Sales Manager

ELKIN RODRIGUEZ

**** * ******* *** #**** • Glendale, CA 91202

310-***-**** • accnzx@r.postjobfree.com

INTERNATIONAL BUSINESS DEVELOPMENT EXPERT

~ Over 12 years of success managing marketing/sales programs for international markets ~

Dynamic results-driven strategist with a 12+ year record of achievement and country expansion situations including the

development and launching of new affiliates outside the USA. Consistently earned top ranks in sales performance in every

position by bringing revenues, profits and market share to new heights.

Designed and executed Latin America sales & marketing strategy to grow sales from $900M to over $4B in 5 years.

Increased customer acquisition of company from 100K to 120K users (highest in 5 years) in two months.

Created and implemented the “refurbished-product concept” for developing countries. Increased sales in 40%.

CORE COMPETENCIES

Strategic Market Market Research and Analysis

Planning Business Development Global Product Management

Customer Acquisition & Penetration Budgeting Optimization

Channel Sales Strategies Financial and Contract Negotiation

Sales Force Development Fully bilingual Spanish-English/Intermediate Portuguese

PROFESSIONAL EXPERIENCE

SENIOR MANAGER – INTERNATIONAL BUSINESS OCT 2006- CURRENT

IDEMITSU LUBRICANTS AMERICA CORP. • TORRANCE, CA\

A 100 years old Japanese manufacturer of finished lubricants for a variety of applications including the automotive

and industrial markets with over 59 offices worldwide.

Aggressively recruited to revitalize sales and launch new products in Latin America. Challenged to reduce costs and

expand gross profit for Mexico and Brazil in the mid-term. Responsible for business planning, sales forecasting and

implementation of sales/marketing strategies for top countries: Mexico, Brazil, Argentina, Chile & Colombia. Noted for

providing exceptional customer service by forming partnerships with logistics, production and other company divisions in

order to determine most attractive offers for customers. Performed Spanish/English technical and sales presentations at

industry trade shows/ conventions and distributor meetings. Developed optimum distribution networks for current and

new business. As of August -2012, promoted to manage all international Idemitsu affiliates worldwide.

Notable Accomplishments:

Developed sales strategy which provides for +$4B in annual sales by 2011 compared to $900M in 2006.

Led entirely new strategy designed to establish new affiliate in Sao Paulo, Brazil for the South American

market in 2009-2010 and Mexico City in 2011-2012 for Central America.

Received prestigious Manager’s Award in 2010 for outstanding effort with South American customers and

successful transition of all accounts to Idemitsu South America - new affiliate.

Successfully trained +300 dealer employees from 2009, for new product technology, resulting in 16% sales

increase for the Mexican market.

Noted for managing all business units for Latin American Market. Recognized as only 1 of 25 sales &

marketing associates to report 5 out 5 lubrication lines including: After Market, Industrial, First Fill, PAG and

Royalty .

Launched effectively the entire genuine oil line for Mazda Colombia that delivered $600K in sales for 2011

and $1M by 2012.

Negotiated and closed contracts with local blenders & distributors in Argentina, Brazil, Mexico and Colombia

offering domestic solutions by understanding specific needs.

ELKIN RODRIGUEZ Page

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MARKETING COMMUNICATIONS MANAGER JUN 2005 - OCT 2006

TELSCAPE COMMUNICATIONS INC. • MONROVIA, CA

A premier competitive local exchange carrier (CLEC) servicing the U.S. Hispanic market with telecommunications services

such as: internet, local and long distance calls and wireless.

Responsible for developing/supporting initiatives aimed at acquiring customers and sustaining the Marketing communications

process for maintaining a valued relationship with existing/new customers. Target: Hispanic Market

Development of media plan (Spanish radio stations, bilingual publications and targeted cable stations). Track metrics and report

acquisition program results to internal customers. Report to Marketing and Sales Vice-President. Oversaw staff of 4. Influence

over cold-calls team: 48

Notable Accomplishments:

Development and implementation of promotions/campaigns which acquire up to 20K customers more in two

months. 20% increase.

Managed the development of all collateral/new look for the Retail Stores in Spanish/ English. Budget of

US$250K

Exited relationships with Advertising Agency and closed stronger, more cost-effective agreement with

New Agency valued at $60K in savings.

Created and implemented exclusive niche-promotion to customers living in international border cities bringing

additional $177K gross profits annually.

Listened attentively to customers and conceived launch plan to introduce revolutionary telephone bundles for

niche markets.

DIRECTOR OF GLOBAL MARKETING JAN 2004 - JUN 2005

BERGANDI MACHINERY COMPANY • S. EL MONTE, CA

A 80-year old manufacturing company servicing the wire and metal process industries .

Led the sales team and worked with key customers to build and expand product placement in Latin America and Europe.

Developed advertising campaign to promote products for domestic and international sales. Coordinated and participate in

tradeshows worldwide. Oversaw staff of 3.

Reinvented how sales team interacted with Latin American customers by introducing refurbished-product

concept. Increased customer database in 250% and sales in 40%.

Developed profitable relationships with current and prospective customers, and provided exceptional customer

support through attentiveness and extensive product knowledge.

BRAND MANAGER AUG 2002-AUG 2003

QUALA S.A. Bogota, Colombia

One of Colombia’s top 3 consumer foods companies with operations in Ecuador, Venezuela, Mexico & Brazil.

Best brand performance in 2002. Implemented new distribution channel (Street sales- Casual channel).

KEY ACCOUNT EXECUTIVE JUN 1999- AUG 2002

Whitehall - Robins Laboratories LTD, Colombia

Worldwide leading provider of non-prescription pharmaceutical products including Advil, Caltrate and Centrum.

Responsible of $0.5M monthly quota. Oversaw staff of 18. Gained experience in category management.

Increased market share at drugstores channel in 10% in 2001.

EDUCATION

Professional Diploma in Marketing University of California BERKELEY, U.S.A 1999 (Awarded with distinction)

Bachelor of Science, Industrial Engineering Pontificia Universidad Javeriana Colombia 1998 (Graduated with honors)

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