Frank Petro P a g e *

Frank Petro

acccu6@r.postjobfree.com

832-***-****- mobile

Senior Business Management and Operations Executive

Senior level manager with over 19 years of experience in achieving revenue, profit, and business growth objectives

within start up, turnaround, and rapid change environments. Hands on leader, skilled in translating strategic

vision into productive action and comprehensive results across multiple departments and nationwide divisions.

Extensive experience in a diverse array of product and service based industries, ranging in size from independent

start ups to established international firms. Highly effective in building local and national teams and in the

development of external relationships, fostering environments that realize full potential of resources. Uniquely

skilled in the implementation of Enterprise Lean methodologies and cutting edge technologies to drive

organizational performance across all departments, divisions, and external partnerships.

Career Highlights

Entrepreneurial Leadership: Launched 14 successful franchise locations in 9 states within 6 months of

brand inception

Operational Improvement: Established departmental KPIs, budgets, and functional models; effective in

coordinating disparate departments around common goals, providing clear accountability, maximizing asset

utilization, and streamlining communications between regional and national business units

Financial Performance: Implemented financial controls; successful in reversing negative trends and creating

an immediate cash flow increase of 76%, reducing long term debt by 22%, and driving EBIDTA growth of

more than 19%

Transformational Change: Turned around 5 underperforming divisions within 90 days through the

implementation of structural reorganization, inventory controls, and refocusing customer facing strategies;

resulting in 20% reduction in CAPEX, 59% reduction in operational costs, and sustained EBIDTA increases of

3% per month

Organizational & Team Development: Implemented a collaborative structure and employee development

programs which bridged gaps between multiple departments; achieving a 30% increase in sales revenue, 15%

increase in profitability, and providing clients with a seamless, team oriented approach to business

development and customer service.

Market Strategy: Realigned R&D, sales, operations, and marketing focus to overcome a 10% reduction in

market size and achieve 8% annual sales growth

Professional Experience

Interim Chief Executive Officer/ Consultant August 2013 Present

Houston Cabinetry/ Cabinets Your Way/ SureSpot Houston, TX

Retained by Board of Directors to provide guidance, financial, operational, and marketing infrastructure, and

assistance in recruiting private investors for developing a residential cabinetry & construction business, a

franchise concept, and a parking management and digital marketing concept

Operational Restructured operational, staffing and compensation plans, increasing available

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Improvement sales hours by 57% and utilization rates by 74%, while reducing total staffing costs by

25% without layoffs or cutbacks

Product and Reassessed product lines to eliminate internally competing product and customer

confusion while increasing buying power, decreasing storage requirements and

Vendor

transportation costs, and creating partnerships with suppliers

Management

Sales & Marketing Repositioned sales, marketing, and operational strategies to move customer

relationships from showrooms to living rooms; providing a more comfortable and

Strategy

personalized customer experience and cutting retail square footage requirements and

costs by more than 60%.

Financial Redeveloped chart of accounts and income recognition; reversing cash flow deficits

and providing a foundation for continuous improvement of COGS and operating

Management

expenses.

Revised financial structure, balance sheet and asset management, facilitating

supplier and bank lines of credit and cash flow improvements; ultimately cutting cycle

time of jobs by more than 70%

Chief Operations Officer/ Chief Financial Officer April 2012 July 2013

Quality Logging, Inc. Midland, TX

Oilfield services company founded in 1980 with operations in 4 states, 86 employees, $10 million annual revenue

Retained by Board of Directors and private equity firm to develop and implement comprehensive financial and

operational restructure & turn around

Organizational & Transitioned company from a Midland centered firm with remote operations to a multi

Cultural Change

location enterprise with uniquely contributing business units, individual P&Ls, and

regional market focus, development paths, and budgeting

Future Positioning Transitioned underperforming portfolio company into a high value asset with future

organic and acquisition growth opportunities

Financial Management Implemented an internal financial structure and controls; eliminating 3rd party services

and reduced long term debt by 22% within 9 months

Revised AR processes; reducing aging receivables from an average of 180+ days to 45

days and increasing cash flow by 76%

Departmental Transitioned internal trailer manufacturing department to a proprietary instrument

Improvement

assembly, R&D, and service focus and outsourced basic trailer manufacturing; cutting

raw material inventory requirements by half, reduced cycle time from 60 90 days to 2

4 weeks, drastically improving value and usable life of assets, and operational capacity

by 20%

Certifications & Developed specialized internal training programs and invested in external partnerships

Compliance

to achieving industry leading position in safety and regulatory compliance and 16%

ROI in 12 months

Sales & Marketing Refocused R&D in coordination with revised operational focus and market strategies;

Strategy

overcoming a 10% reduction in overall market size and competitive challenges to

achieve 8% annual sales growth and a 19.7% EBIDTA increase for 2012

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Managing Member/ Management Consultant August 2010 Present

Petro Consulting, LLC Katy, TX

Management Consulting company, focused on providing small business with Operational, Sales & Marketing,

Human Resources, and Technology resources and expertise.

