Management Sales

JOANNE NGUYEN

San Jose, CA

Phone: 1-408-***-****

Email: ******@*****.***

Summary:

• Well hands-on manager and senior analyst/consultant with strong team-building skills that had helped to generate more than 50 million in annually revenue with over 60 percent profit margin for previous employer.

• Dedicated, hard-working professional commits to deliver top quality and best practices for full product development lifecycle while providing high management and analysis skills to support business/application systems, sales, finance, marketing and operation activities.

• Strong analytical, business and organizational skills.

• Adapt to a changing environment and identify/solve problems efficiently.

Education:

• M.B.A, Master of Business Administration, CAL STATE EAST BAY UNIVERSITY, Hayward, CA

• Concentration: Strategic Management and Finance: August, 2002 - December 2004.

• B.S., Business Administration, SAN JOSE STATE UNIVERSITY, San Jose, CA

• Concentration: Management Information Systems (M.I.S.) May 1999.

• G.P.A. 3.50/4.00 – Golden Key National Honor Society

• A.A., Business Administration, Finance/Accounting DE ANZA COLLEGE, Cupertino, CA June 1997

• G.P.A. 3.46/4.00 -- Dean’s List and Honor Roll

Technical/Business Skills:

• Business and Management Skills: Strategic Management, Financial Modeling and Planning, Revenue, Cost and Demand Forecast, Product Pricing, Profit Margin, Business Planning and Analysis, Business/Product Life Cycle Development and Management, Operations Management, Project Management.

• Marketing Skills: Direct Marketing, Affiliated Marketing, Online Marketing, Web Analytics (Google Analytics, Advanced Web Analytics), SEO/SEM, Article, Newsletter, Press Release, Email Marketing, Search Engine and Web Directory Submission, Keyword Country, Google Adwords, Social Networks, Social Bookmarkings.

• Computer Language: Visual Basic for Application, Oracle, SQL, Focus, HTML, CSS, Java Script, COBOL.

• Operating Systems: OpenVMS, Unix, Windows.

• Computer/Web Applications: Oracle ERP, Workstream Advanced Work-In-Progress (WIP) Application, MS-Access (Relational Database), MS-Word, MS-Excel (Pivot Tables, V-Lookup), MS-Power Point (Flowcharts and Presentations), MS Project, Webmaster, Computer System and Application.

• Knowledge of operational characteristics of database systems, principles and practices of database design and administration, database management systems, tools and utilities, concepts and principles of database technology, methods and techniques of maintaining database security.

Professional Experience:

Apple, Inc. Cupertino, California Nov 2012– Present

Consultant, Pricing Strategy, Planning and Analysis

(iTunes Content/Applications for Mobile and Desktop)

• Work on different projects for planning and expansions of iTunes mobile/online content and applications such as concert film, movie, music and paid publication (eBooks) pricing strategies to local currencies for 10 different countries in Europe, Middle East, South Africa and Asia to increase Apple’s worldwide market shares and revenues.

• Optimize pricing system and application’s performance with proposed new and automatic procedures to increase system’s efficiency, reduce labor cost and save time in setting up new pricing and policies.

• Provide analysis and develop perspectives in regards to financial planning including profit margin, revenue, markup, pricing strategies, planning and analysis for mobile content/applications in worldwide market.

• Plan, create and set up new tiers, pricing contexts, pricing rules, marketing part numbers for major and indie providers/retailer in 60 countries’ stores for video-on-demand (VOD) and electronic sell-through (EST) videos, films and paid publications in pricing and production’s system and application.

• Manage and implement pricing strategies for iTunes mobile content/applications such as eBooks, music, applications, TV seasons, season passes, episodes, VOD, EST films and videos for major and indie providers in different territories.

Value Sources San Jose California Feb 2008 – Nov 2012

Planning, Operations Management and Marketing Professional

• Gather business requirements in regard to market trends, high search market niches, keywords, customer preferences to specific product features, pricing and services.

