Neal McGarity
** ***** **** . *******, ** . accfqp@r.postjobfree.com .
www.linkedin.com/in/nealmcgarity/
Professional Experience
HSBC North America
New York, NY 9/2011 to 12/13
Vice President, Public Affairs
. Provided communications advice and counsel to the global bank's North
American senior leaders. Developed diverse positioning strategies
supporting branding and growth via press releases, social media, award
submissions, strategic media interviews and internal communications
vehicles.
. Responsible for enhancing the visibility of the firm's US operations,
leaders and partners, as well as oversight of global communications
and PR initiatives.
. Responded to media inquiries as a spokesman and performed strategic
outreach to major news organizations to support brand building,
reputation management and product awareness.
. Prepared executive speeches and developed/managed speaking platforms
for U.S. leaders.
. Worked with general counsel and legal team, advising on communications
strategy for active and pending litigation and regulatory issues.
. Developed and cultivated productive relationships with diverse media
contacts at key national, trade, legal, and business publications.
. Worked with U. S. CEO and CFO to prepare quarterly financial results
messaging for delivery to external audiences.
Financial Accounting Standards Board (FASB)/ Financial Accounting
Foundation
Norwalk, CT
5/2008 to 9/2011
Director of Communications
. Provided external communications leadership for non-profit
organization establishing U.S. standards of accounting and financial
reporting for all public companies.
. Responded to media inquiries as a spokesman and performed strategic
outreach to major news organizations to enhance reputation management
and to ensure a clear public understanding of high impact FASB
initiatives.
. Devised concept for annual report wrote and published it.
. Worked with general counsel and legal team, advising on communications
strategy for legal and regulatory issues.
. Managed 3-person communications team and several external consultants.
Marsh, Inc.
New York, NY 2007
Senior Vice President-Corporate Communications
. Provided strategic public relations counsel to senior officers of
the world's leading insurance broker and risk advisor.
. Created unique online business "think tank" comprised of independent
risk management experts to position the firm as a thought leader with
the media. Developed and executed communications-driven growth
strategy and built supportive website --"risksmarts.com"
General Electric/Genworth Financial
Stamford, CT. 2003-2007
Vice President-Public Relations
. Provided strategic public relations counsel to CEO's and senior
managers within Genworth's diverse insurance businesses.
. Before Genworth went public in 2004, worked closely with a global
communications and legal team on the launch of Genworth as GE's
first IPO-a new publicly traded insurance company with Fortune 200
ranking.
. Developed and implemented successful strategies for establishing the
all-new Genworth brand among many key external audiences post-IPO.
Societe Generale
New York, NY 2001-2002
Director-Media Relations
. Provided strategic public relations counsel to U.S. CEO's and senior
managers for parent Societe Generale and investment banking
subsidiary SG Cowen. U.S. press spokesman for both global
companies.
. Managed the media relations team and numerous consultants. Managed
development of onsite TV studio and launched consistent presence for
the firm on national business TV, including CNBC.
UBS-PaineWebber
New York, NY. 1999-2001
Director-Corporate Communications
. Developed and led external and internal communications and corporate
positioning strategy for the Americas.
. Managed all U.S. media communications pertaining to the UBS
acquisition of PaineWebber in July, 2000.
GE Capital
Stamford, CT. 1995-1999
Manager-Corporate Communications
Provided strategic public relations counsel to GE Capital's CEO,
president and managers.
Also advised leaders of the firm's 28 business units. Acted as a media
spokesman for GE Capital and General Electric.
Education
. B.A., English, University of Maryland, Baltimore County.
. "Six Sigma Quality Training" at the GE Center for Learning and
Organizational Excellence, 1998. "Green Belt" certified.
. Nominee and graduate, GE Leadership Development Program, Crotonville,
NY, 1998.
Portfolio of work examples can be accessed at:
http://nmcgarity.weebly.com
Communications and Public Relations
Meticulous communications pro who undertakes complex assignments, meets
tight deadlines and delivers superior performance. Core competencies
include:
Strategy Development . Media Relations . Crisis Management
Persuasive Writing/Editing . Project and Team Leadership . Social Media
Positioning
Key Message Development . Measurement of Results