Sales Project Manager
Resume:
Yucaipa, CA *****
*********************@*****.***
Punarvasu Pillalamarri
Objective To obtain a position in the Information Technology field working with Geographic Information
Systems as an Account Executive.
Experience PCI Geomatics (April 2010 – Present)
Redlands,CA
Business Development Manager – SAAS/Cloud Solutions B2b
Worked with Executive management and CEO to form strategic partner alliances
Defined business vision, goal, marketing and sales strategy
Managed and defined Go to Market Strategy for COTS software transitioning to SAAS
Managed PCI’s Business Partnership with B2B vendors with the goal of creating long term
relationship and sustainable revenue
Contributed to 30% of total company revenue
Identified and pursued sales channels and opportunities
Developed and grew services and solution accounts with Esri sales force
Established and recognized expert in location technologies through regular blogging, tweeting,
and participation in related industry forums and conferences.
Tracked and reported on sales pipeline using Salesforce.com
Channel sales management
Achieved annual sales target via funnel management processes
Communicated PCI SAAS solution’s value propositions to varying technical and non-technical
clients, from executive management to end-users.
Cloud Solutions Product Marketing Manager- SAAS/Cloud Solutions B2b
Defined product strategy and roadmap for ESRI Integration SAAS products
Managed development teams with daily SCRUM
For products: identified target customers, revenue opportunities, development
costs and time constraints.
Assembled research into a Market Requirements Document (MRD).
Prepared and delivered product requirements document (PRDs) indicating
specific features that are proposed for the product
Ran beta and test market programs as required
Analyzed and determine market impact of competitive products
Monitored the activity of competitors in order to maintain competitive
advantages and market intelligence in the identified core benefit areas.
Analyzed the needs of the customer base and identify new product
opportunities based on market demand and company direction.
Managed Technology Roadmap that laid out the functionality that will be
added over time.
Identified opportunities to enhance revenue/functionality by leveraging 3rd party
products to meet product definition objectives.
Worked with senior management and utilized resources within the
marketing department to develop a technology marketing plan, including
product positioning; pricing strategies, advertising and promotion strategies.
Ensured that suitable collateral is developed to support branding and sales of
the product line.
Served as a product expert, in support of sales
Periodically reviewed all written / web content, to ensure accuracy, clarity, and
respecting of corporate guidelines and confidentiality requirements.
Acted as a spokesperson for the product to various audiences including user groups, trade shows,
press, consultants and industry influencers.
Identified product migration paths as the market matures and manage support
and other issues surrounding obsolete products being retired.
Sales and Solution Engineer- SAAS/Cloud Solutions B2b
Developed Proof to concept applications from python and integrated within ArcGIS 10,
Google Map API and Amazon Cloud technologies
Created and refined Geospatial product demos using ArcGIS and Google Map API to be shown to
customers and trade shows
Attended industry trade shows like ESRI User Conference, hosted workshops, engaged with
trade show attendees on PCI Geomatics’s products, and hosted user group meetings
Networked with ESRI Sales and Marketing management to develop campaign strategies and
literature to successfully help sales personnel achieve their Geospatial sales goals
Coordinated PCI development team with ESRI development team to resolve and exchange
technical issues in regards to applications that are being developed for ArcGIS 10
Provided support and guidance on design and workflows for software releases to integrate
smoothly in ArcGIS Geoprocessing framework
Attended ESRI business partner meetings with senior management to ensure that PCI
Geomatics’s development team is fulfilling technical requirements of the partnership
Coordinated and hosted webinars on PCI Geomatics’s products to government, military, and
commercial sectors
Collaborated with Sales and Account Management to identify and create winning sales strategies
and new product opportunities.
Created and managed campaigns, reports, and leads using Salesforce
Partnered with Sales to develop requirements documents, presentations, proposals, and ROI
models, and coordinate with a team of support specialists, consultants, or project managers to
execute sales objectives or to ensure that all pre-sales customer requirements are documented and
transitioned.
Infowhere Inc (August 2011 – December 2013)
Redlands,CA
Managing Partner
Developed GIS application solutions based on Esri and Google Map software (e.g. ArcGIS Server,
ArcSDE, Google Map API) for InfoWhere’s WherePoint product
Lead GIS projects selecting the right mix of GIS and database software for the project, with
responsibilities for cost, schedule, performance and risk management
Key member of the InfoWhere technical team contributing to the development of intellectual
property and working with software developers
Focused on projects with integrating GIS technologies with, gps, wireless, mobile solutions,
software, internet protocols and web architecture, with a detailed understanding of hardware and
software concepts.
Provided software demonstrations for customers and in trade shows
Primary point of contact for maintaining a close corporate relationship with Esri, and managing
Infowhere’s Esri Partner Network (EPN) business plan.
