Robert Robbins
Lead Generation Analyst at INKAS Group of Companies
******.******.*******@*****.***
Summary
Specialties: Lead Generation, Promotion, Marketing, Account Management, Product Development,
Merchandising, Brand Management.
- Compassionate and exceptional communicator that is able to successfully present and communicate ideas to
clientele in B2B sector as well as face to face, via phone, or otherwise.
- Ability to relate to individuals from diverse ethnic, cultural and socioeconomic backgrounds and to work with
them in a fair, supportive and cooperative manner.
- Strong and compassionate communicator that delivers results, meets deadlines and quota.
- Possesses strong problem-solving skills to develop innovative solutions to complex issues.
- Strong knowledge on all Social Media platforms: Facebook, Twitter, Google+ etc.
- Proficient in Microsoft Office Suite and Adobe Suite on both Apple and Windows platforms.
Experience
Lead Generation Analyst/Sales Coordinator at INKAS Group of Companies
April 2013 - Present (1 year)
INKAS Finance Corp. is a top 5 merchant service provider in Canada with thousands of merchants in the
portfolio that spreads coast to coast from St. Johns, NF to Vancouver, BC. Having chosen to focus on the
quality of service provided, the company has been able to maintain an unparalleled customer retention
percentage in the merchant services industry.
Reported directly to the National Director of Sales and Marketing.
Proven track record of consistent #1 or #2 spot for top sales.
Broke Inkas record: fastest turnaround for a contract being signed by a client.
Prospect new sales channels and opportunities through cold calling, networking and market research.
Responsible for prospecting business accounts outside of the realm of Marketing Qualified Leads in order to
acquire new business opportunities.
Communicate/follow up with existing accounts and maintain active relationships (resellers and end-users).
Research industry, market information, always knowledgeable about competitive products and pricing,
geography of competition and new trends in industry sector.
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Managed active client accounts while working hand in hand with key stakeholders.
Actively searching new clients in both the POS and CIT industries.
Youth/Assistant Program Coordinator at Mornelle Court Coalition
January 2010 - March 2013 (3 years 3 months)
Our mission is to improve the the overall quality of life for residents of the Mornelle Court community.
Working together to achieve and bring forth change. We are dedicated to improving health, welfare and
safety of our neighborhood and building a community for both young and old to play, work and grow.
Together we can beautify our community and make a difference by providing resources and information that
will be vital in building a secure, peaceful and flourishing neighborhood.
Acted as Minutes Secretary during committee meetings
Helped run various youth programs with KGOP-Mornelle Coalition, including March Break and Safe Walk
Program.
Liaised with I.L.E.N. (Intrusive Local Economy Network) connecting retailers with government agencies to
help reach their potential and growth in the market.
Organized and Marketed workshops within the community by networking with key stakeholders.
Met with residents, city councilors and other public figures to help raise funds and awareness.
Assistant General Manager at Mera's Restaurant
April 2010 - May 2011 (1 year 2 months)
Updated website, ran all social media channels (Facebook, Twitter etc.).
In charge of stationary and advertising as well as print signs.
Ran the daily operations of the restaurant.
Carried out interviews and assisted with hiring process with owner.
Ordered and kept track of food supply as well as any other necessities.
Assisted in all areas of the restaurant.
Marketing Account Executive at Alliance Media Co.
June 2008 - November 2009 (1 year 6 months)
Reported to the Vice President of Marketing
Assessed and analyzed creative briefs with Account Management
Met and informed clients of research, media packages and campaign duration
Travelled for required business and promotional events/consumer shows
Managed Client Accounts for Bell, BMW, Pirelli and more
Met all the necessary criteria in order to meet deadlines and targets for accounts in charge
Account Representative at Free For All Marketing Toronto
September 1999 - October 2008 (9 years 2 months)
As part of the Environics Family of Companies – Canada’s most trusted source for independent research – we
literally walk down the hall and leverage the latest data to develop and measure a program.
Our clients tell us we offer a higher level of service, a more senior level of client counsel, a can-do
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entrepreneurial spirit and a commitment to unparalleled results. We’ll do the same for you.
Supervised crew members and ensured smooth work progress.
Liaised with client Product Managers and reported to Brand Manager.
Exceeded sales targets and quota.
Fullfilled client expectations and excelled at marketing efforts.
Participated in the planning and execution of promotional events.
Travelled as necessary for promotional events and meetings.
Counter Manager at Estee Lauder/Tommy Hilfiger
October 2003 - July 2006 (2 years 10 months)
Ensured that staff was up to date on all product knowledge
Kept track of product inventory
Administrative duties including returns, cash flow and till count
In charge of all counter merchandising and POP’s
Set up schedules and managed staff tasks
Exceeded monthly sales targets/quota
Courses
Independent Coursework
Photography - Ryerson University - 1996
Volunteer Experience
Board Member - Dramatist at Leave Out Violence
January 1996 - January 1998 (2 years 1 month)
Leave Out Violence Organization - helped educate young people across Ontario against gang and
neighbourhood violence, bettering communities and volunteering.
Volunteer at KGOP-Mornelle Planning Committee
January 2011 - Present (3 years 3 months)
Volunteer at Mornelle Court/Militarty Trail Safe Walk Program
September 2010 - Present (3 years 7 months)
Helped initiate a Walk-Safe program for the school children of Mornelle Court. Helped parents in the
community who can't walk their children to and from school, with a safe and friendly option.
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Certifications
Food Handlers Certificate
City of Toronto Health Department
First Aid Certificate
St. John Ambulance
Honors and Awards
East Scarborough Boys and Girls Club Volunteer Award
The City of Toronto
2011
Provincial Award for Service to Child and Youth Services - COYO
Mornelle CAN Programs and Initiatives
July 2013
Presented by Kathleen Wynne - Premier of Ontario, Member of the Legislative Assembly of Ontario and Paul
Ainslie - Toronto City Councillor
Skills & Expertise
Strategic Planning
Customer Service
Restaurants
Team Building
Social Media
Marketing
Public Speaking
Marketing Strategy
Sales
Leadership
Microsoft Office
Management
Social Media Marketing
Event Planning
Restaurant Management
Operations Management
Food
Youth Mentoring
Youth Leadership
Youth Organizations
Youth Activism
Advertising
Email Marketing
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Market Research
Marketing Communications
Online Advertising
Salesforce.com
Online Marketing
Retail
Recruiting
B2B
Sales Operations
Social Networking
Merchandising
Team Leadership
Education
Centennial College
Marketing/Marketing Management, General, 2002 - 2003
University of Toronto
Political Science and Government, 1998 - 1999
David and Mary Thomson Collegiate Institute
OSSD, Communication and Media Studies, 1997 - 1998
Grade: OAC
WestHill Collegiate Institute
1993 - 1997
Grade: Grade 12
Honors and Awards
Walk Safe Mentor Program Award 2010
Mornelle Court Resident Action Coalition Volunteer Award 2011
Food Handlers Certificate – City of Toronto Health Department
First Aid – St. John Ambulance
Interests
Techonology, Walking, Health Renewal, Working with local Community groups, photography, history and
geography
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Robert Robbins
Lead Generation Analyst at INKAS Group of Companies
******.******.*******@*****.***
Contact Robert on LinkedIn
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