Seerena Sue Wright

**** ***** ****** **** *, Bellflower, CA 90706 ( 310-***-**** (

accebr@r.postjobfree.com

MARKETING MANAGER

Communication Management & Project Management

Accomplished professional with marketing experience encompassing strategic

planning, interactive marketing, creative development, media planning,

database/direct marketing, public relations, sales promotions, event and

tradeshow management, manage/monitor/write vendor communication, and visual

merchandising, possessing the necessary skills and abilities to implement

creative, innovative, and forward thinking ideas. A team player that will

work effectively with sales, and senior management in accomplishing

companies overall goals.

Demonstrated success record in:

. Successfully launched promotional websites, and brand pages. Focused

on promotions, link exchanges and national advertising. Increased

site traffic over 120%.

. Directed development of business-to consumer, business-to-business

marketing programs increasing annuals sales.

. Known for developing and executing innovative marketing plans. Proven

track record of increasing revenue, streamlining workflow and creating

a team environment to increase productivity.

. Developed brochures, point of purchase material (POP), and outside

presentations to enhance company's communication. Maintained and

managed budgets, and excellent manager of account relationships.

. Expert in technical, conceptual and content development for sales-

driving collateral. Increased annual vendor co-op funds by 97%, in

less than two years - results lead to increase in customer programs.

CORE COMPETENCIES

( Campaign Management ( Manage Vendor Relationships (

Excellent Oral and Written Communication

( Multi-Media and Direct Mail Marketing ( Promotion Management (

Budgeting/ Forecasting

( Establish Strategic Marketing Plans ( Sales Training & Development (

Event and Trade Show Management

PROFESSIONAL EXPERIENCE

Category Manager

Newegg.com, City of Industry, CA

04/12- Present

(Newegg.com is ranked number 13 on internetretiler.com top 500 e-retailer

with sales revenue over 2.6 billion)

. Spearheaded the rollout of Office Supplies, and Home Decor marketplace

vendor partnerships - which resulted in incremental sales of over $1

million each in the first three months - which drove annual sales of

over $30 million

. Led in the development and implementation of marketing plans that

resulted in sales increase in a flat market.

. Manage and direct the end-to-end Marketplace strategy across

categories and create/maintain strategic partnerships.

. Determine vendor partners and assortments to support strategy

-identify opportunities and develop business plans.

. Collaborate with internal/external partners to plan and execute the go-

to-market strategy and create partner roadmaps to support financial

goals.

. Responsible for sales and profitability goals; govern and maintain all

seller/partner relationships within category.

. Utilize internal/external data sources to understand industry and

competitive trends in assortment, and the online customer experience;

identify any gaps and develop solutions.

. Analyze and report category/vendor performance to plan and forecast,

provide input into ongoing financial forecast and budgeting process.

. Develop processes to drive sustainable growth; employ best practices

and trends in the online space to identify opportunities for growth

and improvement.

Owner/Consultant/Marketing Manager/Project Manager

Visio Marketing, Torrance, CA

09/10- 04/12

(Small business owner and operator)

. Established strategic marketing plans to achieve corporate objectives

by providing consultation and creative solutions.

. Generated revenue by selling clients strategic marketing programs that

would bring about product demand and profitability. Prospected new

clients for incremental sales revenue and research competition.

. Designed and manage efficient and effective programs and services for

organization and business clientele.

. Planned and oversaw execution of promotional activities; including

print, electronic media, and direct mail.

. Responsible for the planning, promotion and establishment of vendor,

community and charitable endeavors.

. Planning, conception and determination of clientele business

objectives to align with strategic goals.

. Estimated work, negotiated resource allocation, and provided schedules

to manage availability capacity.

Seerena Sue Wright

Page 2

Marketing Manager (Lowe's National Accounts)

BSH Home Appliances, Huntington Beach, CA

11/05- 08/10

(BSH is the world's third largest leading manufacturer of high-end

appliances and sells under the Bosch, Siemens, Thermador and Gaggenau brand

in the U.S. with revenue over 800 million)

. Developed and managed the Lowe's annual marketing plans and budget

that resulted in consistent sales increases, in a flat growth industry

- account represented 20% (150 Million) in total sales.

