Excels at taking on challenging opportunities and problems with creative,

actionable solutions. Dynamic leader who fosters alignment and support

among teams and diverse stakeholders. Focused on creating Customer and

Business value with a strong base of implementation and operational acumen.

Strong communication skills.

Representative Areas of Expertise

Multichannel Business and Product (P/L) Management

Established and maintained an eChannel strategy as an integrated component

of PNC's Enterprise distribution channels business strategy.

Led profitable eCommerce, Debit Card, ATM and Merchant Services businesses

Planned, deployed and managed eMarketing and eService capabilities

Successful multichannel marketing and fostering enterprise-wide customer

satisfaction

Deployed online account opening service to close 6% of total sales online

Experienced in managing brand awareness, lead generation, buying process

and customer on-boarding across channels

Payments/ Money Movement

Led enterprise payments strategy for major financial institution

Established bank-wide money transfer capability for internal and external

money movement

Led enterprise project to implement funds availability standards across all

bank channels

Product Development and Project Management

Led development of complex services - online travel reservations; online

banking and bill pay; B to B order entry; online CD auctions; targeted ad

delivery and tracking

Deployed usability testing capability and incorporated customer experience

validation in all products

Established dozens of partner and vendor relationships/contracts to

facilitate deployment and operation of electronic products and channels -

aligned success metrics

Managed eBusiness program office to maximize value of digital investments

across Lines of Business

Skilled in waterfall and agile project management methodologies

Leadership

Goal and accountability oriented stressing individual and team coaching

Communicates effectively up, down and sideways

Continual alignment with external and internal clients, partners and

stakeholders

Professional Experience

2011 - Capital One, Sr. Manager, Digital Product Management;

Agile Product Owner

Lead product strategy, customer experience and deployment of digital

services

2006 -2010 Old National Bank, eCommerce Manager

Lead the business strategy and deployment of electronic delivery

channels: Web, ATM, Card products

2005-2006 Curves Women's Fitness Centers, Owner and Operator

1995-2005 PNC Bank, SVP, eBusiness and eCommerce

Member of the Senior Marketing and Technology Leadership Teams; led a

customer focused strategy for electronic delivery channels, serving mass

consumer, affluent, investment and small business market segments

Other Prodigy Services Company, Partnership of IBM, CBS and Sears

Product Development Director

Established long term strategy and led design and implementation of complex

online services that challenged technology and business operations

Adjunct Professor, PA Bankers Association - eCommerce

Board of Directors, PNC Bank, FSB

Education & Training

Syracuse University, Syracuse, New York

Masters of Business Administration

Potsdam State University, Potsdam, New York

B.S., Computer Science/Operations Research

PMP

Certified ScrumMaster

Certified Usability Analyst

Xerox Sales Training

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