Sales Manager

Joel Krane *********@*****.***

National Sales Manager 213-***-****

www.linkedin.com/pub/joel krane/6/876/321

"Yes, Someone Has to Make Those Tiny Pencils You Use Once and Throw Away" appeared in the August 2000

print edition of Golf Magazine to tell the story of how Panda Pencil became the world’s leading golf pencil

manufacturer, a $7m per annum business. Working beside my father, this business launched my successful

career in National Sales Account Management, with a specialty in new market penetration and product

diversification, driving revenue growth and product expansion across a range of nationwide manufacturing

businesses.

Diversified Paragon Label’s exclusive wine label making business to include food, malt/spirits, nutraceutical, and

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cosmetics companies.

Exceeded sales targets by 14% for Matsui Int. by adding high profile clients such as Nike, Reebok, Ed Hardy,

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Quicksilver, Roxy, Disney, and Patagonia; and developing new distribution networks.

Expanded territory growth by over 25% within 1 year of hiring and consistently exceeded all established

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monthly sales targets while managing sales at Autoroll Print Technologies.

Key Specialties:

New Business Development Distribution Client Service and Retention

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Account Management Budgeting and Forecasting Contract Negotiation

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Manufacturing Management Product Diversification Customer and Vendor

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Relations

Sales Positions

Sabbatical, Florida 2011 – 2013

Full Time Primary Caregiver for Ailing Parent

Paragon Label, Petaluma, CA 2009 2011

Account Manager

Tasked to diversify product placement, successfully broke into new industries including food, malt/spirits, nutraceutical,

and cosmetics adding an estimated 60 new clients and generating $520K in new revenue for the company within first

year of hire.

• Researched and prospected new business opportunities outside the wine industry and utilized networking and cold

calling to break into those markets.

Helped customers to go to market with their products.

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Worked closely with in house production on job set up to provide the most cost effective production for the

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customer while ensuring maximum profit margins for our company.

Matsui International, Gardena, CA 2007 – 2009

Joel Krane National Sales Manager Page 1

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National Sales Manager

Headhunted to lead U.S. National Sales for environmentally friendly pigments, inks, and ink products for this Japanese

owned company. Traveled extensively to set up distributor networks, close sales, and provide on site product support and

training.

Recognized by senior management for leading the only division to raise 2009 profits by exceeding

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the annual budgeted sales target by 14%.

• Collaborated with research and development teams from Nike, Reebok, Ed Hardy, Quicksilver, Roxy,

Disney, Patagonia, and Hanes to create specialty eco friendly inks for emerging markets.

• Built a loyal and profitable national distributor channel from a virtually nonexistent distributor

base within first year of employment.

Identified and targeted potential distributors and conducted nation wide site visits to train sales staff and conduct

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technical sales calls with distributors.

Transitioned the company from direct sales to a distributor sales model.

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Partnered with laboratory staff to develop and refine ink processing techniques.

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Directed the branding, marketing, and launch of an eco friendly textile ink line. Created marketing materials and

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drafted technical sheets. Instrumental in design of logos and labeling in conjunction with in house graphic artists.

Coordinated various marketing endeavors including trade show management; devised ads for trade magazines.

Ensured top customer satisfaction by working closely with Customer Service and other internal departments.

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Panda Pencil, Trenton, OH 1992 – 2007

Management Consultant 2005 – 2007

National Sales Manager 1992 – 2000

As reported by Golf Magazine’s Chris Rodell in an article entitled “ The Write Stuff…”, I worked with my father to

grow Panda Pencil’s golf pencil sales into a $7m niche industry comprising 75% of the company’s revenue .

Formally Established Panda Pencil’s new promotional products division in 2005.

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Increased new sales totals and profit margins by up to 45% within 1 year.

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Generated $1.1 million in new sales.

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Penetrated markets throughout the United States, South America, Europe, and Australia.

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Written up in articles by Golf News Magazine as well as Golf Magazine.

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Acquired the technical knowledge of the manufacturing requirements, procured the necessary machinery and

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trained the staff, and defined production flows to manage the manufacturing of 280K pencils per day.

Supervised four 1099 contract sales representatives.

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Traveled nationally to support and grow distribution networks through on site visits for current distributors as well

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as researching, cold calling, and networking to identify potential new distributors.

Identified and secured new markets including racetracks, off track betting locations, and lottery organizations.

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Oversaw the expansion of the largest golf pencil manufacturing company in the U.S. to include decorating and

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finishing for the ASI/PPAI promotional products market.

Managed Sales and Manufacturing Department transition operations.

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Delivered consulting on new product lines and pricing; created and designed catalogs, price sheets, and marketing

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materials.

Autoroll Print Technologies, Middleton, MA 2001 – 2005

Southeast Regional Sales Manager

Joel Krane National Sales Manager Page 2

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Expanded territory growth by over 25% within 1 year of hiring and consistently exceeded all established

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monthly sales targets.

Supervised sales territories across 13 states for Marabu Ink a German manufacturer of pad and screen printing

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inks.

Built and retained the distributor base through ongoing attention to client service.

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Managed quarterly sales budgets for promotions, trade shows, product samples, and travel.

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Administered technical sales calls with end user accounts.

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Directed product line, sales, and business model training for Distributor Sales Representatives.

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Identified new product line applications within partnering businesses.

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Analyzed competitor data to prepare reporting on pricing and sales processes.

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Education:

California Coast University, CA B.S., Marketing 2013 – Present

The Groundlings Improv Theatre and School Los Angeles, CA 2010

Fundamentals of Improvisation and Sketch Writing

Joel Krane National Sales Manager Page 3

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