ADDRESS
TH
CALGARY
ALBERTA T2R0N7
RAJESHWARI RAJIMWALE EMAIL
***********@*****.***
PHONE
OBJECTIVE
Internationally focused in the area of public relations/ marketing/ social media promotions/
COMPUTER
event management and journalism with 6 years of relevant experience and a Post
SKILLS
Baccalaureate Diploma in Communication and Journalism.
An expert strategy and process manager, passionate about leading people through change
MS Word
and driving a high performance culture while establishing accountable and committed team
MS Excel
environments.
MS Powerpoint
EDUCATION
Photoshop
Dreamweaver
Post Baccalaureate Diploma in Journalism August 2011 April 2012
(basic)
Thompson Rivers University, Kamloops, BC
InDesign
Photoshop
Studies focused on preparing for the field of Journalism in Canada. The intensive course
Audacity
had various aspects of Journalism like writing articles, editing, and interview skills and so
on. The course also helped develop writing skills with both journalistic and literary. Also Soundslides
trained for web development and online journalism.
Pinnacle
Masters in Communication and Journalism June 2003 May 2005
University of Pune, Pune, India SOCIAL MEDIA
Studies focused on preparing for the field of Journalism. The two year intensive course had Twitter
various aspects of Journalism like writing articles, editing, and interview skills and so on. Blog
The course also helped us work on in house newspaper, magazine production and
preparing our own news bulletin and radio program.
•
WORK EXPERIENCE
Public Relations, Marketing and Promotions Manager, Kamloops Daily News,
Glacier Media
September 2012 January 2014
Managing Promotions and Marketing for Kamloops Daily News
•
Outbound Public Relations. Draft and execute a quarterly plan of targeted initiatives
•
for key TV, print, and web outlets, including quick and short publicity hits and larger more
strategic public relations messaging. Target larger media outlets.
Marketing Communications. Lead or work with others to develop and write assorted
•
quality editorial content, or marketing messaging, to be used in a range of channels
including: press/media, website, email, social, etc. Capture high quality photos, when
needed, to provide rich graphic supplement to content.
Video Production. Manage pre production and creation of in house video content.
•
Produce video pieces.
Press Releases and Website Management. Draft, edit, pitch and publish press
•
releases.
Contribute to and Synergize with Social Media. Work alongside existing Social
•
Media & Content Manager to ensure that prioritized stories are distributed via all
appropriate channels.
Manage Associate and Budget – Manage and develop the skill set of existing Public
•
Relations & Communications Associate, who facilitates a busy schedule
of inbound press/media coverage. Manage the Public Relations Budget.
Manage events and media sponsors: A major responsibility as promotions manager
•
was to handle non profit community events and conduct contests for readers and
subscribers. Attended various events as representative of the Kamloops Daily News in
the community.
Some of the events handled:
Raise a Reader
Kamloops Daily News Boogie
Mayor’s Gala
Kamloops Film Festival
Investor’s Group Alzheimer’s Walk
Literacy Week
Volkswagen Turtle Race 2013
United Way
Kamloops Art Council
Business Excellence Awards: Kamloops Chamber of Commerce
Gur Singh Invitational Golf Tournament 2013
Co ordination with city councilors for various promotion activities through the
newspaper.
Managing Editor, Kamloops Daily News, Glacier Media (Insight, premier Indo
Canadian Publication) September 2012 January 2014
Kamloops
Part of the start up team
•
Managing writer’s and freelancers
•
Managing photo shoots and reporting on various beats for the newspaper.
•
Co ordinating all delegated tasks
•
Supervising and managing ad space for the newspaper
•
Department manager (Elizabeth Arden), Sears, Kamloops 2011 –
2012
Conducted inventory inspection, placing orders, sales and promotions events, cash
•
handling.
Maintain all Health and Safety practices to code.
•
Ensuring merchandising standards for presentation are maintained.
•
Handle guest complaints to ensure best customer service to all.
•
Interview candidates for employment, as well as, provide them with training and
•
welcome packages once recruited.
Vancouver Observer, May 2012 July 2012
Vancouver
Interviewing people in a wide range of circumstances
Writing copy for publication on a tight deadline
Building contacts and sources for use in future stories
Fact checking the information given to you by a source
Creating blog publications
Citadel Magazine (Fashion and lifestyle magazine) June 2005 August
Editor in chief of Citadel Magazine
2011
Editor in chief for the single largest fashion and lifestyle magazine in the city.
•
Responsibilities included working on various themes for the magazine, with
•
employed group of writers and freelance writers, brainstorming for ideas from
various field like crime, education, politics and so on.
Editing the articles and files sent in from various channels for the magazine.
•
Head of the largest fashion platform for models and actors. Organizing an yearly
•
event, Mr and Ms Pune, for upcoming models and actors. This profile involved
working with team for the show like working with the selection procedure, call for
auditions, working with the make up artists, finalizing designs with stylists and
designers and with the event management company for the final show.
Assess social media marketing strategies to determine rate of return. Identify and
•
tap into new channels to fuel revenue growth.
Ensure content placement in social media Web sites.
•
Plan, develop and execute events like fashion shows, award nights, fashion
•
launches, etc for various leading corporate.
Planning and executing the annual beauty pageant for the publication.
•
REFERENCES
Will be provided if required