Marketing Sales

Greg Agius - MBA

**** ******* ******, *** ******, CA 92069 • 310-***-**** • ****.*****@*****.***

SUMMARY STATEMENT

Proven marketing leader with 11+ years of experience leading high profile consumer electronics and entertainment

brands. Earned an MBA from the prestigious USC Marshall School of Business. An entrepreneurial, enthusiastic, and

self-motivated team builder adept at working with teams from multi-tiered sales organizations to executive leaders. My

passion and my track record of achievement are working with talented professionals to create exciting marketing

programs that truly drive consumers to action. Find me on LinkedIn: http://tinyurl.com/greglinkedin

EDUCATION

University of Southern California, Marshall School of Business Los Angeles, CA

Master of Business Administration (MBA) 2009

The College of New Jersey Trenton, NJ

Bachelor of Science in Business Administration, Marketing 2002

EXPERIENCE

Razer USA San Diego, CA

Director of Marketing & PR April 2013 – Present

Leader of a 7 person team of marketing and PR professionals for a highly innovative consumer electronics company

focused on the PC gaming market. My team is heavily focused on brand awareness creation, channel marketing with

our distributors and retailers (Best Buy, Wal-Mart), and large consumer events (CES, E3).

• Partnered with the sales team as the marketing lead to help deliver the best year of sales in the company's 9

year history, with double digit growth in all categories.

• Successfully executed the NA retail launch of the company’s CES Award winning line of notebook systems.

Supported by a highly integrated marketing and pr campaign that included the company’s first ever online

marketing and paid trade marketing placements.

• Pursued and delivered new co-marketing partnerships with 4 of the top 5 biggest PC game publishers;

creating millions of low cost, high quality branded impressions.

• Visually conceived and directly managed the successful rollout of Razer’s first interactive and permanent

retail display at over 900 Best Buy locations. The project was a nearly $600K investment.

• Reorganized both North and South American marketing teams to align against new company priorities.

Installed new team management, motivation, and budget tools, driving higher team performance.

• Directed the company’s most successful week of PR to date at 2014 CES. Multiple award wins with our first

ever national broadcast media coverage.

Activision-Blizzard (High Moon Studios) San Diego, CA

Global Marketing Manager 2011 –2013

Hands on marketing team leader responsible for creating and executing go to market strategy for AAA video game

titles with the biggest game publisher in the world. Directed marketing strategy with a multi-million dollar budget and

all consumer communications from websites to packaging. Key role in leading internal and external teams to drive

consumer excitement for marquee game releases, frequently involving hands on written and visual content creation.

Leadership role partnering with sales team and large partners to create impactful consumer programs.

• Developed and executed the worldwide marketing plan for 3 high profile game titles. Exceeded pre-order

targets by 15%, and generated 3x higher awareness/purchase intent (measured by Nielsen) than previous titles

by over indexing on a series of TV and online media campaigns.

• Managed licensor relationship with Hasbro / Marvel. Successfully pitched Hasbro for massive co-marketing

support that eventually led to a co-branded Transformers toy line.

• Engaged and negotiated with key technology platform partners to win marketing support worth millions.

Partners included Microsoft, Sony, nVidia, Intel, & Valve.

• Collaborated with internal sales and trade team, Hasbro, and Wal-Mart to build a groundbreaking launch

activation for Transformers. Wal-Mart’s share of business for our portfolio increased 110%.

• Creative lead behind 2 of the most organically watched game trailers in 2012. Transformers and Deadpool

reveal trailers each have 10 million + views and have received multiple best trailer award nominations.

• Drove world class announcement of Deadpool game at SDCC, generated 5 million+ website visits in one

day! The project has received 4 award nominations at the 2013 Game Marketing Summit.

• Identified and hired network of outside agencies to manage extensive online marketing, creative, and public

relations programs. Successfully leveraged product assets to fill 10 month+ marketing campaigns.

Hostelling International – San Diego

Director, Council Board 2010 – 2013

Elected to board of directors for a non-profit organization operating two hostels in the San Diego area with gross

annual revenues in excess of $1 million. Board has direct oversight over all organization activities. My role provided

marketing leadership for acquiring new business through online commerce and supporting charitable events.

Sony Online Entertainment San Diego, CA

Global Brand Manager 2009 – 2011

Devised and executed marketing strategy for brands, globally, for a leading online video game company. Business

owner for products with diverse business models including: free to play, subscription online game, and console.

Provided regular analytical analysis on game and ad performance (KPIs) to executive management.

• Global Lead for EverQuest II, managing subscription and free to play business worth over $30 million

annually for one of the industry’s premier MMO brands. Launched Destiny of Velious expansion product.

• Global lead for Free Realms, a breakthrough online game with over 15 million registrants. Launched new

member incentive programs that successfully increased monetization. Executed acquisition marketing plan to

drive user growth; working with online 3rd party partners, TV and online advertising.

• Developed key strategic partnerships with Wild Tangent, Virtual Greats, Scholastic, and Miniclip.com to

create new revenue streams for Free Realms; totaling more than 25% of game revenue.

• Launched the first Facebook game collaboration with a bestselling author- James Patterson: Catch a Killer.

• Managing partnerships with sister Sony companies to publish DC Universe Online & PlayStation Network

titles in Europe and Asia. Improved global pricing for all skus to better match market conditions.

Vivendi Games Los Angeles, CA

Brand Manager 2003 – 2008

Leader on global brand marketing team for 10 major product launches, including two of the most successful new IP

launches in recent gaming history (F.E.A.R. and World in Conflict). Promoted 4 times in 6 years.

• Developed global marketing plans and positioning strategy for 10 worldwide products. Partnered with

multiple cross functional teams to bring products from development to launch and beyond.

• Drove execution of all marketing activities and consumer communication materials; working with both

internal and external cross functional teams; managing marketing budgets in excess of $6 million.

• Led development of multiple video, print, box, & online marketing elements. Winner of 2 Mi6 awards.

• Created partnerships to create co-marketing opportunities with key industry partners including; NVIDIA,

Microsoft, Intel, and CNET – generating millions in free advertising support.

• Performed multiple types of quantitative analysis to evaluate marketing spending, product sell-thru, &etc.

Associate Manager – Interactive Marketing

Partner with global brand teams and external partners to developed and executed online marketing strategies for

key product launches. Company lead for all social / community marketing elements.

• Devised online advertising strategies for over 10 product launches with budgets up to $1 million.

Interactive Marketing Specialist

Managed social media, online promotions, content, and websites to support all company products.

• Created and led all community related elements of product marketing plans including; online messaging,

fansite creation, contest promotions, and online content creation.

• Pioneered the Vivendi “Retailer Rewards” program. An online training website for our US retailers to learn

product knowledge. Worked with retailers to build an active user database of 5,000+.

Regional Sales Representative (NY-NJ Sales Area)

Lead liaison between Vivendi and all sales area game stores (Best Buy, Gamestop, Wal-Mart, etc).

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