Sales Customer Service

Wayne Hancock

Operations and Sales CPG / Retail

*********@*****.***

Summary

Implemented marketing strategies which resulted in 20% growth of customer base. Greeted customers and

ascertained customers' needs. Placed special orders and called other stores to find desired items. Recommended

merchandise based on customer needs. Computed sales prices, total purchases and processed

payments.Partnered successfully with department managers to produce positive outcome.Trained, coached and

mentored staff to ensure smooth adoption of new store opening.Increased customer count daily by 100

plus,increased average transaction size daily by $4.21.

# Manage the West Virginia, Eastern Kentucky and Eastern Ohio territory, developed new business in these

areas and worked with independent supermarket retailers to help them grow sales, remain profitable and

competitive.

# Developed marketing strategies and merchandising for retailers in ad groups.

# Retail training manager, conducted seminars for retailers in supermarket operations.

# Produced leads with new customers, was able to gain six new accounts in excess of eight million dollars in the

last six months.Earned positive verbal/written feedback from retailers regarding classroom instruction and

student learning success.

# Communicated regularly with territory, regional and strategic managers for daily support and strategic

planning for accounts.

# Developed promotional programs to optimize revenue levels.

# Manage all sales, marketing and merchandising activities for a nine-store group producing $50 million in

sales

Skills:

# 25 plus years experience in various wholesale and retail grocery applications.

# Strong sales, marketing and merchandising expertise.

# Strong dedication to customer service.

# Excellent work ethic and ability to grow sales and profits.

# Ability to comprehend and understand financial operations for store.

# Commitment to working with and understanding people.

# Proficient in Microsoft Office Skills.

# Operational excellence in all departments.

#

Experience

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Field Technician at Heath Consultants

August 2012 - January 2014 (1 year 6 months)

Field Technician at Heath US .

Operations Manager at Market on Broadway

February 2010 - June 2012 (2 years 5 months)

Implemented marketing strategies which resulted in 20% growth of customer base. Greeted customers and

ascertained customers' needs. Placed special orders and called other stores to find desired items.

Recommended merchandise based on customer needs. Computed sales prices, total purchases and processed

payments.Partnered successfully with department managers to produce positive outcome.Trained, coached

and mentored staff to ensure smooth adoption of new store opening.Increased customer count daily by 100

plus,increased average transaction size daily by $4.21.

Retail Operations Consultant at Laurel Grocery Company

July 2004 - March 2010 (5 years 9 months)

# Manage the West Virginia, Eastern Kentucky and Eastern Ohio territory, developed new business in these

areas and worked with independent supermarket retailers to help them grow sales, remain profitable and

competitive.

# Produced leads with new customers, was able to gain six new accounts in excess of eight million dollars in

the last six months.Earned positive verbal/written feedback from retailers regarding classroom instruction and

student learning success.

# Developed promotional programs to optimize revenue levels.

Skills:

# 25 plus years experience in various wholesale and retail grocery applications.

# Strong sales, marketing and merchandising expertise.

# Strong dedication to customer service.

# Excellent work ethic and ability to grow sales and profits.

# Opened 3 new supermarkets in the last 4 years, from ground up to major remodels.

# Ability to comprehend and understand financial operations for store.

# Commitment to working with and understanding people

• Expense control – Payroll – supply costs – inventory management – cash flow management – facilities

management – cost of goods – Human Resource Management –Advertising costs – shrink control

• Worked with in each department – Produce – Meat – Deli/Bakery – Grocery/Frozen/Dairy

• Implemented Home Meal Replacement program

• This group of store had yearly sales volume at retail of 50 million.

• Had weekly Store Manager Meetings to review sales, gross profits promotional planning and sales building

ideas.

• Prepared action plans for troubled departments, after reviewing department sales – buying process – scale

files – known loss report – front end accuracy

• Work to have efficient item assortment in all store –category management through the use of plan-o-grams

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and specific item movement = to increase turns and increase cash flow.

• Initiated online training program through IGA

• Crisis management skills with store having sales and profitabity issues

Director of Sales at Federated Group

June 1992 - December 1999 (7 years 7 months)

Directors of Sales, FMS America/Federated Group Chicago, IL

# Managed all Northeast and New England region sales/merchandising activities accounting for $220 million

in annual revenues.

# Supervised a product label redesign encompassing concept development and final execution that

significantly increased speed to shelf time.

# Recognized as the employee of the year in 1999 for exceeding all sales and team related management

objectives.

# Supported Chief Operating Officer with daily operational functions.

# Created boardroom and retailer multimedia presentations.

# Partnered with CFO to create and revise annual budget for Program services.

# Communicated with customers, employees and other individuals to answer questions and explain

information.

# Developed and executed marketing programs and general business solutions resulting in increased company

exposure, customer traffic, and sales.

# Worked closely with all product development departments to create and maintain marketing materials for

sales presentations and client meetings.

# Worked closely with company executives to identify new business opportunities and routinely participated

in the sales process.

# Created and executed marketing/PR campaigns, including new product introductions and existing product

development.

# Store brand expertise.

1 recommendation available upon request

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Projects

Retail Training & Development

July 2004 to March 2010

Members:Wayne Hancock

New Store Opening

July 2007 to January 2010

Members:Wayne Hancock

Skills & Expertise

Merchandising

Marketing Strategy

Supermarkets

Grocery

Profitability

Fresh

Meat

Produce

POS

Advertising

Administration

Operations Management

Organizational Structure

Community

Natural Gas

Microsoft Office

Project Management

Team Building

Cross-functional Team Leadership

Pipeline Management

Fire Safety

line locating

Motivation

Gas

Logistics Management

Small Business

Oil/Gas

Strategic Planning

Vendor Management

P&L Management

Profit

Inventory Management

Retail

Management

Pricing

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Sales Operations

Sales

Budgets

New Business Development

Strategy

Customer Service

Product Development

P&L

Leadership

Marketing

Customer Satisfaction

Team Leadership

Logistics

Purchasing

Education

Robert Morris University

Bachelor of Science (BS), Marketing, 2005 - 2009

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Wayne Hancock

Operations and Sales CPG / Retail

*********@*****.***

1 person has recommended Wayne

"I had the privilege to work with Wayne in his role a Director of Sales for Federated Group. He is a goal

oriented individual who is focused on producing results. He has demonstrated his ability to deal with

ambiguity and uncertainty and yet deliver great results while leading a team. I strongly recommend Wayne if

you are looking for a hard worker who can deliver results."

Steven Holdman, CPSM, C.P.M., Category Manager, SUPERVALU, managed Wayne at Federated

Group

Contact Wayne on LinkedIn

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Contact this candidate