. Responsible for corporate marketing planning and strategy, and product

opportunities, creating corporate alliances, offline and online

marketing communications. Delivered marketing activities on budget and

on time.

. Managed, developed, monitored and analyzed sales promotion to

determine cost effectiveness ROI of promotion.

. Managed corporate marketing planning and strategy, marketing research,

and product opportunities, generating revenue by structuring strategic

marketing programs that expand product demand and profitability.

. Responsible for marketing communications including advertising (TV and

radio), trade shows, collateral, website content, marketing research,

developed training brochures, sales kits, catalogs, and publicity.

. Directed development and implementation of all interactive, direct

marketing, media, creative, and PR strategies.

Product Manager/Marketing Manager (Managed all Business, Security and

Education Software)

PC Mall Inc., Torrance, CA 01/01-

11/05

(A direct marketing company that offers computer and electronic products

and services for consumer, large enterprises, government and Educational

institutions with revenue of over 800 million)

. Established long and short term planning activities and effectively

increased profit/cost ratio.

. Achieved 25% increase in sales year over year.

. Created and established sales promotions and advertising campaigns for

product category.

. Prepared and assisted in the development of marketing budgets, monitor

budget status, updated and participated in budget hearings making

appropriate amendments as need.

. Developed marketing material and executed the marketing activities

utilizing multiple media such as - catalog, web, direct mail pieces,

box stuffers, customer seminars, store advertisement, call campaigns

and sales incentives.

. Monitored and reviewed the effectiveness of client-based marketing

programs and sales goals; and compiled reports to monitor growth.

. Reviewed product pricing and gross margin goals and established new

product pricing.

. Prepared sales data and established sales incentive programs -

compiled reports on overall effectiveness.

Microsoft Buyer

Merisel Inc., El Segundo, CA 09/99-

12/00

(Was the world's largest publicly held distributor of computer hardware and

software products. The company sold about 30,000 hardware and software

products from 900 manufacturers to 65,000 resellers worldwide)

. Implemented short and long term vendor strategies and identified

vendor opportunities.

. Purchased all Microsoft items which represented about 30% (70 Million)

in total purchases.

. Planned, forecast and purchased materials based on sales analysis and

responsible ensuring inventory requirements were met, and lead on

issue resolution.

. Negotiated rebate goals and insured all contractual obligations were

preformed and achieved.

. Determined product pricing, negotiated terms, managed co-op marketing

funds, and merchandise returns.

. Established goals and developed marketing programs monitored program

effectiveness by determining programs ROI.

Business Analyst

EDS/Toshiba Information Systems, Irvine, CA

09/98- 09/99

(Electronic Data Systems Corp. (EDS) is the largest information systems and

business process services firm in the United States)

. Consultant and advisor on operational problems, analyzing and

recommending pertinent changes and/or new implementation in

administrative policies.

. Developed and maintained a strong relationship between Toshiba and its

distribution channel.

. Organized and structured marketing programs; identified and qualified

opportunities for potential sales.

. Promoted and implemented new incentive programs and compiled reports

on effectiveness.

. Maintained relationships with vendors, buyers, sales, customer

service, accounting and corporate divisions to provide excellent and

efficient customer service; maintained customer data and compiled data

reports.

EDUCATION

Certificate in Project Management, California State University Dominguez

Hills, 2011

Bachelor of Science in Business Administration, California State University

Dominguez Hills, 1999

.Knowledge of 4-color print procedures and collateral/fixture production

.Photoshop, Illustrator, InDesign Strong computer skills: Microsoft Suite

(Word, Excel, PowerPoint) .Ability to assess and analyze consumer,

marketplace and sales data to garner actionable insights

Contact this candidate