Project Manager Marketing
Resume:
James R. Jeansonne
614-***-**** **********@*****.*** http://LinkedIn.com/in/JamesRJeansonne
Digital Marketing and Communications Professional
• Creative and energetic with over 15 years’ experience in developing and executing digital
marketing, multi-channel marketing, and communications strategies with the unique ability to
understand the ongoing market scenario and customers trends.
• Proven ability to lead teams and identify unique opportunities to increase revenues and profits in
highly competitive environments.
• Demonstrated track record of collaborating across lines of business to create seamless cross-
channel marketing efforts together, as one marketing and communications campaign.
• Excel in fast paced environments where professional organizational skills are required to handle
teams, customers, contractors, budgeting and financial aspects of special events and other projects.
Areas of Expertise
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Digital marketing Project management
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Marketing strategies & campaigns Social media marketing programs
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Internal collaboration Target marketing and segmentation
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Extremely organized and detail oriented Creativity
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Professional Experience
Gannett Co., Inc. – Cincinnati Enquirer
Director of Sales and Marketing: June 2013 – Present
• Responsible for all Cincinnati Enquirer home delivery circulation sales and revenue.
• Manage a multi-million dollar sales budget to develop and execute home delivery subscription
marketing campaigns.
• Directly manage six members of a sales team in Cincinnati and indirectly manage three outside
sales companies.
• Successfully turned around new start sales within first four months surpassing new start goals
and YOY new subscription sales.
• Leading and training team to create integrated marketing campaigns that leverage B2C
marketing, social media, and newsroom content.
• Lead efforts to increase communication and awareness of efforts across Cincinnati Enquirer and
other Gannett newspaper sites.
• Responsible for direct sales channel results in Direct Mail, Digital Marketing, Kiosk, and Door-to-
Door marketing.
Highlights for Children
Senior Acquisition Marketing Manager and Digital Marketing Manager: June 2011 – June 2013
Traditional and Digital Marketing Experience
• Responsible for website marketing, all promotional email marketing, SEO, on-site search, multi-
channel acquisition campaigns, PPC and affiliate marketing management.
**********@*****.***
James R. Jeansonne
614-***-**** **********@*****.*** http://LinkedIn.com/in/JamesRJeansonne
• Manage five marketing managers on the acquisition marketing team responsible for the parent market
acquisition marketing, school program marketing and digital marketing.
• Manage digital campaigns.
• Successfully developed and launched new process maps for integrated campaigns.
• Set e-commerce fiscal year record in 2012 for Highlights.com.
• Successfully managed cross-channel Cyber Monday and 4th quarter campaigns in 2011 and 2012.
Community Outreach / Philanthropic Efforts
• Managed Highlights for Children’s Nationwide Hospital fundraising.
• Partnered with Zaner-Bloser to manage the “Run with a Purpose” team for the Columbus Marathon in
2012.
• Created and managed the Highlights for Children Day with the Columbus Clippers in 2012.
• Partnered with Zaner-Bloser to manage the Columbus Marathon Kids Race and celebration booth at
the marathon.
JPMorgan Chase
Manager of Change Readiness, AVP: February 2008 – June 2011
• Managed a team of 10 project managers across the country.
• Successfully implemented new process to ensure end-user readiness.
• Served as communications manager for business unit.
• Responsible for the marketing, roll-out, and implementation of process throughout the organization.
• Conducted readiness assessment meetings with cross-functional teams to ensure training,
procedures, and communications are complete.
• Consulted with internal social collaboration team for new product roll-out for employees.
Quest Software
Internet Marketing Manager: October 2007 – February 2008
• Executed digital marketing campaigns.
• Liaison between corporate marketing and product marketing.
• Executed and measured internet marketing efforts: email, display advertising, and search.
• Managed digital marketing campaigns to promote Quest Software products.
• Responsible for reporting of all internet campaigns.
JPMorgan Chase
Marketing Associate: October 2006 – September 2007
• Provided day-to-day and strategic product marketing for private client services.
• Responsible for all brokerage client and financial advisor communications.
• Managed all statement messaging and inserts for brokerage customers.
• Managed all direct mail campaigns.
CheckFree Corporation
Senior Communications/Marketing Specialist: November 2005 – October 2006
• Coordinated email marketing efforts.
• Responsible for print and online project communications.
• Served as information conduit between subject matter experts and internal and external customers.
• Project manager for online and print projections.
• Coached others on project managed and communications.
JPMorgan Chase
**********@*****.***
James R. Jeansonne
614-***-**** **********@*****.*** http://LinkedIn.com/in/JamesRJeansonne
Marketing Communications Manager: June 1999 – November 2005
• Managed marketing projects to promote the services of financial advisors.
• Project manager for teams across lines of business
• Managed the writing, design, and production of external quarterly newsletter.
• Managed monthly investment statement messaging and inserts.
Red Roof Inns, Inc.
Communications / Writer / Trainer: April 1997 – June 1999
• Conducted task analysis for technical documentation.
• Responsible for communications and training to internal employees.
KNAZ Ch. 2 News, Flagstaff, AZ
Sports Anchor/Producer: December 1996 – March 1997
• Relocated to Flagstaff, AZ to anchor and produce weekend sportscast.
**********@*****.***
James R. Jeansonne
614-***-**** **********@*****.*** http://LinkedIn.com/in/JamesRJeansonne
Education
Bowling Green State University
Bowling Green, OH
B.A. Communications 1996
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