Marketing Sales

CAREER SUMMARY

. Development integrated marketing communication campaigns

. Partnering with sales teams to achieve revenue goals

. Advertising and marketing agency account management

. Direct marketing, SEM, e-commerce and display advertising data analysis

. Strong written and verbal communication, strategic planning, event and

project management skills

EXPERIENCE

HBO - Home Box Office, Inc., New York, NY July 2013 -

Current

Domestic Network Distribution Marketing Associate

. Work in partnership with HBO affiliate sales teams to meet annual

subscription goals

. Ensure HBO brand messaging is consistent in all affiliate produced

marketing materials

. Help to promote additional HBO products such as HBO GO, HBO On Demand and

HBO HD when applicable

. Conduct HBO, Cinemax and HBO Go affiliate presentations to socialize

available marketing opportunities

. Manage development and delivery of direct marketing materials to

affiliates; e.g. direct mail, ad slicks, cross channel, bill inserts,

banner ads and HTML

. Manage relationship with online, media and print teams to develop

affiliate marketing campaign materials

. Help to streamline and complete the redesign and implementation of HBO's

2014 b2b hospitality bulk sales marketing materials

. Work with internal design and production team to develop hospitality

trade publication advertisement insertions

. Manage the hospitality trade advertisement/media insertion calendar

. Manage relationship with HBO advertising and media planning agencies

. Coordinate with the HBO point of sale team to develop call center

materials

. Review and proof all point of sale incentive materials and notifications

. Work in partnership with HBO legal group on the release of affiliate

marketing materials

. Acts as liaison/traffic manager between internal direct marketing team

and sales team in the development of marketing materials

. Works with HBO sales team to develop campaign messaging to drive

affiliate acquisitions and upgrades

. Communicate directly with HBO cable affiliates to assist with meeting

campaign and overall sales goals

. Work in partnership with the HBO b2b team on trade conferences and to

develop hotel business marketing strategy

. Participate on DND group bulk task force to provide business solutions

for HBO challenges in the business to business bulk market

. Partner with account sales teams on affiliate call center incentive

events

. Manage relationship between Talent Relations Department and account sales

teams to secure HBO talent at sales incentive events

RCN - Cable Telecommunications, Washington, D.C. July 2009 -

July 2013

Senior Marketing Coordinator/Marketing Manager

. Worked with marketing director to develop and implement the D.C. market

marketing strategy

. Coordinated creative messaging for all internet, radio, direct mail and

print efforts

. Worked directly with RCN's agency of record on local campaign creative

development and implementation

. Leveraged relationships with ESPN, Logo and Univision networks producing

co-branded event marketing campaigns

. Responsible for brand consistency, recognition and penetration throughout

market

. Helped to develop customer communication for the D.C. Metro annual

million dollar revenue project

. Directed corporate and customer communication during 8,000 customer

digital phone conversion and acquisition of a 2,000 single family

residential community

. Managed customer communications, such as: channel launches, regulatory

notifications and rate increases

. Managed the direct mail process including, concept, deployment, and

results analysis to improve response rates, call center close rates and

costs per acquisition

. Worked with e-commerce team to increased eCommerce sales by 20 percent

through search engine optimization, search engine marketing, online

advertising and social media

. Managed sponsorships with Georgetown, George Washington, American

Universities and RCN spokesperson, Redskin Hall of Famer, Darrell Green

. Managed the D.C. Market launch of the RCN/TiVo partnership

. Managed RCN's local cross-channel advertising space

. Project managed marketing communications during the service launch of the

market's largest client, Georgetown University

The National Center for Missing & Exploited Children (NCMEC), Washington,

D.C. January 2008 - July 2009

Marketing Coordinator

. Instituted the initial marketing strategy for an external affairs

division of NCMEC-NetSmartz Workshop

. Conducted competitive analysis assessing the barriers of entry into the

growing Internet safety market

. Facilitated NetSmartz partnership with Sprint Nextel, including return on

investment and marketing metric's analysis

. Initiated development of NetSmartz Workshop promotional materials

securing corporate partnerships for NCMEC

. Created new online marketing survey to track effectiveness of outreach

presentations

. Organized NetSmartz Advisory board and quarterly town hall meetings of

national education and safety leaders

. Created social media marketing strategy, including Twitter and Facebook

for NSTeens.org

. Developed and implement Internet safety awareness campaign for NetSmartz

Workshop

. Created first fully integrated marketing campaign, the NetSmartz Back 2

School initiative consisting of online advertising, e-mail and event

marketing

. Co-branded marketing events at Fair Oaks Mall through partner relations

with Cox Communications and the City of Fairfax

. Responsible for target audience analysis to determine usage habits and

Internet safety trends among youth

Campbell - Ewald Advertising/IMC Agency, Detroit, MI May 2007 - August

2007

Executive Internship Program

. Worked as an Assistant Account Executive for Chevrolet sports and

entertainment and multicultural marketing teams

. Developed innovative marketing strategies targeting Generation Y for,

Campbell - Ewald client, Kaiser Permanente

. Developed integrated marketing presentations for Essence Music Festival,

Chevy Rock & Roll 400, National HBCU tour and summer Olympics for

Campbell - Ewald client, Chevrolet

. Conducted Generation Y market analysis for Alltel Wireless in to use in

the development of new campaign strategies

Chicago Festival Association, Chicago, IL

Marketing Intern/Production Assistant

September 2006-December 2006

. Worked with the Chicago Festival Association to produce McDonald's

Thanksgiving Parade for the city of Chicago

. Helped develop Chicago Sun-Times newspaper Parade Special Section

. Managed communication with parade sponsors

. Collected advertisements, stories, logos, for proper placement in Chicago

Sun-Times McDonald's Thanksgiving Parade Special Section

. Sent PSA's to major radio stations for Parade Coverage

. Responsible for the development and maintenance of the CFA sponsorship

matrix

. Coordinated nationwide television syndication information and

transmission to major US networks for broadcasting on Thanksgiving day

. Participated in parade logistics meetings with ABC 7 and McDonald's

corporate public relations agency of record

. Conducted post mortem document for parade and parade sponsored activities

. Maintained and developed relationships with Parade Sponsors

. Developed potential marketing communications opportunities for the

Chicago Festival Association

Hyde Leadership Public Charter School, Washington, DC

Administrative to Director

January 2004-August 2005

. Developed enrollment marketing materials to promote school activities and

encourage enrollment

. Coordinated special projects for annual events, orientations, meetings,

graduation, etc.

. Maintained effective communication between senior administration, faculty

and staff

. Developed and managed all communication with parents and school

community.

EDUCATION

Roosevelt University, Chicago, IL December 2007

Master of Science-Integrated Marketing Communications

Howard University, Washington, DC May 2003

Bachelor of Business Administration - Marketing

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