Sales Customer Service

Ethan Forns

Founder and President - DIRECT MANAGEMENT, INC

Westwood, NJ

**********@*****.*** - 508-***-****

BUSINESS AND PROJECT MANAGER

Proactive team leader with record of achieving proficiency in new fields, cultivating productive business

relationships, and leveraging a unique blend of management, alternative energy, marketing, sales, and

customer service. Dynamic business development manager with 11 years of professional construction

experience and a history of driving substantial improvements in P&L and revenues for startup enterprises.

Strategic thinker able to identify growth opportunities (existing / new customer bases) and adapt to changing

market conditions. Ability to manage multiple simultaneous projects.

WORK EXPERIENCE

Founder and President

DIRECT MANAGEMENT, INC - February 2011 to Present

Responsible for staffing stores as a sub-contracted management company. Manage hiring, HR, training, pay-

role, and customer support. Provide retail sales force for a startup national cabinet store chain in the New

York, New Jersey, Delaware Region.

Specific Accomplishments

• Assembled and trained new sales team across multiple locations

• Created employee manual and procedures (national parent company had none)

• Expanded revenue stream by strategically targeting commercial contractors

• Increased regional sales by 262% in first 6 months, maintained >200% growth per year

• Implemented new design software to increase productivity by 100%

• Maintained direct communication with CEO to aid in company direction and policies

• Surpassed all parent Company sales goals

• Implemented the use of CRM software to increase productivity and sales

• Designed and instituted tiered bonus plan to bolster sales, reward sales force, and maximize profits

• Maintained the highest productivity rate per person throughout the parent company

President

ECONEERED BY DESIGN, LLC - Henniker, NH - 2003 to 2011

Contracting / Construction management firm emphasizing energy efficiency and sustainable construction. >

$1M in annual sales.

Co-Founder President of Operations

Manage P&L and direct operations, all phases of the sales process, and multiple team members. Develop

and implement strategies to maximize revenues, the generation of new business, and customer service

levels. Oversee brand management and prepare marketing / sales collateral. Pursue and qualify leads;

analyze potential projects to ensure sufficient financing / budgeting, company’s capacity to comply with desired

schedules and specifications, and overall feasibility. Assemble and manage appropriate teams specific to

each project. Manage multiple projects and teams simultaneously. Build strong relationships with customers,

property management companies, prospects, and vendors / contractors. Create project bid specs, RFQ's,

RFP's, budgets, schedules.

Specific Accomplishments

• Instituted the use of CRM database tracking of leads to increase long term sales

• Designed business and feasibility model which was utilized and updated to guide company direction

• Crafted Economic and Cash-flow models to increase annual sales from $150,000 to $1M+ in 3 years

• Utilized project management software and practices to manage multiple projects simultaneously

• Opened a new revenue stream and insulated company against downturn in the single-family residential

construction market by capturing public / private multi-family renovation projects through cultivation of

productive relationships with property management firms

• Established systems and procedures to expedite job estimating and increase the accuracy of initial estimates

from 25% error to 5% error

• Identified and capitalized on market demand for construction solutions by integrating energy efficiency, value

engineered designs, top quality, and service.

• Effectively managed a Google Ad-words advertising campaign that increased website traffic by 300% with a

cost of under $500 annually and increased sales generation from the web from 0% to 25% of gross sales

• Balanced design aesthetics, with cost, to Value-Engineer construction projects to maximize the ROI and

appeal of customers homes.

• Prepared building repair, and construction quotes using RS Means for insurance compliance

• Executed financial draws using AIA documentation for draws and change orders

• Utilized photorealistic design software to increase sales and customer satisfaction

• Designed Custom home plans, from conception, through construction plans, to build-out

• Designed and maintained company website to increase company visibility

• Developed Construction Process flow charts to expedite customer progress through the sales process by

enhancing customer understanding of construction process

• Strengthened position in the industry by earning Green Builder Certification

Engineering Assistant

APPLIED MARINE ECOLOGY LAB - Falmouth, MA - 1995 to 2003

Environmental Consulting Company

• Oversaw Wetlands Rernediation Projects

• Responsible for coordinating sub-contractors for site investigations and remediation

• Represented clients at special town meeting and Conservation Commission meetings

• Prepared 21 E and MGL Chapter 91 License applications

• Performed site investigations and land survey operations

• Performed water and groundwater sampling

Permit Compliance Officer

ENVIRONMENTAL PROTECTION AGENCY - Boston, MA - 1995 to 1995

NPDES Permit Review

• Reviewed Water Discharge Permit Applications

• Created software template to assist permit issuance

• Acted as primary liaison between permit writers and applicants

• Helped applicants discover solutions to maintain compliance

EDUCATION

Bachelor of Science in Civil Engineering

University of Colorado - Boulder, CO

1997

SKILLS

Project Management, Team Building, Business Management, Strategic Planning, Financial Modelling, Civil

Engineering

ADDITIONAL INFORMATION

COMPUTER SKILLS

MS Project, AutoCAD, MS Excel, MS Word, MS Outlook, MS Access, MS Publisher, MS Powerpoint, UDA

Construction Suite, Chief Architect, 20/20, Sketchup, Prokitchen, QuickBooks, Lucidchart, ability to become

proficient with any software in record time

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