SAPNA DUBEY

Mobile: 078********, 098********

Email: acck9j@r.postjobfree.com

Seeking challenging position in Marketing / Advertisement with an

organization of repute.

SYNOPSIS

A result oriented professional with over 4 year's experience in:

Marcom Planning & Execution Marketing and Brand Management

Business Development

Product Promotion Key Account Management

Client Servicing

< Mix of exposure in the vertical of Sales & Marketing communication

with proven track record in past organizations.

< Proficient at analyzing market trends to provide inputs & formulating

selling & marketing strategies.

< Experience in implementation of marketing/ sales promotion plans for

Clients to increase their brand awareness.

< Excellent communicator with strong negotiation skills having

leadership qualities & analytical power.

< Deft at maintaining cordial relationship with customers, ensuring

quality and service norms to achieve customer satisfaction and

business retention.

CAREER HIGHLIGHTS

Currently Associated with-

Name Of the Organization:- Element 94 Media Solutions Pvt. Ltd.,

Noida

Designation: - Relationship Manager

Duration: - March 2011 - onward

ELEMENT 94 Media Solutions Private Limited is renowned IT Company with a

focus of bringing out innovative IT solutions addressing the challenges of

educational institutes. In the last decade the company has built

significant Intellectual Property which is now available in the form of

products - IT products that address the needs of Education and Healthcare

sector.

Key Responsibilities-

< Ensuring Marketing of Company's products through integrated marketing

communications and handling team of marketing executives.

< Involved in taking a call lead, fixing an appointment, delivering

presentation about the company's products, negotiating price & closing

the deal.

< Lead generation for new biz through primary and secondary sources in

delegated vertical of business.

< Understand customer's requirement & servicing clients.

< Taking care of customer Relation management to ensure Cross and Up-

selling of all products.

< Market Research & Analysis about Competition.

Name of the Organization: - Hungama Digital Media Etn. Pvt. Ltd,

Gurgoan

Designation: - Marketing Executive

Duration: - January 2010 - February 2011

Hungama Digital Media Entertainment Pvt. Ltd. is the largest aggregator,

developer, publisher and distributor of Bollywood and South-Asian

entertainment content in the world.

Key Responsibilities:-

< Under the supervision of the Account Manager, conceives and executes

marketing strategies and programs to ensure effective brand

communication of client's products.

< Develops and executes marketing plans for trade shows, conventions,

seminars, and other events.

< Works as team to develop, executes, and monitors ATL / BTL activity

for advertising clients.

< Provides administrative and customer service support to Account

Managers, Media Planners, and Client Services Managers.

Name of the Organization: - Bajaj Allianz Insurance Company-

Designation: - Insurance Consultant

Duration: - May 2005 - June 2006

Key Responsibilities:-

< Lead generation from primary and secondary source.

< Understanding the financial risk of prospects and consulting him

appropriate Insurance plan.

< Cold calls and regular follow ups to prospects and closing sales.

< Meeting and exceeding sales target.

PROFESSIONAL QUALIFICATION

2010 ; Post Graduate Diploma in Management - Institute of

Management Research and Technology,(IMRT) Lucknow

(Major- Marketing, Minor- Finance )

EDUCATIONAL QUALIFICATIONS

2008 : Bachelor of Science ( Biology ) - V.B.S

Purvanchal University, Jaunpur, UP

2004 : Intermediate ( 10 + 2 ) - UP

Board, Allahabad, UP

2002 ; High School ( 10th ) - UP Board,

Allahabad, UP

SUMMER INTERNSHIP & PROJECTS

Summer Internship Program -

Organization - HCL Infosystem Ltd.

Duration - 2 Months

Project Title - "Exploring potential clients & analyzing consumer buying

behavior".

Project Outcome - Generated primary leads from corporate buyer and

Government organization and With questionnaire survey, found that buying

behavior of corporate customers are not majority affected by price but they

consider Service quality.

Other Projects-

< Conducted rural market survey on distribution channel of"PARAG".

< Survey on consumption pattern of fast food in Lucknow.

< Survey on focus group.

< Project on Management Research Program.

AWARDS

Got Bold and Leadership award in college.

Got award in Rovers and Rangers in college.

IT SKILLS

Operating system : Windows XP, Vista, Windows 2003/2007.

MS office : Word, Excel, PowerPoint, Internet

and email

operations.

STRENGTS

> Open and clear communicator.

> Careful planning to achieve accurate and timely results.

> Focus on quality and detail.

> Maintain consistent output following rules and regulations.

> Work together with others to realise goals.

PERSONAL DETAILS

Date of Birth : 20th October 1986

Languages known : English, Hindi

Marital Status : Single

Permanent Address : Sonebhadra, Uttar Pradesh.

Communication Address : F18, Subhash Chauk, Lakshmi Nagar,

Near Heera Sweets, Delhi-91

Contact this candidate