Manager Sales
Resume:
Carrie
Carruthers
Event
Marketing
Manager
San
Francisco
Bay
Area
•
Mobile:
•
E-
Mail:
*********@*********.***
Professional
Summary
Accomplished
Event
Marketing
Manager
with
over
15
years
experience
managing
the
strategic
planning
and
execution
of
global
events,
meetings
and
trade
shows
–
from
initial
concepts
to
final
event
metrics
–
for
Fortune
500
companies
in
both
agency
and
corporate
roles.
Managed
budgets
and
internal/external
project
teams
for
events/event
portfolios
of
$10
million
with
3,000+
attendees.
Extensive
exhibit
management
experience
includes
custom
booth
builds
of
$1.5
million
+
and
development
of
engaging
experiential
programs.
Skilled
communicator
able
to
lead
cross
function
teams
as
well
as
interface
with
executives
on
development
and
approval
of
event
strategy.
Passionate
brand
steward
consistently
producing
resonant
brand
experiences
without
exceeding
budget
parameters.
Program
Management
and
Execution
Event
Production
/
Exhibit
Management
CRM
/
Event
Metrics
Media
/
Video
Production
Professional
Experience
Abbott
Laboratories,
Diabetes
Division
–
Manager,
Events
&
Conventions
2008
-
2013
Responsible
for
the
strategic
planning,
development
and
execution
of
over
50
annual
cross-
division
conventions,
meetings
and
events.
Developed
and
presented
annual
event
plan
for
executive
buy-
in.
Led
annual
event
planning
with
cross-
functional
teams
to
develop
creative,
marketing
and
CRM
•
strategies
tailored
to
the
event
space,
consistently
generating
more
qualified
leads.
Collaborated
with
Abbott
corporate
to
implement
preferred
supplier
program
resulting
in
•
streamlined
operations
and
improved
overall
event
savings.
Developed
social
media
plan
with
required
regulatory
and
legal
review
before
posting.
•
Developed
booth
staff
training
program
that
addressed
the
selling
nuances
in
the
exhibit
•
environment,
resulting
in
longer,
more
qualitative
attendee
engagement.
Implemented
post-
conference
surveys
to
benchmark
key
objectives
year
after
year.
•
Amgen
–
Project
Manager,
Meetings
and
Trade
Shows
2003
-
2007
Managed
annual
meeting
and
trade
show
portfolio
for
world’s
largest
biotech
across
five
therapeutic
areas:
Oncology,
Nephrology,
Cardiology,
Rheumatology
and
Dermatology.
Introduced
and
managed
experiential
resources
for
events,
elevating
message
retention.
•
Developed
fulfillment-
based
tabletop
program
for
sales
force
with
annual
savings
of
$200,000.
•
Planned
and
managed
weeklong
annual
Board
of
Director’s
Meeting
for
Amgen’s
partnership
•
with
Kirin
Japan.
Collaborated
with
corporate
marketing
to
establish
‘hierarchy
of
messaging’
guidelines
for
•
trade
shows
to
increase
corporate
and
product
brand
recognition.
Led
task
force
to
design
event
communication
and
budget
templates
to
streamline
event
•
communications.
Streamlined
advisory
board
and
investigator
meeting
formats,
reducing
costs
and
physician
•
time
out
of
their
practices.
Carrie
Carruthers
Event
Marketing
Manager
Mobile:
8 18.825.3545
E -
Mail:
s ********@*********.***
Independent
Event
Producer,
San
Francisco
Bay
Area
1998
-
2003
Live
Event
Producer
contracted
by
production
agencies
for
large-
scale
events
of
5,000
to
25,000
attendees.
Developed
event
agendas,
themes,
overall
strategy
as
well
as
logistics,
budgets,
experiential
and
all
A/V
coordination.
Clients:
Sun
Microsystems,
Palm,
Inc.,
Commerce
One,
HP,
Oracle
and
BD
Biosciences
Keynote
Producer:
LOHAS
Forum
(Lifestyles
of
Health
and
Sustainability)
2002
-
2003
‘Green
initiatives’
conference
–
1500+
attendees.
Managed
keynote
production
for
celebrity
speakers,
including
Ed
Begley,
Jr,
Darryl
Hannah
and
performance
of
the
Red
Hot
Chili
Peppers.
Breakout
Producer:
PALM,
INC
PalmSource
Conference
&
Expo
1999
-
2002
Annual
Developer
Conference.
Developed
and
implemented
multi-
track
agenda
for
300+
industry
speakers
for
100+
breakouts,
growing
event
from
3500
attendees
to
6500.
Associate
Producer:
COMMERCE
ONE,
INC.
E-
Link:
e-
Commerce
Solutions
2001
Developer
Conference
/
Expo
Tour
(London,
Berlin,
NYC,
San
Francisco).
3500
-
5000
attendees.
Producer:
SUN
MICROSYSTEMS
JavaOne®
2001
-
2002
Produced
over
300
breakout
sessions
with
more
than
1000
speakers
and
all
sponsor
events.
Associate
Producer:
BD
BIOSCIENCES,
INC.
National
Sales
&
Training
Seminar
2001
National
Sales
Meeting
for
500+
global
attendees.
Produced
conference
agenda
/
strategy.
Production
Coordinator:
HEWLETT-
PACKARD,
Inc.
International
Press
Event
(1998-
1999)
Production
support
for
annual
3-
day
VIP
Press
event
for
300
attendees.
Business
Image
Group,
San
Francisco
–
Account
Executive
1996
-
1998
Business
Development
and
Program
Director
for
creative
agency
in
San
Francisco.
Services
focused
on
development
of
corporate
identity
programs
for
companies
who
wanted
to
showcase
their
history.
Clients:
Westin
Hotels,
Kimpton
Hotels,
San
Francisco
Olympic
Club,
Washington
Hospital,
Fremont
CA
Author
Washington
Township:
A
Pictorial
History
Published,
Dec
2000
Public
Relations
project
for
Washington
Hospital
in
Fremont,
California.
For
the
opening
of
their
new
facility
and
to
celebrate
50
years
of
serving
the
local
community,
the
Hospital
commissioned
a
permanent
exhibit
program
showcasing
the
community’s
history
in
1999.
Researched
and
wrote
exhibit
program
and
commemorative
book
which
was
published
in
2000.
Link:
http://www.amazon.com/Washington-
Township-
A-
pictorial-
history/dp/097*******
Education
UCSB
-
University
of
California
at
Santa
Barbara
Double
Major:
Bachelor
of
Arts
–
English
//
Bachelor
of
Arts
–
Communications
February
2014
2
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