• Develop, create and manage online website contents that optimize keyword analysis/findings as well as provide interesting facts, latest news, and related information on high search niches and consumer industry segments from music, careers, fashion, entertainment, health, insurance, shopping to web hosting services.

• Develop affiliated marketing plans and programs to promote a wide range of high tech products from Amazon and Clickbank such as TV, phones, cameras, camcorders, computers, laptops, iPods, iPads and accessories to products for department stores such as clothes and accessories’ latest trends and fashions.

• Increase market shares, sales and revenues generated from websites with Search Engine Optimization and Marketing (SEO/SEM) software and tools, Marketing Campaigns, Email Marketing, Keyword Research and Optimization (Keyword Country, Google Adwords), Keyword Analysis, Web Analytics tools (Google Analytics, Advanced Web Analytics), Web Page Ranking, Search Engine Submissions, Link Promoter, eMarketing solutions such as Social Networks (Facebook, Linkedin, Twitter), Social Bookmarkings (StumbleUpon, Digg, etc.), Press Release, Article and Web Directory Submission

• Optimize website design and contents to increase web page ranking in search engines, product and service exposure to customers, maximize ROI with high conversion rate, good target traffic and increased number of customer visits to the sites. Achieve these results by using web analytics tools (Google Analytics, Advanced Web Analytics) to analyze large sets of data as well as keep tracking ad words and keyword searching activities.

• Manage affiliated and jointly marketing programs (PPC, CPC, CPM) with Google and Infinity partners to promote products and services, online advertisements and extra resources to business and consumers as necessary.

MAXIM Integrated Products Inc. Sunnyvale California Aug 2006 – Feb 2008

Business Planning/Product Manager Wireless Business Division

• Gathered data from various sources regarding market trends, customer needs and preferences, analyzed the competition to determine areas of focus, directions for new product’s specification, roadmap, development and management.

• Worked cross-functionally with different departments within the company such as with Sales and Marketing, Customer Support and Original Equipment Manufacturers (OEMs) to develop and forecast quantity unit sales forecasts, understand marketing and outbound requirements. Forecasted strategic parts and long lead time material commitments.

• Planned weekly supply and material requirements for production requirements such as wafer starts in fabrication facility to sorting, assembly and final test releases. Developed long-term wafer, assembly and test capacity forecast based on current and future sales demand; assured supply continuity and upside planning through die-banking and inventory builds.

• Tracked development of new products from initial concept through development, production and final delivery to customers. Ensured supplies are always matched with customer demand. Provided leadership to resolve any unexpected problems to keep production and customer’s delivery schedule on time.

• Coordinated with Marketing, R&D, Marketing Communications, Operations, Finance and worldwide Sales and Original Equipment Manufacturer (OEM) partners to ensure all key aspects of the business are addressed and collateral materials, marketing programs, ad campaigns, sales plans as well as constructive business development and training are implemented for success of the product line.

• Developed and implemented long and short-term go-to-market programs. This includes overseeing the writing of the data sheets, specifications, technical documents, white papers for use in collateral, events, trade shows, AR/PR, tech publications; developing advertisements with Marketing Communication, establishing product pricing, and coordinating the announcement of new product release worldwide.

• Monitored market trends, emerging market, tracked new open opportunities and coordinated with Sales and Field Application Engineer (FAEs) to close and win on these opportunities.

• Provided management with status updates of marketing program and ad campaign measurements, competitive analysis, and recommendations necessary to meet financial commitments, attain revenue and market share growth.

• Managed the quoting process for new orders, and directed the sales and field applications teams in order to win designs.

• Coordinated part samples and evaluation (EV) kits for existing and new introduction products. Worked closely with EV kit Planning group to develop new EV kits as well as to ensure timely deliveries of products to customers.

