Sales Manager

NAZIYA MAKNOJIA

Apt. ***, **** Saratoga Place, Ottawa, ON K1T 1W4 ? 613-***-**** ?

******.*.*@*****.***

OBJECTIVE

A creative marketing professional seeks the opportunity to apply well

developed strategic, communications, and analytical skills to the success

of key products and/or services into global markets.

QUALIFIED BY

Rich marketing experience within the international pharmaceutical and

biotechnology sectors through periods of consolidation, expansion, and

acquisition. Areas of expertise include:

Brand/Product Management Strategic Planning Strategic Implementation

Customer Relationship

Communications Strategy Management Sales Management

New Product Launch Product Re-branding Sales Training & Support

Market Research Brand Presentations

Promotional Tools Event Management Channel Management

Brand Messages Internet Marketing Competitive Analysis

Change Management

Media Planning

PROFESSIONAL ACHIEVEMENTS

Marketing Associate

Novozymes Canada Ltd. (formerly Iogen Bio-Products)

September 2012 - February 2014

Ottawa, Canada

. Successfully marketed the assigned business segment's products and

achieved an annual robust 40% sales growth

. Identified a huge untapped market for the existing products and created

an eye-opener business case that was approved by the management;

channelized the efforts of sales and marketing team in the direction of

leveraging existing products and creating an uncontested market

. Recognized by the sales and marketing team for creating new communication

strategy or key brand messages for all the products and revamping the

sales presentations that emphasized customer-centric business approach

. Collaborated with the R&D team for new product opportunities to increase

market penetration and meet changing customers' needs

. Spearheaded the marketing plan of an innovative product based on 'concept

selling' approach

. Strategized the product launch and created the sales presentations for

all the new products

. Incorporated new marketing approaches such as direct marketing and tools

such as creative teasers for enhanced product management

. Conducted market research and identified the right prospects for the

sales team to target

. Effectively supported sales team in qualifying the prospects and

generating sales

. Designed the training material and delivered training for sales team for

the new products

. Created customized marketing packages and provided marketing support to

different customers

. As a member of integration team, successfully integrated Iogen products

into the Novozymes product portfolio

Senior Brand Manager

Ranbaxy Laboratories Ltd.,

January 2011 - December 2011

Mumbai, India

. Effectively managed a corporate Top 25 brand portfolio with an annual

turnover of $5 million

. Enhanced brand leadership position with 1% market share increase and

10% sales growth

. Tripled the sales of newly launched product within 6 months by driving

geographical strategies

. Reinforced the brand message and enhanced the brand recall among

customers by successfully conducting International Speaker Programs

for the customers

. Launched "I Manage Diabetes" initiative as part of market expansion

strategy

. Independently managed and conducted extensive market research and

field work to gain customer based-'insights' resulting in initiation

of 3 new brand extensions

. Spearheaded the planning and organization of five Diabetes conferences

as a CRM (Customers Relationship Management) initiative for customers

during weekends that resulted in engagement and retention of 250 key

customers

. Delivered six training programs for the sales team and received

positive feedback with an average rating of 9 out of 10 from trainees

Brand Manager

April 2010 - January 2011

Brand Executive May

2009 - March 2010

Panacea Biotec Ltd.,

Mumbai, India

. Handled the top corporate brand with an annual turnover of $2.5 million

. Exceeded brand targets with 110% sales achievement

. Successfully managed all aspects of new brand launch including strategy

development and roll out on time and on budget

. Launched a creative "Grow care Kids" campaign which was recognized by the

media and significantly increased brand awareness

. Co-ordinated with internal graphics team to develop in-house multimedia

presentations for sales meetings that resulted in saving of outsourcing

costs and optimum utilization of internal resources

. Developed and executed new communication strategy which aided better

brand visibility and thus improved brand performance

. Received "Best Contributor" award at brainstorming meeting for marketing

team

. Introduced new competitive intelligence initiative for sales team to gain

more comprehensive updates resulting in relevant and effective marketing

strategy

. Mentored and oriented new marketing team members

. Promoted from Brand Executive to Brand Manager in just 11 months as an

exceptional case for demonstrating outstanding performance

Territory Manager

Eli Lilly Pvt. Ltd.

June 2007 - May 2009

Mumbai, India

. Awarded "Super Achiever", "Peak-Performer", "Record Breaker" and "Best

Contributor" for outstanding sales performance

. Increased territory sales from $0.5 million to $1 million within six

months by adding new customers and more brands to existing customers

. Appreciated for breakthrough with top customers in terms of new product

sales

. Independently conducted market research identifying new potential

customers resulting in sales increase as well as customer base expansion

from 5 to 35

. Scored 100% in every quarterly sales meeting knowledge test

. Organized and conducted formal continuous medical education programs that

effectively highlighted product strengths as demonstrated by increased

customer conversions

. Awarded "Most Valuable Player" during Strategy Meeting based on

contributions

. Won best logo design contest for new Sales Force Automation launch and

the design is now being used as the affiliate logo

. Innovative concept based-poster designs fetched "Best Poster

Presentation" Award during six consecutive Strategy Meetings

. The only student from the Pharmacy college employed by Eli Lilly in

campus recruitment

EDUCATION AND ACADEMIC ACHIEVEMENTS

Master of Business Administration, Specialization in Marketing

Narsee Monjee Institute of Management Studies University, Mumbai, India

April 2012

. Achieved Dean's List mention during second year and third year

. Nominated by peers as "Best Presenter"

Bachelor of Pharmacy,

University of Pune, Pune, India

April 2007

. Achieved Top Five Students List at Pharmacy college

. Received "Best Co-operative Student" Award thrice at school

(achievement of overall excellence, as nominated by teachers and

classmates)

VOLUNTEER AND COMMUNITY ACTIVITIES

. Volunteered for fundraising in "World Partnership Walk 2012" by Aga Khan

Development Foundation, Canada

. Organized 12 free Diabetes Detection-Check Camps to screen approximately

600 needy people

. Volunteered in mega camp for 1000 campers in collaboration with The

Lion's Club, Mumbai

. Collected and donated INR 33K for the Tsunami relief funds in India

. Volunteered as a "Guide" for seven years in the Scouting-Guiding Program

. Achieved "The Women's Achievers" Award for professional excellence by The

Ismailia Helping Society, Women's Activities Portfolio, India

ACTIVITIES AND INTERESTS

. Marketed the "Ottawa I-Star Awards 2013" event that is designed by Aga

Khan Education Board to recognize the achievements of young Ismaili

students across Canada

. Certified "Canadian Immigrant Integration Program" funded by Citizenship

and Immigration Canada

. Counseled students at "Beyond Horizons" career counseling program,

Mumbai, India

. Hobbies include composing poems, singing, listening to music, reading

books, drawing and painting

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