Sales Marketing

ROBERT ABISI

*** ***** **** ******, * ndover, M A 0 1810 H : 9-78-749-**** C : 9-78-886-**** R *****@*********************.***

E xecutive Profile

I am a highly motivated executive who creates strategic alliances with

companies. Dynamic marketing professional with more than 20 years in

Marketing and Advertising. I am also Creative and innovative team player with

strong interpersonal skills.

As Principal of Evolution Marketing and Advertising, Inc. I devise marketing

strategies, brand identity campaigns and creative ideas to attract and grow

profitable accounts. While executing an experiential marketing program at a

major concert event, or putting together a promotional campaign to engage

consumers and drive sales, I am passionate about building synergistic

relationships between brands and events. As Principal of Evolution Marketing

and Advertising agency it is very important to take a hands on approach

staying motivated and dedicated to the client needs.

Prior to launching Evolution Marketing and Advertising in 2005, I spent nearly

fifteen years in media sales at a trio of Boston's most venerable radio stations:

Kiss 108, Magic 106.7 and WBCN 104.1.

As an award-winning performer, I ranked number one nationally in marketing

sponsorship sales for both CBS and Clear Channel radio groups.

Skill Highlights

Small business development

/Sales

Leadership/communication skills

Client account management

Negotiations expert

Employee relations

Project Management

. Marketing Facilitator

Professional Experience

Principal Oct 2005 to Current

Evolution Marketing and Advertising, Inc. - Boston, M A

Oversee all aspects of the advertising agency from creative development, media

planning, to employee development.

Collaborate with copy writer, media planner and marketing team to create a strategy

that best meets our clients needs. Work effectively in a heavily cross-functional, fast

paced environment.

Radio Account Executive

WBCN 104.1 1995-1997

Created strategies to develop and expand existing customer sales, which resulted in

a 100% increase in monthly sales.

WXKS Kiss 108-****-****

Exceeded targeted sales goals by 85%Created strategies to develop and expand

existing customer sales. Executed daily cold calls to potential accounts to increase

client base. I started at Kiss 108 with a budget of 150,000 and grew it to 2.3 million

dollars. Responsible

f or creating a Staple event kiss 108 Concerts on the Charles with a annual budget of

400,000.

WMJX 106.7 2006-2008

Monitored market conditions, product innovations and competitor activity, and

adjusted account sales approach to address latest market developments. and

incresed sales from 1. million to 2.4 million

E ducation

Associate of Applied Science, Dentistry and Marketing 1980

New England School of Dentistry - Boston, M A

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