Angelic Graves
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SUMMARY
I am a cause driven leader who has the skill and capacity to deliver
positive outcomes while advancing the organization's core values. I offer
expertise in member experience and driving excellence in service delivery.
I have been responsible for strategic leadership, multi-site operations,
revenue and expense management, relationship cultivation, and leading high
performing teams. I have a proven record in designing, integrating, and
executing programs while ensuring high levels of quality deliverables, and
service. I bring exceptional interpersonal and written communications
skills, and I thrive in challenge oriented, and performance based
organizations.
BACKGROUND
. Member Experience
. P&L Responsibility
. Operations Management
. Strategic Planning
. Logic Modeling
. Multi Unit Management
. Fundraising/Development
. Relationship Management
. Cause Driven Programming
. Board Development
. Field Marketing
. Project Management
PROFESSIONAL EXPERIENCE
YMCA of Metropolitan Chicago, Chicago, IL 2000 to Present
The Y is a cause-driven organization that is for youth development, for
healthy living and for social responsibility.
Senior Member Experience Director (2011 - Present)
Responsible for strategy, leadership and driving the overall membership
experience. This includes membership sales, and moving members from casual
to connected to committed; resulting in increased membership and program
retention. Also responsible for defining the impact of program operations,
community engagement, staff development, and strategic planning for two
YMCA centers, with a total membership base of over 10,000 members.
. Increased income 2.3% by enhancing member engagement practices and
alignment of program offerings
. Increased member retention 2.25% by structuring a service delivery
model based upon engagement levels
. Improved staff performance by creating a culture driven by the
utilization of data and business intelligence
. Enhanced growth strategy by expanding footprint of localized marketing
efforts
. Enhanced service delivery through accountability management
. Authored the Front Desk Manual to provide a written resource for all
tasks and activities
. Routinely prepared reports and presented to senior and executive
management
Program Director (2008-2010)
Lead all aspects of management, administration, and programming for the
Wabash YMCA. Responsible for leadership and operations for youth, teen, and
family programs, and special events. Promoted program growth, increased
member retention through program participation and member satisfaction.
Supported all YMCA programming and membership initiatives and campaigns.
. Improved membership retention by 6% by developing the 30-60-90 Day
Member Onboarding Plan
. Increased community engagement by 30% through the revitalization of
center partnerships and networks
. Raised over $10K for the annual campaign for two consecutive years
. Improved financials by 3% through expense line management and driving
revenue growth
. Enhanced service delivery scores by 12% by establishing focused
accountability management practices
. Created and streamlined multiple processes leading to greater
operational efficiencies
Angelic Graves Page Two
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Membership Coordinator (2007-2008)
Responsible for the delivery and supervision of excellent service to all
members, guests, and program participants. Responsible for responding to
member and guest needs, promoting memberships and programs, and maintaining
a welcoming and organized environment.
. Contributed in meeting and exceeding monthly and annual membership
sales goals
. Conducted prospective member tours
. Front line supervision and training for staff of 5 Membership
Representatives
. Responsible for oversight of all social media communications
. Oversight of department administrative duties; cash out, balancing
daily transactions, system updates, etc.
. Oversight of program and camp registration as well as membership sign-
ups and renewals
. Assisted with community marketing; flyering, tabling, and attending
special community events as needed
. Provided excellent member experience by exceeding member expectations
Membership Staff Representative (2005-2007)
Responsible for creating and nurturing a seamless and meaningful YMCA
member experience, from first point of contact with the Y to daily
engagement of current members by demonstrating our core values of caring,
honesty, respect and responsibility.
. Greeted members in person and on the phone
. Monitored access to the building
. Provided information on YMCA services and sold memberships
. Made follow-up tour and member referral phone calls
. Authorized refunds and maintained membership files
. Sold and registered program participants for YMCA programs, classes,
and special events
. Maintains all areas in clean, presentable fashion
. Gave tours to prospective and new members
. Assists with member appreciation days
. Executed the Metro Membership and Program Marketing plans and other
initiatives
Group Leader (2000-2003)
Implemented character building activities, to foster individual growth and
development of children in YMCA care.
. Participated with all children in programs that meet the emotional,
physical, intellectual needs of both the individual child and the
group.
. Modeled appropriate interactions that encouraged youth involvement in
activities.
. Encourages identification and verbalization of feelings.
. Assisted in the maintenance of the facility to ensure cleanliness at
all times.
. Participated in planning with other staff to include
lessons/activities within the framework of the assigned curriculum.
. Maintained a good relationship with parents through regular
communication and active participation in planned activities.
EDUCATION
BA, Mass Communications, Claflin University, Columbia, Summa Cum Laude -
2006