Sales Manager
Resume:
JOHN LAMADE
: j l a m a d e @ m s n . c o m
: *** ***** *****, ******, **** 44256
MARKETING MANAGEMENT PROFILE
Product Manager ● Marketing Manager ● Brand Manager
Results-driven and motivated marketing professional with history of successful new product development,
branding, communications, and planning. Motivated to create and bring products to market,
conceptualizing and planning the marketing and sales strategy, branding, and communications for
successful product launches. Extensive experience managing front end technology through cross-
functional teams composed of the customer, engineer, designer, operations and production staff.
Demonstrated ability to read trends, identify customer preferences, perform competitor intelligence, and
place market plans into motion to obtain increases in market share. Applies diverse background and
successes to create compelling brand development, brand stories and brand positioning.
AREAS OF STRENGTH AND EXPERTISE
• • • P&L and Pricing Management
Product Development Unmet Needs Analysis
• • • Lifecycle Planning
Technical & Laboratory Skills Training & Assessment
• • • Strategy & Tactics Research and
Market Analysis Cross-functional Team Building
• • Implementation
Category Management Merchandising
• •
Resource Management Communications
• •
Marketing Tool Creation Trade Show Management
KEY ATTRIBUTES AND CAREER HIGHLIGHTS
• Designed and customized messages that appealed to customers and demonstrated products unique selling points.
• Developed promotions that gained distribution and increased customer sales – often resulted in seven figure sales.
• Implemented an attributive branding strategy that increased overall sales by 20%.
• Positioned product lines to support a brand story and encouraged resonance with target users.
• Developed wedge strategies that started with highly desirable products and then followed with other products.
This resulted in dramatic sales increases. For example, one line increased from $10 million to over $22 million.
• Form and lead cross-functional teams of end-users, distribution, R&D staff, suppliers, and other stakeholders to
identify fresh product opportunities, leading to excellent results that included the launch of a $2 million line of
appearance products and accessories
PROFESSIONAL EXPERIENCE
PUBLIC, CHARTER & PRIVATE SCHOOLS, Northeast Ohio 2001-2013
Science Teacher
Taught chemistry, advanced placement chemistry, physics, earth science and environmental studies.
Key Accomplishments:
• Advanced science literacy through motivational teaching and communication techniques including the use of
videos, stories, and student led presentations.
• Translated complicated technical and scientific data into easily understood instruction.
MALCO PRODUCTS, Barberton, Ohio 1993-2001
Marketing Manager
Designed and presented advertising, web, and sales support media as well as educational materials to address the needs of
distributors and customers with product solutions. Created and developed product specifications, names, labeling and
Lamade Resume Page 2 of 2 [Type here]
promotions. Drove over $60 million in sales through new product launches, rebranding, effective communication, public
relations, trade shows, and partnering with the company sales force.
Key Accomplishments:
• Repositioned and re-branded two core products resulting in a $2 million sales increase.
• Developed export-oriented product portfolio resulting in $6 million in sales to overseas distributors.
• Named and planned launch of Xtrax line of cleaning machines and cleaners achieving $1 million in sales in a 12
month period.
• Led a product and quality improvement team that produced $250,000 in cost reductions.
• Repositioned and rebranded a product line resulting in a 40% increase in sales.
• Attained a 30% reduction in advertising expenditures while increasing leads by 55%.
SHERWIN WILLIAMS, Cleveland, Ohio 1991-1993
Merchandising Manager
Acquired over $100 million in non-paint products sold through retail stores and programmed distribution groups including
NAPA by managing relationships with more than 100 vendors. Marketed and supported products.
Key Accomplishments:
• Successfully launched two $2 million product lines, and developed marketing, brands and acquisitions for more
than 5,000 stock keeping units.
• Led the development and launch of a $3 million 15-item product line.
• Negotiated with vendors for advantageous pricing, terms, improved delivery performance and marketing support.
Improved delivery performance of vendors by 32%.
• Resolved vendor quality and manufacturing issues to save a $2.2 million product line.
LOCTITE CORPORATION, Cleveland, OH 1988-1991
Product Manager
Led marketing efforts to support sales of adhesives, hand cleaners, and specialty products sold primarily through
automotive and consumer distribution channels. Responsibilities included research, promotion, advertising, field support,
new product development, strategy/tactics formulation and implementation, and P&L responsibility.
Key Accomplishments:
• Built the “Fast Orange” brand through end-user promotions, resulting in $5 million in sales in less than two
years, and developed and managed other products through the product cycle and distribution.
• Successfully managed a $1.2 million promotion budget to attain sales and revenue goals.
• Researched and launched the Worldtech line of professional OEM-level products and CMR-8 composite material
repair, resulting in more than $2 million in sales.
Additional positions included Western Regional Territory Marketing Manager for Diamonite Products, Shreve, Ohio, and
Quality Assurance Laboratory Manager for Bell Helicopter International in Tehran.
EDUCATION AND TRAINING
Master of Education, Physical Science, Chemistry and Physics, Cleveland State University
Master of Business Administration, Marketing & International Business, University of Pittsburgh
Master of Science, Organic Chemistry, University of Pittsburgh
Bachelor of Arts, Chemistry and Psychology, Lycoming College
COMMUNITY ACTIVITIES
Judge, Ohio State Science Fair
Fund Raiser, American Heart Association, Multiple Sclerosis
Cub Scouts and Boy Scouts Volunteer and Committee leader
Tutor and Counselor
Lamade Resume Page 2 of 2 [Type here]
Contact this candidate