M FAHD JAVED
FULLERTON CA **832.
USA.
Mobile: +1-562-***-****, +966-*********
Email: **********@*****.***
LinkedIn: http://lnkd.in/fu-asE
KEY QUALIFICATIONS
- 7 years of professional IT consulting, business intelligence and solution deployment experience.
- 6 years of professional experience deploying SAS IMM Solutions including Marketing
Automation.
- Experienced in presenting and interacting with senior and executive management.
- Skilled in end-user training, requirement gathering, conducting workshops and demos.
- Proficient in design and implementation for Data Marts, ETLs and Dimensional and Analytical
Models.
- Well organized and dedicated with positive attitude.
- Able to adapt quickly to cross functional and cross cultural teams.
EXPERIENCE
[April 2013 – To Date]
SAS Institute (SAS)
I am currently working as a ‘Senior Consultant’ for SAS Middle East FZ LLC. The area
of responsibility covers business solution implementation with focus on SAS IMM suite of
products including SAS Marketing Automation, SAS Marketing Operations Management, SAS
Digital Marketing, SAS Real time Decision Manager, data integration, reporting and business
intelligence. Over all solution design including development of customized modules and
integration with channels and provisioning systems is key focal point. One of the key attributes of
the position is to interact with the business users including senior executives, understand their
needs and to bridge the gap between IT and Business. Managing several clients and successfully
delivering project artefacts within stipulated timelines is at the very core of this position.
Key responsibilities:
- Understanding current business processes and recommending best practices.
- Interacting and presenting to senior management including C level executives.
- Designing and integrating SAS IMM solution to ensure scalability and completeness.
- Supporting the sales team with RFPs and proof of concepts.
- Cross industry implementations that include Wireless, Fixed line and Satellite broadcasting.
[April 2011 – March 2013]
Canal Digital AS
I have worked as a ‘SAS Campaign Manager’ at Canal Digital AS Norway.
Responsibilities in this role required implementation, administration, maintenance, support and
enhancement of the SAS Marketing Automation and Analytics environment across different
OPCOS (Norway, Sweden, Denmark and Finland) of the organization. Interacting, understanding
and gathering requirements from business users was a major part of the role. This includes on site
interactions with users in the Nordic region, user acceptance tests, handover sessions and end user
trainings. The solution in place has followed several end to end project cycles. Taking ownership
of solutions and helping business user attain maximum benefit while at the same time acting as a
bridge between IT and business was a major responsibility of the position.
In addition I also supported a Campaign management and Analytics focus group with the
intention of sharing best practices across the OPCOS.
Key responsibilities:
- Leading the SAS Marketing Automation implementation and operations team across OPCOS.
- Interacting and presenting to senior management including C level executives.
- Coordination operations with various departments in the organization.
- Focus on the satellite broadcast industry.
[April 2008 – March 2011]
SAS Institute (SAS)
I have worked as a ‘Professional Services Consultant’ for SAS Institute (Pvt) Ltd
Pakistan Branch office. The work primarily lay in the domain of the business solution
implementation of SAS Marketing Automation suite. The focus was on customer segmentation
and profiling, campaign management, digital marketing, data integration and business intelligence
including development of customized modules and supporting day to day operations . One of the
key attributes of the position was to interact with the business users and understand the needs and
to bridge the gap between IT and Business. Managing several clients and successfully delivering
project within timelines was at the very core of this position.
This also included supporting different sales initiatives by conducting presentations,
demos and proof of concepts for various SAS products including from Marketing Automation,
Segmentation and Social Network Analysis (SNA).
Key responsibilities:
- Business user interaction and requirements gathering.
- Deployment of SAS Marketing Automation solution including end user training.
- Presenting demos to executives and supporting the sales team with RFPs and proof of concepts.
- Cross industry experience including Telecoms, Banks and Manufacturing.
[March 2007–April 2008]
Digital Processing Systems Inc (DPS)
I have worked as a ‘Software Developer’ and ‘Project Coordinator’ at Digital Processing
Systems Inc (DPS). Responsibilities included development of various modules of the
organizations ERP product. Coordination activities included interacting and communicating with
the clients and internal teams, scheduling project related tasks with detailed work break down
structure and generating reports on the different activities. In addition to the above I had been
working on enhancing the current products by augmenting them with RFID and Image processing
modules.
Key responsibilities:
- Interacting with various clients for requirements and project delivery.
- Managing various development teams for the project.
[May 2006 – March 2007]
National Database and Registration Authority
I have worked as a ‘Software Developer’ at NADRA Pakistan. Major responsibility was
to gather internal user requirements to design and developed an “Automated Complaint
Management System” for NADRA’s NICOP Department. The system kept track of the
complaints logged in the system and carried automatic update of status of different fields based on
various data source and business rules.
Key responsibilities:
- Designing and implementing the end to end solution.
- Coordinating with business users for requirements and project hand over and training.
EDUCATION
[August 2002–April 2006]
Bachelors of Computer Software Engineering (BCSE)
Majors: AI, Image Processing, Software Design.
Foundation University Islamabad
AREAS OF INTEREST
Pattern Discovery, Data Analytics, Machine Automation, Business Intelligence.
Exploring new technologies relating to the use of software systems to solve real world
problems.
REFERENCES
Available on request