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Sales Marketing

Location:
New Hartford, CT
Posted:
March 19, 2014

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Resume:

Ingrid mahoney

MARKETING n ADVERTISING n GRAPHIC COMMUNICATIONS / DESIGN n CLIENT MANAGEMENT

C860.307.2924/H860.379.8600 n *******.******.*@*****.*** New Hartford, CT

n

Associates degree in Graphics Communication with Marketing Certificate coursework. Highly motivated and

knowledgeable, innovative and progress-driven professional. Leadership strengths in customer satisfaction

and targeting emergent consumers for launching campaigns to increase audiences. Business development

initiatives and product differentiation strategies for adding ways to increase position and expand territories.

Mixed, social and interactive media experience for capturing mobile/online markets for growth

opportunities and fostering relationships. Ability to collaborate effectively with clients and staff on all levels

and search for ways to streamline processes. Excellent administrative skills, Microsoft Suite background

and paralegal education. Independent department management, great multi-tasker, staff training and

assistance with interns and volunteers. Well spoken, confident, extremely pleasant demeanor and positive

disposition to handle most any situation, even under pressure.

CORE KNOWLEDGE and SKILLS

Sales & Marketing Customer Needs Assessment B2B Sales Growth

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Project Management Campaign Development Segmentation/Point-of-entry

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Partnerships & Alliances Client & Public Relations Public Speaking

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Networking Account Development Multi-Media Advertising

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STP Marketing Strategies Client Database Social Media

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TECHNICAL PROFICIENCIES

ADOBE Illustrator/Ae CS6 Final Cut Pro X Windows/Mac

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ADOBE Photoshop/Ps CS6 Intro Data Mosh Email Protocols

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ADOBE InDesign/Id CS6 Motion Graphics MS Word

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ADOBE After Effects/Ae CS6 Digital Imaging MS Excel

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§ Montage & Music MS Power Point

ADOBE Acrobat/Pro § §

PROFESSIONAL EXPERIENCE

Director of Marketing, Make A Home Foundation October 2013 to Current

Develop strategic marketing plans including designing material and implementing

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programs and initiatives, event planning and fundraising

Networking, sales, customer relations, cold calling, telemarketing, public relations and

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office management

Social media, segment markets, research and community outreach

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Increased target audiences and revenues, create databases of contacts

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Create all written correspondences, proposals, requests and databases in Excel

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Administrative support, department organization, staff contact

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Marketing/Promotion/Rebranding, “iAM” the SOURCE April 2012 to Current

Client-Restaurant Grand Reopening

Market research, customer relations, survey, qualitative research, direct contact

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Consultation, evaluate and coach/retrain staff

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Business plans, campaigns, promotional offers, manage sale cycle process, revenue

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strategies, market segmentation, advertising, mixed media

Social media, blogging, heighten visibility, email database

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Designed new logo and innovative rebranding image, menus, signage

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Legal Researcher/Release Tracker, Final Trac, Inc January 2011 to June 2011

Title clearing and release/discharge tracking of liens for real estate

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Prepare legal documents: release of mortgage/lien, exceptional written and oral

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communication, ACT database, Outlook

Locate country wide defunct lenders, CEO’s, Officers, stakeholders

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Executive Personal Assistant, Janet Sherman Lockwood August 2003 to January 2011

Bank of America/Wealth Management

General accounting, appointment scheduling, personal calendar

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Driving, travel, personal/private secretarial tasks, corresponding on her behalf

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Screening phone calls, enquiries and requests, meeting and greeting visitors at all

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levels of seniority

Recruiting and training junior staff and delegate some of the less demanding and

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confidential work

Advertising/Publicist/Graphics, COFFEE NEWS, Inc September 1999 to October 2002

Owner, sales, appointment setting, cold calls, consultation, account management,

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collection and settlement

Travel, training, networking, territory expansion, publishing and distribution

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Content writing, http://www.coffeenewsusa.com/, Ad design, placement

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Executive Designer Assistant, LaFalce, Campbell, Robin April 1987 to February 1990

Resolving day-to-day client, administrative and operational issues

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Answer phones, multifaceted general office support, meeting minutes, meeting

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notes and internal support materials, manage client files

Travel, New York Fabric House sample ordering, furniture and fabric invoicing

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Sending, receiving and tracking orders, provide updates, client shopping

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Meet with architects, contractors, homeowners, subcontractors and more

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Executive Assistant, Royal Sonesta Hotels, MA April 1985 to January 1987

Interior Design & Purchasing Department

Generate reports, schedule and setup meetings, office memo’s

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Answer phones, create spreadsheets, track orders, confirm shipping

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Assist purchasing agent, follow-up on orders and shipments, generate and distribute

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tracking status

EDUCATION

Northwestern Connecticut Community College August 2012 to Current

§ Graphic Communications Major GPA 3.8

§ Certificate Marketing

UCONN Law School 2010

§ Accelerated Paralegal Certificate GPA 3.2

Christopher Ashe/Learning Unlimited 2008

§ Connecticut Sales Person Real Estate License

PROFESSIONAL ASSOCIATIONS

§ Chamber of Commerce - Torrington, CT

SCORE.org / http://www.score.org/ l

§ Community Volunteer – Litchfield County Weekly Webinars: Marketing, Lead

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Generation, Advertising, Contacts



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