Marketing Manager

STEPHANIE BOUSQUET

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South Norwalk, CT 06854

Outgoing individual specializing content marketing and brand management. Experience

in a digital marketing startup environment and successfully contributing to company

growth.

EXPERIENCE

HooplaHa.com, South Norwalk, CT

Managing Editor

December 2011-Present

Manage editorial calendar (curated content, blog posts, original videos) for HooplaHa.com and their YouTube channel

Develop content marketing campaigns for sponsors across all platforms

Lead team of 6 staff members; content curators, writers, video producers, social media manager and PR lead

Review and assess analytics related to site traffic, social engagement and marketing campaigns

Accomplishments

● Garnered over 8 million views and 13,000 subscribers to HooplaHa’s YouTube Channel since January 2012

● Produced a library of over 600 original videos

● Established a network of over 300 filmmakers internationally

● Conceptualized and produced successful content campaigns with organizations such as SoulPancake, DoSomething.org,

Best Friends Animal Society. National Down Syndrome Society and more

Content Coordinator

August 2011-December 2011

Oversaw staff of filmmakers and writers to ensure content delivery and brand integration

Researched and contacted prospective talent and video subjects

Coordinate video production from concept to completion

The Anchor NYC, New York, NY

PR & Event Coordinator

May 2011-December 2011

Conducted press outreach for the nightclub and upcoming venue events

Assisted clients with the conception, organization, and execution of private events

Secured partnerships with media networks, corporate groups and nonprofits

Flatiron Restaurant Group, New York, NY

Social Media Coordinator/Executive Assistant

Summer 2010; Summer 2011

Created and maintained all social media accounts

Developed social media/email marketing campaigns to increase restaurant sales

Managed execution of large in-house parties and restaurant events

EDUCATION

University of Connecticut

Bachelors of Arts, Journalism 2007-2011

SKILLS

Editing: Final Cut Pro X, Final Cut Pro 7, Photoshop, AfterEffects, HTML

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Analytics: Google Analytics, YouTube Analytics

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Marketing/PR: MailChimp, CisionPoint, HootSuite

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