TRAVIS J. BJORKLUND
**** * ****** ***, *** Angeles, CA 90028
Mobile: 818-***-**** • Email: ****************@*****.***
Summary
I am an experienced, bilingual International MBA. My formula for success is hard work, an entrepreneurial need to
constantly improve, passionate focus on customer experience, and empathetic collaboration. This formula has brought
me success in strategy, marketing, editorial, and sales positions. I am currently managing the late stages of an
organization-changing, large-scale global software implementation project for a CPG design/manufacturing
organization. Throughout my diverse career, I have delivered concise, creative solutions to complex problems and
driven projects on tight budgets as an employee or consultant in many industries.
Career Experience
Performance Designed Products (pdp.com) Los Angeles, CA
May 2012 – present
Business Analyst, Project Lead
Project lead for design and implementation of organization-changing Product Lifecycle Management (PLM), the
goal of which is decreasing product time-to-market by 20% in two years. Expected project IRR is 230%, expected
ROI is 600% over 6 years.
Managed a cross-functional team of executives, IT staff, software developers, and product developers to remap and
improve complex, enterprise-wide business process models.
Designed a complete data model for PDP products that reengineers business processes and will be the basis for
growth and diversification in the product development department.
Coached and trained executives, team leaders, and product developers on industry best practices and process
improvement.
Translated C-level corporate strategy into development complex-to-design but easy-to-use software systems for
management of product development, customer pricing, and sales forecasting.
Computer Science Corporation (csc.com) Arlington, VA
MBA Marketing Analyst Intern May 2011 - August 2011
Led an intern marketing team in strategic planning, corporate partner business development, and marketing budget
allocation projects.
Designed and implemented a successful $30k ad campaign promoting a new network infrastructure services product.
Designed a marketing strategy reboot focusing on the passion, dedication and high-quality of the engineering
department.
Collaborated on, compiled, and edited RFPs for multi-million dollar network infrastructure projects.
Flavor Magazine (now food-shed.org) Washington, DC
Account Manage, Distribution Manager May 2009 - February 2010
Steadily grew advertising revenue in new territory with both corporate clients and local businesses. Started with no
accounts, built a portfolio of more than 30 accounts and $150k in yearly revenue.
Grew distribution network and readership through grass-roots promotion and business development with partner
organizations.
Led a successful initiative to increase total magazine circulation from 50,000 to 100,000 within one year.
Educational Options, Inc. (edoptions.com) Arlington, VA
Business Manager June 2008 - May 2009
August 2004 –October 2006
Curriculum Specialist
Led project teams in the design, writing, and editing of four media-enhanced courses used by more than 100,000
students nationwide.
Led over 100 live product trainings all over the U.S., managed online customer service and training forums.
Founding team member for Edoptions Online Academy (EOA), a pioneering, fully accredited online high school.
Managed marketing and sales strategy for EOA as it grew from 30 to 400 students.
Co-designed and implemented training manual for a customer base exceeding 2,200 schools.
Morningside Farm & Nursery (morningsidefarmandnursery.com) Boston, VA
October 2006 – May 2008
Marketing and Business Development Consultant
Grew revenue 180% by designing and implementing complete re-branding of the business including logos, retail
space, web presence, and advertising campaigns.
Doubled customer base by focusing on new market segments, creating well-attended and exciting events, and
highlighting Morningside’s reputation as the highest quality plants in the region.
Increased margins 14% with input material cost savings and reduced waste initiatives.
Education
Moore School of Business - University of South Carolina May 2012
International Master of Business Administration Columbia, SC
Concentration: International Marketing and Strategy
Related Coursework: Consulting, Business Process Redesign, Data Analysis, Finance, Economics,
Information Systems, International Management, Negotiations, Supply Chain Logistics, Market Research
Leadership Activities: Net Impact Graduate Chapter President; Co-chair USC Sustainability Conference;
Case Competition Representative; Moore Ambassador
International Study: Universidad de Salamanca (Spain) January - April 2011
ITESM, Guadalajara (México) January - April 2012
Mary Washington College (now University of Mary Washington) May 2002
Bachelor of Arts Fredericksburg, VA
Concentration: European History
Leadership Activities: President of MWC film organization
Additional Leadership & Experience
Volunteer, 826LA: A Non-Profit Writing and Tutoring Center 2013
Marketing and Strategy Consultant, Cocoa Bella Brewing LLC 2012-2013
Market Research Intern, The CSR Group 2011
Marketing Research Analyst, ECI Find New Markets, 2010 2010
Marketing and Web Strategy Consultant, Crystal Mark, Inc. 2008
Web Strategy and Design Consulting, Blue Rag Gardens, LLC, 2008 2008
Professional Competencies
Software
Expert: Product Lifecycle Management Software (PLM), MS Office Suite, Visio
Experienced: Advanced Excel modeling in StatPro, QM, advanced graphic design with Adobe CS6, HTML, CSS,
WordPress, Google Analytics, Adwords, Lucid Charts, Basecamp, Youtrack, Microsoft Project, Open Project,
Quickbooks, Agile Development (Scrum), Prezi, Test Case Documentation, Use Case Documentation
Analysis, Design, and Business Communication
Expert: Business writing and editing, Business Process Modeling, Value Stream Modeling, Stakeholder Analysis,
Product Lifecycle Management, Paper Prototypes
Experienced: Writing and Editing Business Plans, Engineering Versioning and Product Lifecycles, Executive
Dashboards, Data Migration Modeling
Languages
Native: English
Advanced: Spanish
Basic: French