Developed campaign and marketing strategies to generate revenue for company
Provided solutions and managed projects worth $2 million annually
Spatial Social (January 2009 – January 2012)
Founding Partner
Managed development team to successful generate Location Based Service IOS applications
using Google Map API for Iphone
Managed marketing team to determine market penetration and implementation of product
marketing programs utilizing social media and traditional media via geo-advertising
Developed branding, messaging, and strategic vision of products
Compiled and analyzed SWOT and PRD
Created and managed sales strategies for revenue generation. First 3 months of app release,
generated 5,000 downloads
Maintained and created backend revenue stream with in app purchases
Worked closely with Product Managers and Engineering by providing feedback from information
gathered during pre-sales projects.
Western Riverside Council of Governments ( December 2006 – April 2010)
Riverside,CA
Senior GIS Analyst
Maintained and updated spatial layers for transportation and environmental planning
Performed data modeling and integration with spatial data
Assisted in the coordination of data collection using GIS and related soft wares
Utilized ArcGIS suite to perform GIS analysis, design and prepare maps
Developed and worked with GIS tools, models, and custom GIS planning tools
Prepared Technical documentation and procedures of database programs
Assisted Program Managers in the administrative aspects of technical assistance programs for
managing and reporting on the transportation fees programs
Administered, created, and maintained Agency’s SQL Server RDBMS
Administered and modified Agency’s Web applications
Assisted IT Administrator in software/hardware administration, support, and tuning
Managed GIS projects and assisted in setting tasks and deadlines for $500 Million Dollar
Transportation Program
Performed business development activities by way of grant development
Southern California Association of Governments (July 2006 – December 2006) Los
Angeles, CA
Senior GIS Specialist
Developed and implemented GIS-based planning applications
Provided support to mapping productions
Installed and updated GIS soft wares including ArcGIS,TranCAD,ErMapper,and Google Earth
Develop and implemented improvements for internet mapping applications for ArcIMS
Conducted GIS-based analysis such as Trend Analysis, Spatial Forecasting and Population
mapping
Supported Web staff on GIS-related applications
Researched emerging technologies to determine their applicability to agency need
Assisted management in developing and coordinating implementation plan
Identified and reported on project performance indicators
Forma Design Inc. (March 2006 – May 2006)
Irvine, CA
Senior GIS Analyst
Worked as a project manager to create and maintain Real Estate Development and Land
Use Maps
Assisted senior management with using GIS maps to make business decisions
Created and maintained technical GIS documentation for the entire department
Managed a team of 5 employees to work with various clients on GIS projects
Marketed and identified sales prospects for GIS tasks and software
Assisted in preparing Specific and Land use Development Plans
Environmental Systems Research Institute (June 2001 – March 2006)
Redlands, CA
Software Support Analyst
Provided technical support to government and private sector clients on a variety of GIS issues
including: Spatial Analysis, 3D Analysis, Metadata, ArcInfo Desktop, ArcSDE, ER Mapper, Raster
analysis, Data Conversion, Data Interoperability Extension and CAD
Designed and supported RDBMS for ArcSDE using Oracle,SQL Server, Informix, Db2, and IBM
Maximo
Identified, researched, and resolved new GIS issues, and produced technical documentation
including: Technical Help Documents, Bug Reports, and White Papers
Presented on a variety of GIS topics at the ESRI International User Conference
Camden City Hall (May 2000 – May 2001)
Camden, NJ
GIS Internship
Performed network and spatial analysis for Camden’s GIS
Digitized city parcels and blocks utilizing Tablet Pro digitizers and CAD software
Performed troubleshooting for Camden’s GIS and Oracle databases
Education Rowan University ( August 1995 – May 2001) Glassboro,
NJ
Bachelor of Arts in Geography with emphasis in Geographic Information Systems
Minor in Chemistry
Minor in Environmental Studies
Minor in Asian Studies
Computer ESRI ArcGIS Desktop Analysis, ESRI managing and creating geodatabases, ESRI Introduction
Certifications to ArcSDE, ESRI Managing ArcSDE environments, Working with Spatial Analyst/Raster Data,
Working with 3D Analyst, ESRI Data Interoperability Extension, Geoprocessing in ArcGIS
Technical Skills Proficient in the following software applications: Microsoft Office suite, Microstation, Adobe
Photoshop, Adobe Illustrator, Macromedia Dreamweaver, Idrisi, ArcGIS Desktop, ArcGIS Server,
ArcSDE, ArcView 3.2, ArcInfo Workstation, SOAP, REST, Java, HTML, Visio, Salesforce, SAP,
EAM, IBM Maximo, AutoCad 2000, Amazon Web Services, Microsoft Azure, Google Cloud, Google
Map API, SQL Server and Oracle databases
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