Steven C. Santospago
Ashland, MA 01721
Phone: 508-***-****
Email: ********************@*****.***
PROFESSIONAL EXPERIENCE
KAR/Adesa Auto Auctions Inc. Ecommerce Marketing Dept.
May 2013- Present
Framingham, MA
As part of the Ecommerce Team I am responsible for expanding brand
exposure, developing new client relationships and the effectively re-
marketing automobiles and Auction Services via the internet cloud and
corporate web site. In addition, I am responsible for the digital photo
imaging of all vehicles posted for sale within the "Live Block" format.
By utilizing my experience in consumer marketing, customer management,
relationship building, telesales, innovative prospecting strategies and
customer service I gain opportunities and close sales at a 40% rate. I
have effectively initiated social media development and social media
"listening" projects which increased my personal volume to achieve
forecasted goals. Having also increased client satisfaction index ratings
in my designated market by 15% since coming to the company I have proven
my relationship building and revenue generating skills. I am motivated by
a quota driven commission system and am accustomed to performing revenue
forecasting. High levels of client support and service have enabled me to
succeed where others have failed in this role.
Ardent Displays & Packaging, Inc. East Hartford, CT
May 2012 - April 2013
Staples Account Manager/Account Support and Merchandising Display
Development
Managed the flow of custom d cor and visual merchandising projects along
with the customer relationship regarding the entirety of transactions with
Staples, Inc. Lab facility in Framingham, MA. Proactively sought out
and developed relationships with each Category Manager and Merchandising
Staff member to make sure we were involved in each and every project
initiative. Implemented new project progress tracking system to better
manage the flow of needs and work flow through design and manufacturing.
Also, created and implemented a proactive phone, email and social media
based business development and contact strategy to initiate contact and to
create relationships with others within the account.
(Role was eliminated due to unanticipated loss of exclusive contract)
Madix, Inc. Terrell, TX (worked from local MA offices)
February 2010- March 2012
OEM Market Development Custom Merchandising Display Project Sales
The focus of this position was to create a successful branded image and
completely new revenue stream for Madix within the Custom POP and
Merchandising Display arena. To achieve that goal I created specific and
targeted telesales and email marketing campaigns designed to introduce
product offerings and engineering/design services to OEM Manufactures.
Created specific web tab for corporate web site. Created social media
presence on Face Book, Linked in and Twitter. By analyzing market needs,
trends and conditions to create a suite of saleable products and services.
These efforts resulted in 4.8 million dollars in new client revenues-(110%
of assigned goal) Newly built relationships included: Adidas, Nike, Reebok
USA, Conair Corp., Thule USA, Macy's, Olympia Sporting Goods, M. Roberts
Design, Inc. Chatsworth Inc., Dover Corporation, Zero Zone, JSI Store
Fixtures, QualServe Corp, 7 Design and Architects.
(Role was eliminated due to closure of locally supporting manufacturing
facility and restructuring per economic conditions)
General Display, Inc. Medway, MA
Sept 2008---January 2010
New Client Development Specialist--- Reporting to company President
Employed to establish new accounts and grow sales revenues from stagnate
accounts. Surpassed all set monetary goals by creating effective telesales
and email based prospecting campaigns directed at top level
corporate officers. Enabled the company to abandon existing prospecting
strategy which resulted in the dropping of two sales positions but, also
increased the amount of outbound reaches by 1200 per sequence, saving the
company $130,000 in payroll and supporting expense. Created $200,000 of
new client sales in first two months of employment and $310,000
after month 6 exceeding goal by $100,000 New Client relationships
included: Nike USA, Reebok, Adidas, McCormick Foods, Armstrong Flooring,
Nintendo Corp, Olympia Sporting Goods, Pez Candies. SuperValu, Kroger,
Publix Super markets.
(Left company for professional advancement)
Contracted employee Business Development Center Director-Pre owned buyer
December 2004- August 2008
Norwood Subaru Norwood, MA
Created a proactive web based sales process for Subaru Of New England
which enabled more effective use of a salesperson's time and opened up new
avenues for "E-commerce" opportunities. In addition, trained managers and
sales staff on "best-practice" techniques, and how to work specifically
with and support web based shoppers/consumers. These efforts
increased closing ratio percentages in each franchise and shortened the
average sales cycle from 36 days to 11. Also, appraisal of trades, and
procurement of pre-owned inventory via auctions and wholesale dealer
network. Presented finance options to clients and sold various warranty
and insurance products.
(Left at end of contract period)
C2C Systems, Inc. Cheshire, UK Westborough, MA Corporate Offices
December 2002-- November 2004
Partner VAR Sales Manager Eastern Seaboard
Member of a cross functional team with representatives from software
development, customer service, technical service, quality and logistics to
ensure the growth of the NY,NY centered partner base and strategically
targeted accounts. Specifically assigned the most difficult territory to
grow -NY,NY., New England and Eastern Seaboard. Studied market needs and
service requirements, adapted and implemented proper sales partner
strategies resulting in new reseller partnerships which represented
approximately 2 million in new license sales. Consistently worked above
quota.
(Left company when sold)
Retrofit Technologies, Inc. Milford, MA
January 1999- December 2002
Business Development Manager
Specifically hired to create new relationships, uncover & close new
business opportunities in targeted communities within New England.
Example of results: Proactive sales/business development efforts resulted
in the discovery of a need within the City of Boston, MA to convert the
existing computer network infrastructure from then Cisco connection hubs
to a next generation technology offered by Hewlett Packard (Switches). Not
only was a new technology sold but, we were able to introduce HP product
into the It for the very first time. Others proactively created sales were
the provision of over 30,000 licenses of Microsoft Dynamics RMS and
training to Wal-Mart Corporation. Sold "Outsourced" computer network
monitoring contracts to midsized corporate end users. New opportunities
were also found within the MA Department of Corrections, Lottery and
Higher Education Consortium.
(Left company for professional advancement)
Other experience:
Bella Motor Cars, Boston, MA European Engineering, Inc. Framingham, MA
September- 1988-Jaunuary 1999
Established and operated a sales and full service facilities specializing
in the refurbishment, reconditioning and sales of collectable quality
automobiles and maintenance of daily driver quality vehicles. Pre Owned
high-line vehicle sales consulting-Auto Max, Inc. Wagner BMW, Inc. Other
private ventures include marketing and sales training organizations as
well as a venture capital firm.
Education: Marian High School, Framingham, MA Florida Southern College,
Lakeland, FL Framingham State College
Interests: Coaching youth football, basketball and soccer programs. Off
road biking, hiking & water sports.