Michael R. Leonard

GERBING HEATED CLOTHING (Stoneville, NC) International developer and

manufacturer of heated garments and accessories for motorsports,

outdoors, and watersport industries.

2012 - Present

Director of Special Projects

* Planned and managed company-wide ISO-9001 Certification process

* Planned and managed successful new product Production Part

Approval Process (PPAP) required by a major customer (Harley-

Davidson)

* Prepared successful government contract proposal, including

costing, for a $350,000 development contract (2013), leading to

a $5-10 million production contract (2014)

MICHAEL LEONARD AND COMPANY Consulting, training, and freelance writing

company focusing on operations and project management, financial

reporting, planning, and sales and marketing.

2000 - 2012

Founder and Manager

Representative Clients:

Triad BioGreen Technologies, Inc. (www.TriadBioGreen.com) -

Principal Producer of bio-fuels and food supplements from algae

bio-mass

* Prepared business plans and funding presentations for this eco-

startup

EcoFix Industries (www.EcoFixInd.com) - Principal and Partner

Broker and marketer of bulk algae powder and products

* Created marketing programs including email and web-site programs

New Era Technologies, LLC (NewEraTec.net) - Principal and Partner -

Alternative energy firm offering solar, biomass electrical

production, petroleum products, and algae production systems.

* Created business plans, marketing materials, funding

presentations, and financial projections

Other Projects and Activities

* WebTech Inc. - Internet development firm - as Acting Director of

Sales (consultant), managed sales staff; developed and

implemented marketing and sales training programs, doubling

sales within 90 days

* Founded and managed regional seminar company. Developed and

presented public seminars and workshops on new business

development, marketing, and investment topics including

"Starting an Internet Company", "Internet Marketing for Your

Small Business", "Financial Reporting and Budgeting".

* Developed and managed an internet company and website to market

(e-commerce) on-line sales and marketing materials and online

training

* Wrote and published Policy and Procedure Manuals for Small

Businesses (Sales, Accounting, and Employee Manuals)

* As a freelance copywriter, created direct mail and email

campaigns, internet sales-pages, and telemarketing scripts for

clients across the country

INDEPENDENT REAL ESTATE BROKER AND INSTRUCTOR (part time)

May 1995 - 2011

Certified N.C. Real Estate Instructor DAN MOHR REAL ESTATE SCHOOL

2000-2010

* Instructed licensing and Continuing Education programs

* Taught over 8,000 students and brokers across the state

President - Broker-in-Charge (BIC) - Owner GATEWAY REAL ESTATE

* Planned and managed formation of multi-office, residential real

estate sales company

* Recruited, trained, and managed 18 sales agents, planned,

opened, and staffed two offices

* Developed and implemented "Career Kick-off" agent sales training

program

Manager - Residential Sales Division SOUTHLAND PROPERTIES,

LTD.

* Built company from 2 agents to 12 agents in 4 months (largest in

Rockingham County at that time)

* Increased Profits by 300% in 1 year

* Developed agent recruiting and sales training programs

Broker/Agent PRESTON & GERACI

* Quarterly Awards for Most Listings

WILCOM GRAPHIC APPLICATIONS (Greensboro, NC and Australia) $16 million

international

software and hi-tech firm

July 1993 - May 1995

President/General Manager - U.S. Operations

* Hired by Australian parent company to stabilize US operations

* Increased US sales by 55%, reduced overhead by 45%

* Implemented company's first Sales Forecasting system and first

Budget vs. Actual reporting process

* Implemented sales distributor network of over 40 sales reps

* Personally sold first two units of "new technology" ($250,000

each)

AMERICAN BUSINESS SERVICES (Denver, CO) Management consulting firm

specializing in new business development and turn-around management

for troubled software and hi-tech firms

September 1989 - July 1993

President/Founder

Representative Clients:

* Boulder Hi-tech Incubator (U. of Col, Boulder, CO), Provided

marketing and management training and consulting services to 18

high tech start-up firms.

* IDG (Morristown, NJ) Internationally recognized, $6 million

training development firm

o Acting Sales VP - Developed first corporate marketing plan

o Developed and conducted sales training for consulting and

sales staff

* Samsonite Corp (Denver, CO) Leading manufacturer of luggage

products

o Retained by VP-MIS to develop strategic plan for corporate

systems

o Consulted to President/CEO regarding strategic planning

process for systems department

* System Innovations (Denver, CO) $3 million software firm; Top

50 Insurance software firm

o Acting COO - Developed and implemented sales strategies

o Mentored technically oriented founder/president

* Lightseam Technologies (Boulder, CO) Emerging laser technology

firm (textile industry)

o Acting CEO - Planned and successfully placed multi-million

dollar private financing

o Developed sales strategy and materials

o Planned and managed new technology product "roll-out"

* ACCELR8, Inc (Denver, CO) $2 million software firm

o Implemented successful telemarketing sales programs

o Planned and implemented successful direct mail sales

campaign

PULTE HOME CORP. / ICM MORTGAGE (Denver, Detroit) $1 billion+, NYSE firm

(PHM). Then largest homebuilder in the U.S. with homebuilding,

mortgage, and hi-tech subsidiaries in 16 states

January 1985 - September 1989

* Cambridge Inc. (Pulte subsidiary) National developer and marketer

of job cost software

o Subsidiary President/COO

. Managed market research, planning, product development,

and staffing

. Managed company operations - $2.0 million budget

. Negotiated and managed sales relationships with IBM,

Pansophic, ADP and others

o V.P. Sales and Marketing

. Created product "roll out" strategies including market

studies, sales materials, packaging, and national media

advertising

. Planned and implemented sales programs including sales

staffing, training, compensation and incentive programs,

national trade shows, direct mail, and telemarketing

campaigns.

