Darrin Carr
State Center, IA ****7
641-***-**** (cell)
********@*****.***
Summary of Qualifications
• Award-winning and tech savvy recruiting and training specialist with extensive experience
and accolades obtained from positions in educational publishing, wine and advertising sales.
• Skilled and successful at recruiting, interviewing, and hiring top talent, and at managing
national recruiting efforts and programs.
• Accomplished and experienced in creating and implementing new training programs and
initiatives, and overhauling and improving existing programs.
• Experienced at identifying major impediments to company sales success, and in leading
company-wide efforts to implement solutions.
Professional Experience
Sales, Recruiting, and Management Consultant
RD Consulting Group, Inc. Rockford, IL May 2013- Current
• Provide consulting and materials for recruiting, sales, and sales management training for this
Rockford, IL based company.
• Created effective recruiting strategies for companies to attract top talent.
• Design training materials for managers on topics such as recruiting, coaching, leadership,
effective communication and performance evaluation.
• Design assessments for companies to determine sales and management training needs, then
help determine and prioritize what is needed and how needs are addressed.
• Create personalized training programs and materials, including online modules based on
sales and management needs assessment.
Director of Recruiting and Training
Macmillan Publishing State Center, IA Feb 2008 – May 2013
Recruiting
• Directed the national recruiting program and led the rep recruiting efforts of 13 regional
managers in sales, and many other hiring managers in other parts of the company.
• Interviewed, hired, approved, and onboarded more than 50 reps in 5 years with managers.
• Trained all new managers on best practices of recruiting and hiring.
• Added many new tools and improved existing ones for manager recruiting kit.
• Standardized the recruiting and hiring process and requirements for hiring managers.
• Created the company’s first management training course for recruiting.
• Coordinated and worked with HR and other key stakeholders to ensure consistency and
legality with recruiting and hiring practices.
Training
• Managed national training program and initiatives of a sales force of 110 reps and 250 others,
selling higher education books and software to college and university instructors.
• Conceived, created, and implemented many new and effective training programs such as new
software and technology certification, new manager training, new rep training phase two,
peer-to-peer training, sales assistant training, online module training, a mentoring program.
• Led the training effort to transform our company from a print publisher into a digital one,
which included drafting and implementing a two year plan to retrain the sales force and
certify them on key digital products.
• Personally conducted the training of 68 new hires.
• Overhauled and improved the sales model and used at Macmillan, and existing training
programs, creating more structure and tools than was available previously.
• Led the effort to design and deliver national virtual sales meetings as a cost savings measure.
Other
• Chaired company improvement initiatives successful at improving a range of issues,
including company communication, sales tools, systems, and information management.
• Oversaw and organized the creation or revision of the most important sales tools and
processes coming from marketing and editorial to the sales force.
• Won Best Contributor of the Year award in 2011 given to 3 recipients a year.
Director of Technology Sales Specialist Programs
Cengage Learning State Center, Iowa March 2005 – Dec 2007
• Successfully hired, managed and developed 16 management-level sales specialists, who
assisted reps in selling books and software.
• Recruited 10 successful specialists into the position, taking 6 of the competitors’ most
talented people in this position.
• Created and implemented many new and successful initiatives such as: a sales tracking
system; formalized system of communication to key stakeholders; professional development
seminars to help with skills and career advancement; the position of associate manager
reporting to me; and a 6 month specialist new hire program.
Director of Sales Specialist Programs
Prentice Hall/Pearson Education Chicago, IL Jan 2001 – March 2005
• Recruited, trained and managed national sales group of management-level specialists,
growing my division from 5 to12 sales directors, boosting sales from $67 in to $106 million.
• Had highest sales increase in 2003 and was named Sales Programs Director of the Year.
• Created and executed national strategies with other senior managers.
• Developed and conducted new training programs for the 60 sales specialists in several areas
including selling, presenting, coaching, and leadership.
Sales Director
Prentice Hall/Pearson Education Chicago, IL July 1999 – Jan 2001
• Increased sales in Midwest region of 28 reps by presenting, coaching and strategizing.
• Had highest 4th quarter increase in 1999 and exceeded goal in 2000 by 106%.
• Won Sales Director of the Year in 2000.
District Manager
Macmillan Publishing Cleveland, OH May 1998 – July 1999
• Managed, trained, and recruited in a district of 8 reps.
• Exceeded sales goal in both 4th quarter in 1998 and in 1999.
Sales Representative
Macmillan Publishing Iowa/Chicago Sept 1996 – May 1998
• Responsible for sales at 32 colleges and universities.
• Exceeded goal in 1996 and for the year in 1997 with a 21% increase.
Sales Representative
Judge and Dolph Distributors Rockford, IL Sept 1991– Sept 1996
• Sold wines and liquors to retailers, exceeding goal each year.
Sales Representative
Hughes Communications Rockford, IL Feb 1990– Sept 1991
• Sold advertising in a sales and marketing magazine, winning rookie of the year award.
Education
Iowa State University – Ames, IA Dec 1989
• B.A. in Journalism with dual emphases in public relations and advertising.
• English and Sociology minors.