Robert w. Marshall
** ******** *****, ********, ** 94526 ? Days: 925-***-**** ? Evenings: 925-
***-**** ? ****************@***.***
Executive Profile
Accomplished executive with an exemplary record of leading sales and
marketing efforts globally for biotech and pharmaceutical companies.
Recognized for visionary leadership in taking a stagnant drug to become a
multi-million dollar sales producer by developing high impact educational
programs and restructuring sales territories. Outstanding record of
increasing market share, growing sales revenues, and opening new markets.
Articulate communicator and builder of dedicated, overachieving sales teams
and managers. Highly skilled at promoting a positive culture in a declining
environment, resulting in a reduced retention rate. Academic credentials
include a Bachelors of Art in Biology/Chemistry.
Notable contributions
. Served as key contributor in developing Supergen as one of the most
recognized companies in the field of Hematology.(Now Astex
Pharmaceuticals)
. Successfully managed all sales and marketing efforts for a cancer
drug, Nipent, that became a leading product in the above
biopharmaceutical company with extended market indications. Increased
sales from $0.2M to $18M.
Core Leadership Competencies
Creation of Sales Training & Reimbursement Programs ? Leading High
Performance Management Teams ? Developing Annual Sales Goals & Budgets ?
P&L Management ? New Business & Product Development ?
? Strategic Planning & Execution of Clinical Trade Shows ? Development of
Incentive Programs ? Facilitating Groups Meetings, Medical Education
Speaker Programs, Seminars, & Medical Advisory Board Programs ?
Maintaining Business Relations with Oncology Drug Distributors, Drug
Wholesale Companies, Major Cancer Teaching Institutions, Group Purchasing
Organizations, & Managed Care Organizations
PROFESSIONAL EXPERIENCE
CARDINAL Health, INC.
Director, Physician Networks, January 2011- September 2012
( Selling organizations specialty oncology products pipeline, services,
and systems to community based oncology offices and clinics throughout the
northwest region.
( Increased sales to 160% of quota
( Chosen as a member of the DACUM group to establish job descriptions and
marketing goals for sales team.
INDEPENDENT CONSULTANT, 2008 - 2011
Currently providing consulting to start-up biotech/pharmaceutical
organizations (Suppono Caveo, Inc, BioPaz Pharma, JJ Pharma, and Insert
Therapeutics) involved in cancer drug development. Responsible for business
plans, executive summaries, P&L's, and investor relations.
Semafore Pharmaceuticals, Scottsdale, AZ: A start-up biotech/pharmaceutical
company developing a PI3K targeted inhibitor agent for pancreatic cancer.
Senior Vice President of Business Development and Investor Relations, 2007
- 2008
(Page 2)
Managed all startup activities:
. Established and maintained relationships with key investment banks and
analysts throughout the U.S. and EU for future financing concerns.
Verbally received commitments for $5M.
. Sought out new technologies for in-licensing as well as for future
collaborations and corporate partnerships.
. Created strategic communications plan with a leading ad agency (gsw).
. Worked with leading investigational thought leaders in further developing
company's drug, including future pipeline agents and future clinical
trials.
*Left company due to their lack of finances to continue daily operations
and clinical trials.
SuperGen, Inc., Dublin, CA: ( Currently, Astex Pharmaceuticals) A start-up
bio-pharmaceutical company developing super-generic chemotherapy drugs as
well as branded chemotherapy drugs for various forms of cancer.
Vice President of Sales, 6/02 to 10/06
Took over a company with a licensed branded product that was unknown to
the hematology/oncology marketplace and medical community. Established,
developed, and executed strategic sales plans worldwide. Supported
product portfolio and any in-licensing business opportunities that
impacted the business strategy. Worked closely with sales in their efforts
to enhance product visibility by promoting services at trade shows,
seminars, symposia, and workshops. Led nine direct reports (Director of
Sales, Regional Managers, Operations Manager, VP of National Accounts,
Director of National Accounts, Strategic Accounts Manager, and two support
staff). Additionally led 24 indirect reports (sales professionals).
Accomplishments:
. Grew sales from $10.6M to $17.8M.
. Successfully surpassed sales quota, both quarterly and annually, by up to
20% for company's products, (Nipent, Mitomycin, and Surface Safe).
Established Mitomycin as the "House Brand" for various Oncology drug
distributors. Licensed Surface Safe for SuperGen from a major cancer
institution.
. Developed and implemented company training programs on products,
medicine, and reimbursement for the entire commercial group. Created a
national accounts program. Increased the size of the sales group
according to sales volume by territory, number of physicians, hospitals,
and cancer teaching institutions. Reduced level of sales rep turnover.
Created successful sales and management incentive programs, car program,
and contracts program for major accounts as well as government accounts.
. Created strong rapport and working relationships with key opinion leaders
in Hematology/Oncology. Held major educational seminars and speaker
programs for company's product, Nipent, and participated in various
Hematology/Oncology physician meetings such as ASCO, ASH, and AACR.
. Successfully worked closely with Medical Education to create a BRC
incentive program. Also worked with clinical trial and regulatory
departments to ensure proper drug trial development in order to promote
growth for increasing sales.
National Director of Sales, San Ramon, CA, 1/00 to 6/02
Managed overall sales efforts of commercial group. Worked with all
departments such as Marketing, Medical Education, and Executive Management
to insure successful corporate programs and marketing efforts, and also
worked with Human Resources for hiring efforts. Led three direct and 12
indirect reports.
. Grew sales from $6.1M to $12.9M in a two year period.
. Exceeded sales quotas on a quarterly and yearly basis by up to 20%.
. Developed medical training modules for the sales group.
Western Regional Sales Manager, San Ramon, CA, 9/96 to 1/00
Directed efforts of sales group in Western region. Developed sales
territories, hired and trained sales people as well as provided training
to entire national sales group on company and competitive products and
technologies. Worked with Medical Department in setting up educational
programs and clinical protocol participation in the private practice and
institutional settings. Led five sales associates.
. Grew sales from $0.2M to $6.1M.
Additional EMPLOYMENT: Oncology Therapeutics Network, San Francisco, CA -
Regional Business Development Manager; Healthcare Consulting, Denver, CO;
Ivedco, Irvine, TX - Vice President of Sales and Marketing; Syncor
International, Chatsworth, CA - National Sales Manager; Neorx Corporation,
Seattle, WA - Director of Sales; Adria Laboratories, Columbus, OH -
Western Region Sales Manager; Winthrop Laboratories, New York, NY - Sales
Representative.
Education
Western State College, B.A., Biology with courses in Business
Administration and Computer Science.
Professional continuing education in management and sales