Marketing Social Media
Resume:
Shaina Huntsberry
Houston, TX, 77081
accbh3@r.postjobfree.com
Education
Louisiana State University (Baton Rouge, LA) May 2012
Bachelor of Arts Mass Communication: Advertising
Minor: Business Administration
Experience
Advertising/Marketing
Social Media Strategist & Copywriter, Retna Media Inc. 08/2011 - Present
o Create engaging social media content and campaigns for client Facebook, Twitter & Instagram accounts
Manage social media accounts and client websites using CMS (WordPress, Joomla! and HootSuite)
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Report and track social media efforts through Facebook Insights and HootSuite Analytics
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o Write and edit copy for websites, collateral, packaging, digital and print advertisements
o Assign tasks and update/contribute to projects through Basecamp
Freelance Digital Campaign Strategist, Zehnder Communications 01/2012 - 05/2012
o Created and pitched New Orleans tourism campaign of print, OOH, digital, and television advertisements
o Researched and analyzed national demographics for strategic campaign planning
o Designed an interactive mobile app to accompany campaign
Content Management Intern, Covalent Logic 12/2011 - 06/2012
o Managed, edited and built photo galleries for Hilton Hotels & Resorts Global Media Center account
o Researched and reported latest trends in social media and new technology
o Published written and visual media content using CMS (Cicero)
Public Relations Intern, Retna Media Inc. 06/2011 - 12/2011
o Initiated, pitched and executed social media campaign for Rawfully Organic Co-op
o Led social media efforts for Rawfully Organic and tracked social media campaign results daily
o Communicated with local media contacts to obtain paid and earned media coverage for clients
o Participated in meetings with clients and local media (Houston Chronicle, Houston Press, 002houston)
o Wrote and published local and national press releases through PRWeb
Marketing Coordinator Intern, LSU Prestige 01/2011 - 05/2011
o Wrote copy for print & OOH advertisements
o Designed campaign advertisements using Adobe Photoshop
o Researched & analyzed cost-efficient and effective ways to reach audience based on campaign objectives and budget
o Conducted field marketing research to incorporate into campaign planning
Other Professional
English Language Teacher & Au Pair, Madrid, Spain 09/2012 - 12/2012
o Taught English lessons to families and attended a Spanish language school
o Lived with a Spanish family to teach them English and was fully immersed into the Spanish culture
Photographer, The Daily Reveille, Baton Rouge, LA 08/2009 - 05/2011
o Authored captions for photographs using AP Style standards
o Collaborated with newspaper writers to discuss how the news story should be visually portrayed
o Edited photographs (sports, news, entertainment) in Photoshop for digital & print publication
Skills
o Adobe Bridge, InDesign, Photoshop, Illustrator & Photoshop Elements
o CMS (WordPress, Joomla!, Cicero, HootSuite)
o Google AdWords and SEO (Keyword Tool and meta tags & descriptions)
o Microsoft Office Suite
o Advanced proficiency in Spanish
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