Sales Manager

Deb Kerley

*** * ****** ***.

Woodland Park, CO

316-***-****

******.**@**.***

O B J E C T I V E

Highly motivated and committed individual wanting to remain in the Animal

Health Industry

P R O F E S S I O N A L E X P E R I E N C E

Procter & Gamble Inc 1986-Present

United States 2002-Present

Veterinary Account Manager, Field Trainer (Iams Division)

. "Field Trainer" 2007-2012 for Central Region.

. Trained peers on company tools, volume analysis so that they could

effectively use data to meet company volume goals.

. Analyzed business data for 350 active veterinary accounts. Used data to

create &

implement territory strategies to grow territory @ 10%.

. Detailed veterinarians on a one-to-one basis on clinical applications of

Iams Veterinary Formulas to gain recommendation.

. Served as mentor & resource to new team members, new P&G employees.

. Hosted area veterinary association meetings, organized & worked

veterinary

conferences to educate attendees on benefits and utilization of

products.

. Created business plans for clinics to help grow their business in order

to meet company's objectives.

. Worked closely with distributors as company liaison. Trained distributor

sales representatives &

Telemarketers to meet sales objectives. Resolved service issues.

Demand Planning

. Organized and led Demand Planning College 1.

. Participated on the Clairol Transition Team.

. Maintained data via SAP, Source One & Excel.

. Gathered information and documented assumptions such as merchandising

plans, data, etc. Responsible for 3 hair care brands.

. Maintained statistical models in SAP.

. Communicated forecast weekly.

. Led Consensus Meetings, process.

. Interfaced & communicated with multiple functions as well as account

executives and customer teams.

. Made recommendations on issues that impacted the business.

. Published Month End Reports.

. Forecast Accuracy was well above the norm.

Canada 1998-2002

Sales Account Manager - Food/Bev, Iams, Fabric & Home Care

. Responsibilities included selling, implementing & evaluating joint

business plans with the customer to deliver NOS, shipment & share goals

by the team and/or GBU.

. Sold in New Item Initiatives to meet or exceed introductory

shipment/distribution objectives.

. Developed & implemented creative Merchandising Plans to meet and/or

exceed GBU/customer objectives.

. Met pricing objectives within ranges established by GBU'S & customer

channels.

. Maintained internal controls to ensure the Company's assets.

. Managed all details related to the day-to-day business (Volume

forecasting, deductions, price changes, administration issues, etc.

. Evaluated, monitored & improved in store presence.

. Developed relationships with key customer decision makers.

Category Management Analyst - Band 1

. Delivered the Category Management Center of Excellence objectives

behind New Initiatives & Business Unit

NOS & Share goals.

. Supported Category Management elements of New Initiatives & met

introductory retail objectives.

. Built & updated "Efficient Assortment" workbooks. Developed "Customer"

specific planograms, utilizing "Prospace".

. Analyzed & maintained category databases utilizing ECCNet, ACNielsen

data sources.

. Communicated competitive info in P&G categories to CBD & MDO.

. Utilized Sales Fundamentals & interpreted data to link to sales

results.

. Managed multiple priorities in a flow-to-the-work environment.

Education

University of Cincinnati - Business Management, Cinti, Ohio

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