MAXIM Integrated Products Inc. Sunnyvale California Sep 1999 – Aug 2006

Staff Supervisor/Sr. Analyst Management Information System Department

• Developed and implemented policies and procedures related to database availability, security and related services including relational tables and attributes; ensured implementation of operational practices in support of these policies and procedures; adjusted as required.

• Acted as business analyst working with the technical team to deliver technical solutions to clients. Recommended and ensured that proper technical alternatives have been selected and implemented.

• Created process models, specifications, diagrams, and charts to provide direction to system programmers.

• Reviewed, analyzed, and created detailed documentation of business systems and user needs, including workflows, program functions, and steps required to develop or modify computer programs.

• Coordinated and performed in-depth tests, including end-user reviews, for modified and new processes, and other post-implementation support.

• Provided consulting support on application processes and system applications.

• Worked with outside Consultants and solution providers on technical issues and solutions.

• Specialized in ERP (Enterprise Resource Planning) system database for semiconductor manufacturing including:

• Developed new methods, strategies to keep track product information, effectively increase efficiency, reduce redundant, manual processes of maintaining product information.

• Automated 85% manufacturing and production procedures in worldwide work-in-progress facilities including wafer start in fabrication facilities, through wafer sort, assembly builds and final test end-of-line procedures used in fabricated-semiconductor industry.

• Increased efficiency by 95%, reduced labor cost by 75%, eliminated 85% manual processes.

• Provided training and implemented new policies on new product and route-related procedures as necessary.

• Hired and trained appropriate support staff.

• Worked cross-functionally with different business units such as Production Planning (Line managers, planners), Business Management (Business manager), Design, Test Engineering, Financial Accounting, Test Operations, Quality Assurance and Specification Document Control to establish new procedure requirements, product releases and quality improvement of company product and business.

MAXIM Integrated Products Inc. Sunnyvale California Jun 1998 Sep 1999

Business Analyst/DBA Management Information System Department

• Performed database administration duties; provided support to programming staff in planning, designing and implementing application databases; maintained database security and user access; designed, created and maintained physical objects including tables, files, libraries and indexes to support computer applications using database management systems; monitored and maintained space allocation for databases and files; monitored database performance and troubleshoot problems.

• Created, established and maintained product information, product’s sort and test flows in different fabrication, wafer sort, assembly package and final test end-of-line facilities in semiconductor manufacturing.

• Defined and documented processes, and formal business requirements relating to utilization, enhancements, and upgrades of the application.

• Performed quality assurance and functional testing.

• Provided on-going end-user training and support of business processes and workflows as related to application portfolio.

• Acted as sole point of contact between the business units and Information Technology’s Application Development Specialist.

Pertinent Course Works:

• Research Methods and Communications: Methods of effective data collection, research and analyze market data from various sources, market segments and industries. Analyze competitive strengths, weaknesses to determine areas of focus and directions to develop new strategies, plans and promote new products and services.

• Competitive Strategy: Integrative treatment of competitive strategy, using research findings and cases to emphasize on industry analysis, competitive rivalry, and competitive advantage. Objective is to develop an analytical understanding of the factors that contribute to sustainable competitive advantage.

• Corporate Strategic Management: Critical examination of corporate strategic management’s theory, how the internal dynamics of an organization, as well as external forces determine or constrain particular strategic choices.

• Seminar in Advanced Operations Management: Modern and advanced techniques in total quality management, location planning, aggregate planning, inventory management, and operations scheduling.

• Other relevant courses:High Performance Management, Seminar in Strategic Management, Advanced Operations Management, Quantitative Business Methods, Seminar in Corporate Financial Management, Strategic Management for a Sustainable Society. Structured Systems Analysis and Design, Praticum in Management Information Systems, Telecommunications, Business Strategy and Information Systems, Financial Accounting.

Activities:

• Management Information Systems Club, San Jose State University, San Jose, CA

• Vietnamese Student Association, De Anza College, Cupertino, CA

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