Lone Star Forklift Largest volume Hyundai forklift and heavy equipment dealer in North America, 4 locations,

$30 million annual revenue

Organizational Decentralized Houston branch operations from Garland headquarters, transitioned from

Development

branch vs. branch performance metrics to regional market focused targets resulting in

dramatically improved financial performance and increased sales targets, decreased

staffing demands, increased service efficiency and reduction in employee turnover

Departmental Applied Lean techniques and tools to improve service department performance, cutting

Improvements

WIP by more than 80%, reducing internal service cycle times from 15 days to less than

3, and cutting field service cycle times from 24 hours to less than 4 hours

Performance Tools Transitioned from monthly performance statistics to real time metrics, resulting in

weekly over week service performance improvements of up to 10% and sustained

improvement over 90 days.

Pricing Strategy Redeveloped service pricing strategy and aligned with service logistics; resulting in an

industry unique service model, improved service performance, and reduced customer

cost with higher profit margins

Med Depot/ Hospice Source Medical equipment provider founded in 1998; 27 locations in 7 states, 200

employees, $14.4 million annual revenue

QA Certification & Refined operational, material handling, sterilization, transportation, and warehousing

Compliance

procedures to achieve JCAHO certification and 100% audit compliance for the Gulf

Coast region

Resource Allocation Implemented geographic modeling and market data tools to coordinate inventory,

staffing, and logistics for 5 TX and LA divisions, achieving reductions in CAPEX of

20% and overtime by 8%

Continuous Combined operational improvements reversed 12 consecutive months of losses and

Improvement

created sustained EBITDA growth of 2 3% per month

Mobix Planning Stage Consumer Services Franchise Concept

Concept Development/ Created pro forma financials and development plan detailing timetables and state by

Franchising

state compliance requirements. Reduced initial capital requirements by 75% and

breakeven timeline by 50%

Wheelcrafters Specialized Automotive Repair Business, Founded in 1994; 6 employees

SEO and Digital Strategy Implemented comprehensive brand redevelopment, web redevelopment, SEO strategy,

and marketing collateral development; successful in achieving a 47% increase in

consumer traffic and reducing marketing costs by 83%

Vice President of Operations June 2009 August 2010

On Time Investments, LLC Spring, TX

The first Area Developer for Signal 88 Franchise Group, Inc., a private security franchise concept, Massage Envy,

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and The New Well, a retail health and wellness concept, targeted a women between 30 and 65.

Lead Signal 88 Security Area Development from its initial development in TX through expansion into 9 states

within 6 months. Developed and managed franchise development, regulatory and licensing compliance, and

operations for TX, IL, NY, NJ, DE, MN, WI, and AL. Assisted in development and financial management of

Massage Envy and New Well Area Development for MN, NM, and NJ

Sales Leadership Lead initial Houston franchise from inception to Top 5 national ranking within 2

months and achieved 1st year revenue quota within 4 months of launch

Launched 42% of all new franchises nationwide in 2010

Organizational Adapted the initial concept for state by state regulatory compliance; including

Development

company, branch and individual security licensing, wage and hour laws, uniform and

asset requirements, and franchising/ security regulatory requirements

Performance Metrics and Consulted with 3rd party teams and the national franchise group to develop proprietary

Systems

vehicle management, scheduling, and routing systems and incorporate KPIs to validate

operational performance and client ROI on a real time basis

Market Data and Implemented demographic and market data modeling tools to create strategically

Modeling

designed franchise territories, incorporate planned future growth paths, and maximize

collaboration and mutual support between local franchises and state, regional, and

national development initiatives

Government Contracts Developed and lead regional and national account development and public sector

contract initiatives

Compliance, Licensing & Developed all polices, operational protocols, & technology resources to manage state

Certification

regulatory and licensing requirements and franchise brand consistency for all locations

and personnel

President / CEO January 2007 June 2009

Utopia Security Services, Inc. / Iwona Solutions, Inc./ N Square Properties, Round Rock, TX

Inc.

Simultaneously developed and managed 3 unique business entities under common ownership

Transitioned Iwona Solutions from 6 consecutive months of losses to profitability within 60 days. Leveraged

profits realized from turnaround to launch Utopia Security Services and N Square Properties.

Utopia Security Services, Inc. – private security services

System Tools & Created a proprietary operational performance and data management system, providing

Continuous

clients with objective data on individual and overall service performance, risk

Improvement

management, and hour by hour continuous improvement; effective in providing

ongoing ROI validation and a predictive model to security management

Staff Development and Implemented retention and development programs which were successful in

Retention

maintaining zero employee turnover over 1 year, in contrast to industry average

turnover of 70% every 90 days.

