Customer Service Marketing

JESSICA LYNN BOEHM

*********@*****.*** 412-***-****

LinkedIn profile www.linkedin.com/pub/jessica-boehm/48/19a/ba2/

Qualifications

Computer & Marketing Skills

• Exceptional computer knowledge, including, but not limited to: Microsoft Office (including 365), Windows (All

Versions), HTML, WordPress, SharePoint, Outlook, Google Docs & Products. Other Programs include

Interaction Client, ADP, JIRA, Basecamp, TextWrangler.

• Experienced with online marketing / digital media, paid search, (SEM, SEO & PPC) and social media.

• Managed and implemented client marketing campaigns ranging from paid search, direct marketing, B2B, B2C,

and more, while structuring accounts with set goals, processes, and initiatives.

• Structured online campaigns by utilizing programs such as Google Adwords, Bing Adcenter, Adword Editor,

Google Analytics, Insights, multiple spreadsheets, internal databases and APIs.

• Consistently conducted routine market research and prepared statistical reports with market surveys, consumer

buying trends, historical analysis and economic conditions.

• Assisted in compiling and analyzing routine information describing industry news, customer preferences,

product classification, seasonality and more.

• Advanced in Excel using Pivot Tables, VLOOKUP, Macros, etc. and other related applications.

• Accustomed to the following, but not limited to: Content Management Systems, Google Shopping, Comparison

Shopping Engines, Google+ API & Marin Software.

Communication & Customer Service Skills:

• Excellent written and verbal communication. Bilingual (English & Spanish).

• Ability to satisfy intense deadlines in a timely manner, while learning new programs and processes quickly and

efficiently.

• Extremely organized, self-motivated, and able to work well within a professional environment.

• Eager & passionate to learn more and grow with a company; an overall team player.

• Consistently work with clients and internal teams to grow relationships and build greater rapport.

• Years of experience in account management, campaign analysis, contract development, business development,

and customer relationship management.

Honors/ Activities:

• Studied abroad in Costa Rica and tutored others in Spanish.

• Trained employees in retail, hospitality, customer service & sales, marketing and finance.

• Member of the following: American Bar Association, National Humane Society, ASPCA, LinkedIn, Twitter &

Other Professional & Social Networks.

• Ongoing Education through subscriptions to: DoubleClick, Search Engine Land, Business Week, Inside

Adwords, WordStream, Think with Google (webinars), SEOMoz, MarketMotive etc.

• Google Adwords Certified

Experience

Web.com 4/01/12 – 10/01/13 Jacksonville, FL & Pittsburgh, PA

Search Marketing Account Manager

• Managed and implemented paid search accounts across various markets and industries while building out

campaigns with the clients’ overall goals in mind, tracking ROI, conversion rates, quality score, and other

metrics for overall performance.

• Efficiently allocated budgets in order to achieve maximum exposure and profits, using several targeting features

such as placements, networks & devices, bidding strategies, remarketing and more.

• Applied editorial changes to ensure high-quality site content and Ad copy, based on product knowledge and

classification, along with comprehension of multiple verticals.

• Actively monitored and shared current industry news, marketing trends and new industry tools.

• Involved with initial build out of our internal SEM team website (updates / blogs) using WordPress.

Senior Living Pathways 2009--2012 Worked from home

*My employment was before and after law school

Marketing Coordinator / Customer Liaison

• Initiated advertising and direct marketing campaigns for clients while managing the existing website.

• Interacted with new and current clientele to ensure satisfaction of each and every client.

• Managed clientele based on groupings of individuals’ needs, and their geographical location.

• Performed administrative work including reports, spreadsheets, and contracts.

SendTec, Inc. (Now “Acquirgy”) 2007-2008 Saint Petersburg, FL

Search Engine Marketing (SEM) Analyst

• Responsible for the day-to-day management of online marketing campaigns, ranging from lead generation to e-

commerce accounts.

• Engaged in many in-house reporting tools to measure and meet the desired performance goals.

• Consistently communicated with each client with status reports, breakdown of account performance and general

suggestions.

• Used tactics such as keyword research, Google Analytics, ad copy design, landing page optimization and more, to

improve overall quality score and effectiveness.

Education

Florida Coastal School of Law, 2009-2010 Jacksonville, FL

West Virginia University, 2002-2006 Morgantown, WV

Received Bachelor’s of Science in Business Administration Major: Marketing Minor: Spanish

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