* Pulte Home Corp (Pulte parent company)

o Director - Corp Information Services

. Managed seven regional system cost centers with budgets

of $4.5 million

. Budget variances of less the 10%

* ICM Mortgage Corp (Pulte subsidiary) Large national mortgage

origination and servicing firm

o Director - Management Services

. Reporting to the President, successfully managed the

implementation of largest system project ever undertaken

by the company

. Developed training programs and procedure manuals for

multi-state mortgage originations operation

EMS, INC (Washington, DC) System consulting firm with staff of 12,

focused on real estate and

construction industries

1982 - 1985

President/Founder

* Personally sold major consulting projects to FREDDIE MAC,

GTE/IDG, PULTE HOME CORP, CAPITAL HOMES, and NATIONAL CORP OF

HOUSING PARTNERSHIPS

* Sold and managed consulting to the KENNEDY CENTER and the

WASHINGTON OPERA for marketing and fund-raising systems

* Sold "turn key" real estate systems through a subsidiary REAL

ESTATE SYSTEMS GROUP

AMERICAN MANAGEMENT SYSTEMS, INC (Washington, DC) International management

and systems consulting firm with offices in six states and staff of

over 2,000 professionals

1977 - 1982

Principal

* Sold major consulting projects to GENERAL MILLS CORP ($1.5

million), GETTY OIL ($.75 million), HAMILTON BROS. OIL CO ($2.5

million), and CITY OF NEW YORK.

* Managed design and development projects of sophisticated

financial software for Fortune 500 companies

THE WILLIAMS COMPANIES (Tulsa, OK) International energy and technology

conglomerate

1974 - 1977

Corporate Consultant / Sr. Business Analyst

* Designed systems for process cost control, litigation support,

and financial management

OXFORD INDUSTRIES/LANIER BUSINESS PRODUCTS (Atlanta, GA) International

textile and technology firm

1969 - 1974

Manager - Financial Systems

* Managed design and programming support of all corporate

financial systems

UNITED STATE MARINE CORPS

1966 - 1969

Recognition, Memberships

* Speaking Engagements by Invitation

o Guest Speaker:

. "IBM's New Business Institute" - Chicago, Denver,

Minneapolis

. "IBM's Business to Business Seminars" - Detroit,

Washington, Tampa

. "Hi-Tech Textiles" international trade show - Greenville

. "Greening the Bottom Line" ecological business conference

sponsored by EPA and US Dept of Commerce - Denver

. Chatham County Board of REALTORS

. Sand Hills Board of REALTORS

o Guest Instructor

. Greensboro Regional REALTORS Association

o Break-out Speaker - National Association of Homebuilders (NAHB)

- National Convention - Atlanta

* Recent Seminars

o Internet Marketing for the Small Business

o Starting Your Internet Business

o Intro to Foreclosures and Short-sales

o First Time Entrepreneur

o Finding Customers During Tough Times

* Articles and Interviews - National Media:

o "Selecting Accounting Software" - Online: The Technology Journal

August 2002

o Builder's Management Journal Fall 1988

o Builder's Magazine June 1989

o Builder's Magazine November 1988

* Other Media

o Hosted weekly radio program, "The Real Estate Corner" 1997 -

1998

o Wrote regional newspaper column, "The Real Estate Corner"

2000 - 2001

* Current or Past Member

o American Marketing Association

o Direct Mail Association

o National Association of REALTORS

o North Carolina and Georgia Association of REALTORS

o National Association of Homebuilders

o American Society for Training and Development (ASTD)

o REALTORS Commercial Alliance

Michael R. Leonard

103 East Cardwell Street Madison, NC 27025

Phone: 336-***-****

http://www.MLeonardCo.com/

accnlz@r.postjobfree.com

Business and Technical Writing Highlights

* Wrote policies, procedures, and manuals for ISO 9001 Certification for

area manufacturer

* Wrote training and documentation materials as part of major financial

systems projects for large organizations including Exxon Oil, General

Mills, The City of New York,, Samsonite Luggage, The Kennedy Center,

and Freddie Mac.

* Developed technical and operations manuals for computer-controlled

laser bonding equipment, algae-to-biofuel processing system, and

pyrolysis processor (converting Municipal Solid Waste to electricity).

* As a NC Certified Instructor, wrote and provided training and

materials to over 8,000 real estate brokers and students.

* Wrote and published industry Policy and Procedure Manuals (Personnel,

Sales, Accounting)

* Provided freelance business writing services, including Business and

Marketing Plans, Proposals, and Grant applications, to dozens of

clients.

* Published articles in several industry trade magazines.

* Founded and managed Internet firms including e-commerce and e-learning

programs

* Hundreds of writing examples are available... what would you like to

see?

RECOGNITION, MEMBERSHIPS, ETC.

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