Sales Manager

STANLEY A. WISE

**** ******* ***** • Roanoke, Virginia 24018

540-***-**** • *******@*****.***

EXPERIENCED MARKETING PROFESSIONAL

Business executive driven to achievement by promoting innovative medical and technology products to distributors and

customers for a wide range of leading medical technology companies. Proven market strategist with demonstrated

success in market research, strategic planning, competitive assessment, commercialization, tactical execution and sales

strategies. First-hand experience with product development and product launches with a highly respected Top 10

biotechnology company and three innovative start-up companies. Effective communicator with proven ability to deliver

measurable marketing results and sales goals that facilitate market growth and penetration. Key strengths include:

Sales/Sales Management • Product Management • Brand Management • Marketing Operations

Strategic Planning • Budget Management • Product Launch • Budget Management

Domestic and International Sales Distribution • Capital Project Management

Business Process Change Management • Start-up Company Structure /OSHA Regulations • New

Business Development • Customer Relationship Management

PROFESSIONAL EXPERIENCE

SYNTHONICS INC., Blacksburg, Virginia • 2006-2009

Specialty pharmaceutical and drug development start-up company specializing in metal coordinated pharmaceuticals.

Managing Partner/Vice President - Operations

One of four founding partners of this specialty pharmaceutical company currently awaiting grant of patent from the

United States Patent and Trademark Office. Successfully implemented Series A and B funding round plans. Identified

clinical deficiencies of targeted FDA approved drugs and determined feasibility for the development of metal coordinated

pharmaceuticals

• Developed the business operation from the “ground up” including establishing human

resource requirements, laboratory development standards and meeting OSHA requirements. Managed the entire

lab design build out for drug testing and development

• Provided regulatory affairs oversight of the business operation

• Initiated and developed a purchasing schema for consistency tracking

• Designed and conducted pre-clinical animal trials for the development of metal

coordinated pharmaceuticals

• Compiled data and content for Investigational New Drug (IND) application

• Delivered Board and Executive Level presentations as needed

• Established training programs for team members from all aspects of business start-up,

e.g., product development, operations, human resources, sales, marketing, and purchasing

MEDICALERT FOUNDATION, Turlock, CA • 2005-2006

Medical identification bracelet manufacturer and electronic health records company that focuses on providing life saving

information in medical emergencies for a wide variety disease states.

Director of Marketing and Business Development

Initiated marketing strategies to promote business development opportunities and build partnership alliances within the

diabetes and heart disease market segments. Targeted marketing to professional association members, end-user

customers. Developed strategic relationships with the American Heart Association, the American Diabetes Association

and the American Society of Hypertension to advance market penetration.

Resume

• Promulgated design control plans for medical device product launch and post marketing activities of the

MedicAlert Health Enhancement System (HES; a class II medical device)

• Developed programs to increase membership through corporate alliances

• Established market presence and penetration through a series of 25 trade shows that averaged 3,000

attendees per show; managed all exhibit-related objectives

• Directed the development of all marketing collateral to support product launch and post-launch marketing

activities

• Designed a program to offer foundation membership as a corporate benefit to Fortune 500 companies

STANLEY A. WISE • Page 2 • ******@***.***

AUSAM BIOTECHNOLOGIES, New York, NY • 2002-2005

Biotechnology firm specializing in diagnostic tests and therapeutics for those with Type II diabetes

Director of Diagnostics

Directed worldwide brand marketing initiatives for the proprietary microalbuminuria diagnostics business. Managed the

full range of product development and OEM relationships for global sales, marketing and distribution of

microalbuminuria diagnostic products and analytical equipment. Directed brand strategy and product marketing from

inception to commercialization.

• Designed a specialty instrument that helps to diagnose kidney dysfunction in clinical laboratories, which is

dedicated to an assay for use in the lab

• Designed kit components, wrote specifications and identified manufacturers, and managed quality control for

kit production and assembly

• Developed and launched the product brand “Accumin” for the diabetes market

SUPELCO INC. – DIVISION OF SIGMA-ALDRICH, Bellefonte, PA • 2001-2002

HPLC company that manufacturers HPLC columns with different bonded phases.

Product Manager II – Liquid Separations Business Unit

Managed marketing, distribution, and product development of High Performance Liquid Chromatography (HPLC)

products for small molecules and biomolecules analysis. Managed resale distribution and OEM chromatography

supplies.

• Launched seven new Reversed-Phase High surface Area HPLC columns for the pharmaceutical drug

discovery market

• Managed sales force training for new products

BIO-RAD LABORATORIES DIAGNOSTICS DIVISION, Hercules, CA • 1995-2001

A scientific discovery company that manufactures and distributes a wide range of products for the life science research

and clinical diagnostic markets.

International Product Manager, Diagnostics Clinical Systems Division (1999-2001)

Managed worldwide marketing, distribution, and product management of diabetes monitoring and genetic disorder

product lines. Duties included design control, logistics, product launches, strategic marketing planning and product

management within the Diabetes Business Unit. Led a cross-functional team to launch the diabetes monitoring product.

• Launched Variant II instrument and exceeded sales projections in the first 90 days; reached 1,000 placements

33% faster than any previously launched Bio-Rad instrument

• Maintained market share lead of diabetes monitoring systems in the face of competition

Diabetes Product Manager, Unites States Sales Division – Diagnostics (1997-1999)

Managed sales and marketing of diabetes monitoring and genetic disorders products

• Managed domestic sales force activities, product training and promotions

• Successfully managed a market share threat by leading development of an improved analytical cartridge

• Managed public relations campaign to transition to the new analytical cartridge which resulted in maintaining

market share edge

Resume

• Promoted to International Product Manager

Account Manager United States Sales Division – Diagnostics • 1995-1997

Managed sales of the complete line of clinical diagnostics products in South Florida

• Achieved a 33% increase in diagnostics sales within two years

• Placed second in the 1996 national sales competition

• Promoted to Diabetes Product Manager

INSMED PHARMACEUTICALS, INC., Charlottesville, VA • 1993-1995

Diagnostics Project Manager – responsible for diagnostics product marketing research, product launch and promotion

• Managed sales forecasting and raw materials production planning for diagnostic assay

• Completed pre-market research, sales forecasting, production planning and product launch promotions

EDUCATION

Master of Business Administration; Marketing Concentration

Virginia Polytechnic Institute and State University, Blacksburg, VA

Bachelor of Arts, Psychology

University of California San Diego, La Jolla, CA

Resume

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