Sales Marketing

LISA KELLER

**** * ******** *** ****** City, MO *4158 816-***-**** ****.*********@*****.***

M ARKETING & M ANAGEMENT

Innovative marketing and management professional with a proven record for relationship building, strategic

planning, project management and sales growth; seeking a professional position that will cultivate my skills and

bring professional reward.

Strategic Planning/Documentation/Execution CRM/Salesforce/Data Driven Strategy Marketing

Event/Agency/Third Party Contract Mgmt Brand/Content/Promotional Material Development

Project/Relationship/Team Management Writing Releases/Reports/Briefs/Pitches/Content

PR/Media Planning/Relations/Presentations Web/Social Media/Email/Direct Mail Marketing

P ROFESSIONAL E XPERIENCE

2013 –2014 CONSULTANT - Keller Marketing Kansas City, Missouri

Specialize in developing and facilitating sales and marketing strategies in the small business sector with a

consultative mentoring approach.

Provide consultation and execution of core projects such as p roduct launches, message/brand development,

sales and marketing strategy, CRM tactics, traditional media strategy, budgeting, emarketing, social media

and public relations.

2011 –2013 DIVISION MARKETING MANAGER - Papa Murphy’s Kansas City, Missouri

Manage multi-market product and brand initiatives to include product launches; communication initiatives,

finances, marketing plans/campaigns, print strategies, social media initiatives; community events and

traditional media channels with daily management of four media agencies, two public relations firms, four

direct mail distributors and $3.7 million in budgets.

Develop strategy and marketing plans in conjunction with local and national partners/clients. Train and

mentor marketing team, brand ambassador team, franchise owners and corporate franchise consultants on

target market initiatives, product launches, sales data and lead generation tactics. Develop direct mail,

email campaigns, social media initiatives, newsletter development and sales collateral materials.

Identify, develop and pitch partnership proposals to local and national businesses and community

organizations to cultivate partnership opportunities with the overarching goal to grow brand awareness,

presence and loyalty. Manage and lead cooperative leadership meetings at the local and regional level.

Initial placement with company was in Kansas City Model Market as a Market Coordinator and has

evolved to managing a division consisting of four states with eight major markets.

2010 –2011 FIELD MARKETING MANAGER – Wendy’s Intl Kansas City, Missouri

Partner with corporate and multi-unit operators to develop strategies and plans to drive revenue, sales,

awareness, and trial to facilitate launch of breakfast line into the Kansas City market.

Plan, develop and execute marketing media, print, events and new store opening initiatives with local

media and agency partners as well as local store owners.

2008 –2010 CONSULTANT - Keller Marketing Kansas City, Missouri

Specialize in leveraging technology for business development and sales growth in the small business sector.

Scope of projects include business planning, web design, content management, blogging, podcasting,

newsletter, email marketing, collateral material development as well as direct mail initiatives.

Kansas City, Missouri

2006–2008 MARKETING MANAGER - Custom Color Corporation

Integrated a marketing program consisting of e -mail promotions, new product campaigns, sales materials,

direct mail marketing, trade show events, web marketing and community relations.

Implemented CRM process to cultivate lead generation and sales growth of 10% and reduce overall

marketing expenses 20% first year.

E DUCATION

Bachelor of Science, Marketing Missouri State University

Web Development/Internet Marketing Certificate JCCC

LISA KELLER

7300 N Richmond Ave Kansas City, MO 64158 816-***-**** ****.*********@*****.***

March 13, 2014

Rhythm Engineering

12351 W 96th Terrace #107

Lenexa, KS 66215

RE: Marketing Director

Dear Hiring Personnel:

I am writing to express my interest in the Marketing Director position with Rhythm Engineering. Thank

you in advance for your consideration.

As outlined in your position description, you are looking for someone who can design, implement and

facilitate marketing strategy with sales objectives and growth at the forefront of the strategy. In my past

20 years of diverse marketing experience sales objectives and growth have been what drive my strategy

development. As a Division Marketing Manager with Papa Murphy’s I managed groups of franchise

owners who all operated as individual entrepreneurs. With a national presence guiding our marketing,

each market operated as an independent entity. With this type of structure I had responsibility for

managing strategy as it relates to brand messaging, promotional development, product launches,

promotional print, online strategies and social media in multiple markets in four states. Couple that with

PR initiatives, media relations, community events; and managing all of these initiatives from the field

with little support, you find that you become very proficient in managing multiple priorities at once.

In managing all of these multiple tasks, a hands on approach with excellent communication skills is

critical. My background gives me firsthand experience preparing and presenting proposals that consists

of project deliverables, budgets, timelines and market research/results that could be interpreted into

tangible results. Attached to this letter and resume is a marketing case study highlighting some

initiatives I have led.

