David A. Goren
Marietta, GA 30062
****@**********.***
SUMMARY OF QUALIFICATIONS
Accomplished, creative, and highly motivated sales executive who is adept at prospecting, educating, selling, and
building trusted and long-term relationships with leading retailers and distributors in the consumer and medical products
environment. Recognized for achievements in the following areas:
• Delivering persuasive sales presentations
• Keen interpersonal, strategic planning, forecasting, problem solving, computer and communication skills
• Decisively analyze and assess sales performance to determine and enhance competitive positioning and
profitability
• Budgeting and planning; project management
• Branded and private label program management
PROFESSIONAL EXPERIENCE
CONCEPT TO CONSUMER, TEMPE, AZ 2013-Present
Distributor of antimicrobial cleaning and OTC products.
Vice President, Business Development – Atlanta, GA
• Founding partner of company developed in 2013 to be the exclusive distributor for two new antimicrobial
cleaning products sold into consumer, wholesaler, business-to-business and medical channels. Responsible for
all sales functions, including prospecting and hiring. Developing new program with Target for roll-out in Q2 of
2014, as well as new programs with Walgreens, Staples, Cardinal Health, and other companies.
BRIGGS HEALTHCARE, WAUKEGAN, IL 2010-2012
Distributor of medical and home health products to retail and distributor facilities
Senior National Sales Manager – Atlanta, GA
Responsible for the sale of Briggs branded and private label products to major retail and distributor accounts, including
CVS, Kroger, The Home Depot, Lowe’s, Amazon.com, and Owens and Minor
• Grew sales in both 2010 and 2011, and the top producer in the company in 2011, with 47% growth
• Managed private label thermometer program at Kroger, adding two new skus in 12 months and increasing
overall sales over 35%.
• Doubled sales at Amazon.com from $3.6 MM in 2010 to $7.2MM in 2011
• Used prior relationships to develop new business at The Home Depot, Lowe’s, and Staples
• Adept at helping to bring exposure to the Briggs product line to retailers across diverse channels,
including CVS, AutoZone, Toys R Us, and others, which are expected to add Briggs as a new vendor in 2012
STAEDTLER-MARS, INC., MISSISSAUGA, ONTARIO 2009-2010
Manufacturer of drafting tools and writing instruments
National Account Manager, Office Superstores – Atlanta, GA
Managed the Staples and Office Depot business, the two largest U.S. accounts
RAND MCNALLY AND COMPANY, SKOKIE, IL 2000-2009
U.S. leader in the manufacturer and distribution of printed maps and geography products.
Director, Consumer Sales – Atlanta, GA (2007-2009)
Managed National Account Managers in the sale of Rand McNally products, while maintaining direct selling responsibility
at major retail accounts, including Target, Office Depot, Staples, Office Max, CVS, Walgreen’s, Rite Aid, The Home Depot,
and Lowe’s
• Established new scan-based program at The Home Depot in 2009, resulting in the addition of over 1,000
new doors, improved merchandising, and a new three-year exclusive contract.
• Obtained first-ever back-to-school end cap program at Target, for the 2009 season, in spite of a declining
category
National Account Manager, Consumer Sales – Atlanta, GA (2000-2007)
Maintained high-level relationships with national account partners, as well as prospected and closed new programs with
top retail chains
• Personally prospected and opened new business at Lowe’s, FedEx Office, Kroger, Safeway, and several
others.
• Implemented new business model at Office Depot, resulting in the elimination of eleven competitors, an
exclusive program agreement, new merchandising scheme, and a double-digit increase in sales during a period
of declining category sales.
• Resourcefully created and distributed customer newsletters to fortify engagement, response, and
satisfaction.
• Designed and implemented travel section for the rollout of the FedEx Kinko’s new front end retail program
OUTER CIRCLE PRODUCTS, CHICAGO, IL 1998-2000
Seller of branded coolers and lunch kits to national retail chains
National Account Manager – Atlanta, GA
WYETH CONSUMER HEALTHCARE, MADISON, NJ 1985-1998
World-wide leader in the manufacture of pharmaceutical and over-the-counter healthcare products
Broker / Market Manager – Atlanta, GA (1988-1998)
Associate Brand Manager – Wayne, NJ (1986-1988)
Territory Manager – Jacksonville, FL (1985-1986)
• Managed account sales of nationally-ranked consumer products over 15-year period
• Twice winner of Gold-Cup award for most outstanding sales associate in company
• Managed brokers for key grocery and drug accounts
• Managed $100MM Centrum branded vitamins while in brand manager position
EDUCATION
BBA Degree in Marketing, The University of Georgia