Sales Manager

(( Qualifications Summary

Dynamic marketing professional equipped with over ten years of success

delivering high quality marketing campaigns, developing budgets,

spearheading project teams, and creating content for public relations

pieces, websites, executive/sales presentations, and industry specific

blogs. Impeccable execution of company events from concept to completion.

Proven success working in a start-up environment growing awareness by more

than 300%. Proficient contract negotiator with more than twelve years in

the high-tech field.

(( Professional Experience

2010-Present

WARP Mechanics ? San Francisco, CA

( Director of Marketing & Communications ( Secretary, Board of Directors

Developed and implemented annual marketing plans by translating general

business objectives into marketing strategies ensuring positive impact on

product sales and brand recognition/reputation. Created and executed go-to-

market strategy for several verticals. Coordinated with affiliates and

resale partners on designing, implementing, and managing prospecting and

client contact systems. Managed all activities related to conferences,

trade shows, and corporate events. Supervised and streamlined corporate

communication activities, public relations efforts, and external vendors

and consultants.

Career Highlights:

< Developed theme and visual content for multiple trade shows that

converted to $100k+ in sales

< Created social media presence including a Kickstarter campaign, company

blog, and videos resulting in $150k of private funding

< Improved lead generation by 500% through booth presentations, targeted

promotional items, educating sales representatives on proper customer

engagement, and executing effective social media contests

< Planned and administered the marketing budget coming in 12% under

budget for the last fiscal year

< Successfully secured several keynote speaker opportunities for the CTO

resulting in a highly publicized slidecast

1-800-Radiator & A/C ? Benicia, CA

2010-

2012

( Marketing Manager

Led branding and marketing efforts by designing marketing content for

customer campaigns through market research and historical sales

data/trends. Leveraged new technology in the development and implementation

of training materials. Ensured alignment of material/planning, personnel,

and secured sponsorships for conferences and conventions. Managed the

graphic design team and assumed accountability for the design and content

of "Promotions & News" section of company website:

https://content.1800radiator.com/

Career Highlights:

< Increased retail sales by 15% through improved social media

communications, website content, promotions, trade show booths, and PR

pieces

< Conceptualized and implemented "Franchise Faces"- monthly owner profile

piece highlighting sales success stories to generate competition among

sales teams and strengthen customer relationships

< Produced, directed, and edited training video suites for the entire

franchise (200+ locations) which saved 10+ hours weekly per manager and

over $100k across the network

(( Additional Experience

Pinole Community Television (PCTV) ? Pinole, CA (2001-2013) - Marketing

Consultant

Sephora ? San Francisco, CA (2008-2009) - Financial Analyst

Lawrence Berkeley National Laboratory ? Berkeley, CA (2001-2008) - Senior

Subcontract Analyst

(( Education

Bachelor of Science in Business Administration, Minor in Mass

Communication: 2003

California State University ? Hayward, CA

Contact this candidate