use criteria, Core Measures, etc.)

resulting in a significant impact to their bottom-line.

Developed a highly innovative and industry leading platform,

called iCarePassport, which allows hospitals the ability to interact with

their patients throughout the Patient Care Continuum -- from pre-admission

to post-discharge integrating Physician practices, Hospital Clinical

systems, Outpatient/Ambulatory services and other Healthcare professionals,

providing the ability to extend their support and services well beyond the

hospital stay. This offering was customized for their top service lines and

greatly increased patient satisfaction, improved physician relations, drove

increases in market share and prepared hospitals for the future initiatives

within the industry, such as accountable care organizations, medical home

strategies and the need to reduce re-admission rates.

Developed iCareConnect, which added video conferencing to the

overall system, allowing hospitals to efficiently extend their

communications from the patient room to support individuals in remote

locations, such as doctors, family, loved ones, pharmacists.

Developed a world class service organization which resulted in

client satisfaction levels ranked #1 within the market segment.

Negotiated numerous strategic relationships with various

organizations within the industry to drive a higher level of visibility and

penetration within the marketplace and also to extend the company s product

line.

Hired, developed and retained a world class senior management team

by far the best in the industry.

eDiets.com July 2000 January 2001 -- CEO, President and member of Board

of Directors

Based in Boca Raton, FL, eDiets was one of the leading weight loss sites on

the Internet, offering a personalized and customized diet and fitness plan

for each member based on their respective profiles; subscription based,

highly profitable business model.

Prior to my arrival, the company was realizing a $2.0-3.0 million

net loss per quarter; by the 2nd quarter after joining the company,

generated a $1.0 million net profit by launching innovative marketing

strategies and enhancing the product offering.

Launched innovative and exceptionally cost effective internal

sales campaign targeting existing database of 2.0+ million current and past

subscribers, offering incentives to re-start their diets. Resulted in a

significant increase in highly profitable subscribers, and a dramatic

improvement in the company s profitability.

Developed complementary personalized programs which strategically

supported the base weight loss population, the first being a customized

Fitness Program 20% of existing subscribers added this program to their

base subscriptions, generating incremental profits to the company.

Additional programs developed in the areas of Nutrition and Wellness.

Worked directly with all of the major portals, including AOL,

Yahoo, MSN, iVillage and other similar sites to support online advertising.

Rexall Sundown, Inc. January 1997 July 2000 -- President of Rexall

Showcase International

Based in Boca Raton, RL, Rexall Showcase International (RSI) was the Direct

Selling division within the parent company, offering a wide array of

innovative nutritional and wellness products through the use of independent

distributors globally. Rexall Sundown was a public company traded on NASDAQ,

at one point one of the fastest growing stocks on the index sold to a

European company for $1.8 billion cash in July 2000.

Built RSI from $60 million to $200+ million in global revenues in

3 years; realized dramatic increases in net profits and cash flow.

Realized annual compounded sales growth of 50%, while improving net profits

from 5.0% of sales to 22.0%.

Expanded the company into the markets of Mexico, Korea, Japan,

Taiwan and Hong Kong. Needed to customize the products for each respective

country, hire and manage local management teams, develop customized training

and sales programs, and deploy a localized approach within each country.

Generated $70+ million in international revenues within 3 years

Increased the size of the global sales force from 50,000 to

700,000+ independent distributors.

Made significant advances within the product line, adding to the

base nutritional offerings and also expanding into Sports Fitness and Beauty

Products.

Developed online sales and support tool for distributors called

Rexall.com; greatly enhanced selling efficiencies and increased distributor

productivity.

Maintained exceptionally high distributor satisfaction levels,

managed the distributor Advisory Council and developed excellent

relationships with top leaders.

Member of the Board of Directors for the Direct Selling

Association.

Office Depot, Inc. May 1994 October 1996 -- Vice President and General

Manager Business Services Division

Based in Delray Beach, FL, Office Depot, at the time, was the largest office

supply retailer in the country, with $8.0 billion in overall sales.

Recruited to head up their Business Services Division, one of 5 key

divisions within the company reporting directly to the President, was

responsible for in-store Business Service Centers along with the development

of a new, standalone retail concept.

Grew the Business Service Centers from annual revenues of $300

million to $400 million in 2 1/2 years.

Increased gross margin from 29% to 41% by re-negotiating contracts

with Xerox, Kodak and Canon resulting in a significant reduction in ongoing

costs.

Greatly expanded product offering, improved overall marketing

program, upgraded in-store graphics and merchandising.

Oversaw 5000+ employees and launched extensive training and

development programs to assist with upselling and customer service.

Launched regional Centralized Productions Facilities, equipped

with state-of-the-art and high volume production equipment and personnel.

Resulted in significant increases in volume, an improvement in gross margin

and a much higher level of sophistication and service to the customer base.

Developed a new retail concept called Images these were

standalone, one-stop Business Centers, which offered Design Services,

Copying, Printing, Fulfillment and Office Supplies. Developed everything

from the initial business plan, to the staffing profiles and training

programs for the employees, to the actual design of the stores. Ten initial

prototypes were launched, with each location generating revenues much

greater than the industry leader at the time, Kinkos.

Responsible for significant business development relationships and

contract negotiations with Xerox, Kodak, Canon, Taylor Printing, Harland

Checks, Discount Labels and numerous other vendors.

PIP Printing International Headquarters May, 1984 May 1994 -- Executive

Vice President

Based in Agoura Hills, CA, PIP Printing, at the time, was the leading

company in the country within the Quick Printing industry, generating $270

million in annual sales through 1300+ franchises. Also considered one of the

best companies within Franchising.

Oversaw all key support departments, including Field Operations,

Marketing, Sales Support, Technical Support, Purchasing, IT, Financial

Analysis, Training and Development, Major Account Operations, New Store

Openings, Corporate Store Operations.

Managed numerous Franchisee advisory groups, which included the

elected Advisory Council and the appointed Operations, Marketing, IT and

Training Steering Committees.

Completely re-structured the Franchisee support infrastructure,

moving from a generalist approach to a more sophisticated and structured

organization offering focused support in the areas of Operations, Financial

Analysis, Sales and Marketing. Increased Franchisee satisfaction levels from

65% up to 94% in 18 months.

Developed Centralized Production Facility concept (CPF s); the

larger Franchisees with numerous retail locations were able to centralize

their production into 1 facility; this allowed retail stores to focus on

selling, reduced the cost of equipment and personnel at the retail level,

and allowed the Franchisee to invest in much more sophisticated equipment

which resulted in their ability to greatly increase production, improve

margins and offer much a higher level of service to their customers.

Handled a complete restructuring of the bank debt assumed by the

company when acquired in 1991 which resulted in lowering the debt

obligations for the Franchisees and greatly improving their cash flow

position.

Member of the Board of Directors of the International Franchise

Association (IFA).

Education

Pepperdine University MBA, 1988

San Diego State University BS in Accounting, 1982

Affiliations

Member of Board of Directors Restaurant Revolution Technologies

Member of Board of Directors Bayhawk Ales, Inc.

Executive Director Jon Henderson Memorial Scholarship Fund

President of Kappa Sigma San Diego Area Alumni Association

I look forward to scheduling a call with you to discuss my background in

more detail Dave

David J. Schofield

CEO and President

DJS Consulting, Inc.

Cell #: 760-***-****

Email: **************@*****.***

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