Pricing Strategy Implemented a unique pricing model designed for organic growth within clients, which

utilized operational data to provide ongoing hourly rate reductions while increasing

through continuously improving personnel and resource utilization rates.

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Public Sector Contracts Implemented sales and marketing programs targeted at municipal governments,

effective in displacing all prior security vendors in the City of Georgetown, bypassing

RFP requirements, and maintaining 100% of all contracts across all City departments

Iwona Solutions, Inc. – IT consulting and staffing services

International Forged partnerships with U.S. and Canadian consulting firms, which increased lead

Partnerships

flow and consultant placements by 15% and a more competitive approach to RFPs

Financial Turn Around Restructured AP/ AR processes, reversing 12 months of cash flow deficits and negative

profits

Revenue Enhancement Doubled second year revenues and increased net profitability to 35%

Recruiting and HR Facilitated placement of domestic and international candidates for specialized IT

Management

projects; managing recruitment, sponsorships & visas, compensation, and related HR

functions

Government Contracts Managed vendor partnerships and internal consultants for multiple RFPs and contracts

related to the development of the TX HHS Oracle database

N Square Properties, Inc. – executive office suite development and management company

Project Management Designed layout, developed budget & timelines, and oversaw construction of executive

office suites; successful in increasing revenue/ sq. ft. by 15% compared to local

competition

Strategic Investment Restructured combined budgets of all 3 entities to reduce overhead costs by 5% while

providing resources for 3 year growth plan

Director May 2004 January 2007

IPC International Corporation Bannockburn, IL

Private security services provider, founded in 1978, servicing more than 450 locations throughout the US, UK, and

Puerto Rico, 6,500 employees

Managed budget and operations for 8 locations in TX and TN. Responsible for recruitment, training and

development of employees, compliance management, client relationship management, and business development.

Operational Managed the transition of a 375,000 sq. ft. retail center from 5 years of failed

Improvements

operations to achieve a 70% reduction in incidents and 15% consumer traffic increase.

External Relationships Developed cooperative partnerships with city and county law enforcement,

development officials, and community groups to facilitate development, coordinate

mutually beneficial events, and overcome logistical and safety challenges

Action Plans/ Timescales Maintained incident free environment and 100% operational safety throughout the

simultaneous development, construction, phased grand openings, and related events for

a new 680,000 sq. ft., 51 unit retail development

Personnel Development Facilitated employee recruitment, retention, and training programs; successful in

& Retention

reducing turnover by 40%, creating sustained performance improvements, and

developing a pool of promotable employees who went on to assume leadership roles

throughout TX

Vice President – Sales January 2003 May 2004

Cooks Office Products Watertown, SD

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Dealership for Ricoh and Sharp office systems, office furniture, and supplies; servicing Easter SD and Western

MN

Responsible for the development and performance of Marketing, Insides Sales/ Customer Service, Outside Sales,

and Service departments and coordinated with IT, Financial, and Purchasing departments to achieve company

growth, sales, and revenue goals.

Organizational Transitioned underperforming inside and outside sales departments and service

Turnaround

department to achieve 30% increase in sales and 15% increase in net profitability

within 60 days, ultimately positioning the company for profitable sale and facilitating

the owner’s retirement

Departmental Restructured processes of Service, Customer Service, Sales, and IT to create seamless

Coordination

dialog between departments and create a collaborative team approach to long term

customer relationship management

Training and Developed all sales training and continuing education programs, resulting in increases

Development

in sales of connected devices, color print/ copy devices, and a 5% increase in

profitability on systems sales

Additional Experience

Sales Manager Lanier Worldwide White Plains, NY November 1999 December 2002

Regional Distribution Manager Allied Beverage, LLC Union, NJ January 1994 November 1999

Acknowledgements & Awards

January 2008 KVUE News Austin, TX Lanier Worldwide

Provided expert analysis on retail security FY 2000 Doubled color solution sales volume

operations June 2000 Record Breaker commercial accounts

October 2005 IPC International Corporation May 2000 Rhino Club 150% of sales quota

FY 1999 Customer Vision Hero

Team Service Award

Education, Licenses and Professional Training

2012 Introduction to Lean Six Sigma

MIT/ Lean Academy (Online Seminar)

2010 Watch/ Guard/ Patrol Agency License/ Qualified Manager

NY Dept. of State Division of Licensing Services

2007 Class B Guard Company License, Owner/ Qualified Manager

TX DPS Private Security Board

2004 Management Certification, Crisis Management and Counterterrorism Training, CPTED

Training, IPC Certified Instructor (Adult Education Training), AHA CPR Certification

IPC International Corporation

2000 Color Solutions Training. SPIN Selling, Miller Heiman Solution Selling, Enterprise

Solutions Training

Lanier Worldwide

2000 Sales and Sales Management Training

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Tom Hopkins International

1996 Associate Psychology

Middlesex County College, Edison, NJ

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