With 20 years of experience, I have gained the insight to be able to build relationships by listening to

needs and taking complex data and situations and developing them into simple streamlined action plans.

Once those plans are formulated, following up and managing the project and communicating the process,

is what continues to allow me to build relationships and credibility. During my tenure with Custom Color

I pitched and developed partnerships with niche distribution suppliers to grow sales and market share. In

short, persuading and connecting with audiences, managing complex projects and developing solutions is

something that drives my passion and success.

I look forward to next steps and learning more about Rhythm Engineering and the Marketing Director

opportunity.

Best Regards,

Lisa Keller

Enclosures: Resume

Marketing Case Studies

Marketing Results Case Studies

Presented by: Lisa Keller

Legoland and Sea Life Kansas City and Papa Murphy’s Partnership

Situation: Legoland and Sea Life approached Papa Murphy’s to sponsor the Birthday Party program. Sponsorship

consisted of on-site branding and inclusion in all Birthday Party collaterals for a $10K investment.

Strategy: Explore marketing needs of Legoland and Sea Life, and leverage Papa Murphy’s resources to meet those

needs to develop a partnership rather than a sponsorship agreement. In return Papa Murphy’s becomes supplier of

pizza on-site, capitalizes on facility traffic, marketing outreach and brand recognition to expan d product trial and

awareness.

Results: An in-kind partnership consisting of co-branded collateral materials for Papa Murphy’s included ticket

backs, school outreach flyers, attraction maps, on-site character appearances, co-branded social media

contest/campaigns, on-site signage as well as a designation of “The official pizza supplier of Legoland and Sea Life

Kansas City.”

Schult Industries and Custom Color Partnership

Situation: Schult Industries has a niche product, light boxes for graphics, that serves the theatre industry. Custom

Color works in that space as a graphics provider. Schult has a need for a graphics provider that can keep pace with

the newfound demand and growth they are experiencing.

Strategy: Develop a “go to market” program that can be used as a sales tool for existing Schult Industries sales

team. Package samples and specifications into a leave-behind sales booklet that will enable the existing sales team

to not only sell the hardware component, but also the graphics component. A one-stop-shop solution.

Results: A successful partnership. Custom Color not only has a larger presence in the theatre industry, but they

have an entire partnership sales team promoting their product and increasing sales across the county. Additiona lly,

most of the graphics in the hardware are cycled through on a regular basis resulting in not only new customers, but a

steady business of repeat graphics.

Increase Traffic and ROI on Exhibitor Trade Show

Situation: Yearly participation in industry trade shows are a necessary expense, but can often be one of the first

marketing expenses to be cut. The Exhibitor Trade Show was a premier annual event for Custom Color. As a new

member of the Custom Color team and chartered with developing a marketing p rogram, I needed to ensure proper

marketing to secure additional new customers and a process to document ROI.

Strategy: Develop a strategy of pre-show marketing consisting of email invitations to “visit our booth” with prizes

and show specials. Provide samples for the latest products and initiatives on site. Develop lead qualifying tactics

and train sales team prior to show. Develop post-show follow-up messaging and methods to stay top of mind.

Develop a tracking method in the newly established CRM system to track and manage show contacts.

Results: A successful show. Custom Color not only had the largest amount of visitors in their 12 year history at the

show, but they brought back more qualified leads that were converted to customers. With the new tracking

processes in place we were able to determine ROI. This also became a turning point for how the sales team

approached tracking and following up with customers.

Sampling – Hot Pies

Situation: Nothing ever becomes real until you try it. Pizza is pizza is pizza; it’s just sauce and cheese, right? Not so

fast, there is a difference when it is made with fresh ingredients daily and served hot out of your oven when you are

ready to eat. But how do you convince folks to try it, when all they really want is for you to deliver it to their door in

a soggy box? Converting pizza lovers to the “Take-N-Bake” concept can only be accomplished by “tasting the

difference”. How do we bring the taste to the masses to make a difference in preference? Sampling!

Strategy: Facilitate a “taste the difference” program with minimal risk and resources. Secure large community

events that would allow consumers to sample product and provide an opportunity to educate them on the concept

and the quality difference. Secured on site resources of oven, refrigeration, in -kind community sponsorships and

partners. In return, event sponsors can provide a one of a kind experience to their event by partnering with client

who benefits from traffic and trial to targeted consumers.

Results: A one of a kind sampling program. Execution of 30 plus events encompassing daycares, blood drives,

benefit for Children’s Center for Visually impaired, the Glow Run, the Trolley Run, golf tourna ments, tennis

tournaments, Lenexa Waterfest, project graduation at local high schools; just to name a few. The best result of all

was the smiling faces and the “WOW, I have never had your pizza before; I can’t believe you are out here cooking it

fresh, this is awesome”. That’s what I call success!

Contact this candidate