Vicki Frazier

Twitter @vlfrazier Chanhassen, MN *5317

linkedin.com/pub/vicki-frazier 952-***-****

accqeu@r.postjobfree.com

PROFESSIONAL SUMMARY

Highly energetic, reliable and versatile professional with extensive marketing communications and brand

management experience. Self-motivated with proven project management skills in B2B space and

financial services. Results-orientated team player with outstanding interpersonal skills.

CAREER SKILLS/KNOWLEDGE

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Digital Marketing Interactive Marketing

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Web Content Management Project Management

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Writing and Editing Direct Marketing

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Budget Management Collateral Development

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Marketing Communications Vendor Management

PROFESSIONAL EXPERIENCE

UNITEDHEALTH GROUP (via Maxim Staffing) – Minnetonka, MN April – July 2013

Project Manager Vendor Management

• Updated print & delivery vendor spend levels, financial summaries, dashboard and vendor briefs

• Prepared print vendor Executive Summaries (PPT deck) for C-suite level presentations

• Organized print and delivery vendor file library on SharePoint

GENERAL MILLS (via MARCOMM Inc.) – Minneapolis, MN July – Oct.

2012

Project Manager/Business Analyst

• Led packaging, product planning letters and Universal Product Code (UPC) processes for changes to

existing packaging and development of new packaging, including establishing and enforcing

timelines with cross-functional team

• Reviewed and approved packaging key lines and label information and provided status reports

• Managed holistic margin management and reconciled costs in project financial tracking system

• Managed consumer budgets ranging from $3 - $10 million, including tracking spending versus plan,

analyzed spending for saving opportunities, as well as set up and researched internal orders

• Initiated and tracked accounting documents and ensured expenditures had appropriate authorization

and approvals

WELLS FARGO (via Aerotek) - Minneapolis, MN November 2010 – March 2012

Marketing Communications Consultant

• Managed treasury management marketing communications reviews and approvals for Wells Fargo

and Wachovia merger, which included legal, compliance, privacy regulations and brand standards

• Developed banker and customer communications and refined reviews, roles and responsibilities

• Audited customer messaging, internal communications, web content and direct mailings

• Created calendars and schedules to manage product communications, project scope, reviews,

documentation and mailings

• Directed internal communications recaps for online newsletters, emails and status reports

FIRST AMERICAN FUNDS (via Creatis) - Minneapolis, MN October – November 2009

Interactive Project Manager

• Managed financial web site migration to new platform utilizing a content management system (CMS)

• Led web team/designers/developers to input online communications, content, reviewed HTML and

graphics (more than 500 pages in less than one month)

• Served as liaison between client, creative agency and web development team and worked with

virtual team

INFINITY NATURAL HEALTH SERVICES – Rice Lake, Wisconsin March - September 2009

Marketing Consultant

• Developed marketing communications plan for corporate alternative healthcare treatment program

• Created marketing literature and established corporate brand identity

• Defined key messaging, and created brand guidelines for marketing communication program

U.S. BANK TREASURY MANAGEMENT – Minneapolis, MN July - December 2008

via Spherion (Independent contractor)

Project Manager/Communications & Collateral

• Managed global treasury management direct marketing program consisting of direct mail (completed

more than 50 projects in less than six months) campaigns/letters, emails and created a landing pages

• Ensured content met state and federal regulatory requirements and coordinated legal/compliance

review of all print and documentation

• Orchestrated global treasury management market research programs in three off-site locations for

Voice of the Customer (VOC) focus groups comprised of commercial and corporate banking clients

HEARTH AND HOME TECHNOLOGIES – Lakeville, MN April – July 2008

via Creatis (Independent contractor)

Traffic & Print Production Manager

• Managed traffic and print production of marketing communication materials including brochures,

fulfillment, multi-media, online content, audio, direct mail and video

• Tested custom developed web site and updated subscriptions utilizing content management system

• Purchased print materials, tracked bids, created purchase orders, approved invoices, managed billing

process and inventory

AMERIPRISE FINANCIAL – Minneapolis, MN July – December 2007

via Darwin Suzsoft (Independent contractor)

Web Content Manager & Interactive Project Manager

Created/edited compelling and consistent online content for the RiverSource ® web site redesign

• Ensured online brand identity compliance and quality content assurance

• Served as liaison with information architecture, graphic design, site experience, site operations,

compliance and e-agency

• Managed project scope and coordinated User Acceptance Testing (UAT) for interactive marketing

• Conducted search engine optimization (SEO)/marketing (SEM) including keywords/metadata tags

PEARSON ASSESSMENTS (formerly NCS) – Bloomington, MN January 2000 – December 2006

Marketing Communications Manager and Senior Project Manager

• Saved $20,000 in printing and design costs by leading the change to bi-annual customer e-newsletter,

and achieved a 18 – 50% click through rate

• Produced external and internal marketing communications for products, including strategy, defined

brand positioning, developed marketing materials and campaigns

• Developed three dimensional healthcare mailing campaign and corresponding landing page, which

resulted in more than a 400% increase in web site traffic

EDUCATION

Bachelor of Arts, Business Administration, Marketing and Communications – Augsburg College

Web Design & Development Program (2009 – 2010) – Normandale Community College

Social Media for Business Certificate (May 2013) – Normandale Community College

TECHNICAL SKILLS

Microsoft Office Suite – Word, Excel, Expression Web, PowerPoint, Access, Outlook and Project

Adobe Creative Suite – Photoshop, Illustrator, InDesign, Flash, Pro and Dreamweaver

HTML, XML, CSS, Lotus Notes, CRM, Sales Logic, BaseCamp, CMS, Eclips and SharePoint

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