Sales Manager
Resume:
Curriculum Vitae
EHTESHAM ALI KHAN
PERSONAL INFORMATION:
ADDRESS: Quasier Ameer Gulshan,
H No. 16-4-755/1/A,
Chanchal Guda,
Hyderabad, Andhra Pradesh - 500024.
MOBILE No: +91-984*******.
Land Line at Home in India: 91-40-244***** & Mobile 099********.
E-mail.: ****.***********@*****.***,
OBJECTIVE:
To enhance my experience of 13 years accumulated in the field of Retail,
Customer service & Store operations.
EXPERIENCE : Oct 2010 till 14th Aug 2013.
Designation : Retail Area Manager for (City Max) Land Mark Group. Saudi
Arabia, Jeddah.
Role & Wide range of Responsibilities;
Responsible for planning and driving area retail operations so as to ensure
maximum sales, profitability, budget achievements, responsible for top line
as well as bottom line, optimum stocking, increase in customer satisfaction
and continued business growth. The responsibility for maintaining the
desired visual merchandising, retail day to day operations, Expansion in
the territory in terms of opening new stores, implementations, maintenance
of stores, follow up, coordination, customer service, replenishment,
recovery standards in the stores in all aspects.
Responsible for a team of 250 staff's & driving with continuous
improvements.
Sales & Commercial Performance;
. Prepare & participate in the preparation of sales budgets for stores.
. Maximize sales & profitability of the area.
. Maximize productivity targets (Sales per square feet, ATV, Conversion
etc).
. Control costs within budgetary guidelines.
. Identify internal & external commercial opportunities.
. Ensure effective stock & space management.
. Conducts SWOT review to analyze the customer profile.
. Suggest improvements based on benchmark practices.
. To achieve stock control targets in line with company guidelines to
prevent financial loss.
. Ensure effective inventory & warehouse management for the concept in
the territory (order management, stock consolidation, movement &
transfer, optimum stock utilization, stocks return & shrinkage.
. Review & analyze stock and sales reports monitoring over & under
stocks, implementing corrective action taken.
. Review & effectively deal with fast / slow lines, new ranges and end
of ranges & implement necessary action.
. Responsible for all season launch 100% in all the stores in terms of
display guidelines through planogram, show windows, marketing
activities.
. Ensure pricing of merchandise as per norms and matrix format.
. Provision of monthly feedback to concept on sales, stock positions &
product feedback.
. Delivering growth (Planning & demonstrating efforts to achieve sale
targets for all stores).
. Responsible for making month budget for the stores.
. Ability to understand & forecast analyze sale figures.
. Area budgets & LFL achievement. (No stores should be in negative
LFL).
. Responsible for achieving total Annual Business Plan for the year.
. Maximizing sales & profitability (control expense).
. Ensuring all action is taken as per the company policy & procedures.
Business Development;
. Research & looking for good properties and locations to open stores &
seeking opportunity for concept expansion in the territory.
. Managing roll-out for new projects and time bound implementation of
projects.
. Understand Territory dynamics (demographics, consumer behavior, market
understanding etc).
Operational Standards and Management;
. Ensuring all stores are in compliance with the store operating and
customer service standards.
. Ensuring all stores are in compliance with the company policy on
employment and state laws, health & safety standards.
. Ensuring all the store portrays the company image in all aspects of
personal presentation and adheres to the company dress code as laid
out by the company.
. Ensuring all stores sales, promotions are planned effectively,
executed & promptly & maintained professionally.
. Responsible & implement Standard Operating Procedure (SOP).
. Also responsible for audit and need to deliver 100% Satisfactory.
People Management,
. Conduct staff welfare activities (housing & transport).
. Ensuring that all the new recruits should go for induction program
(OJT) to understand their job better in way.
. Ensuring skill development of stores staffs through Learning &
Development.
. Handling staff grievance and disciplinary actions.
. To encourage managers to seek and continuously develop knowledge of
competitor activity and local market conditions, with the purpose of
making appropriate and innovative recommendations to drive the
business forward.
. Monitor & appraise the performance of retail staff in coordination
with are retail manager and development individual career plans.
. Set KRA's for direct reports and conduct performance appraisal.
. Driving team performance and motivating and developing staff to groom
for next level.
MAJOR ACHIEVEMENTS:
Achieved the Highest ever sales of 104 Million during Ramadan 2012-13.
Awarded best performance area for fiscal year 2010-11.
EXPERIENCE: Nov 2008 - Sep 2010 Future Group (Big Bazaar)
Designation: Sales & Merchandiser (S&M)
Financial Responsibilities
. Developing PVT Label Business.
. Sustained working on planned markdowns to deliver better margins.
. Developing new vendors to develop product line.
. Understand market competition to improve product profitability.
. Local tastes & preferences research & corrective measures.
. Opportunity gaps in current offerings & corrective measures.
. Improve stores profitability.
. Increase in ticket size & conversion at Store's.
. Stock Management timely supplies, core style replenishment and push back
unsold stocks.
. Responsible for seasons range presentation driving health orders.
. Merchandising which comprises preparation and execution of buying plans
on return from the category and regular follow ups regarding stocks.
. Managing the category performance which involves analyzing sales, space
productivity & earning per square feet, best sellers etc;
. Merchandise Planning range presentation & order plans for the season.
. Retail sales monitoring weekly sales corrective action to meet monthly
targets.
EXPERIENCE: Jan 2006 to Oct 2008 Big Bazaar Super Center, Ameerpet,
Designation: Assistant Store Manager.
. Handling Store Operations
. Setting up & incubation of NEW BUSINESSES inside Mall
. Handling Apparels, General Merchandise, Food, Entertainment, Furniture,
Beauty, Pharmacy, Gold & Mobiles.
. Generating additional revenues through SOH, Leasing, Rental, Co Branding.
. Developing People in handling all incubation business.
. Team of 360 employees, 10 Department Managers & 14 Assistant Department
Managers.
. Daily & Weekly performance review at product & MC level, further plan of
action.
. Weekly Review of Support team with more focus on Costs & Efficiencies.
. Monthly Review of P & L, Budgeted Vs Actual with Area Manager.
. Monitoring all financial transactions & expenses statements on a monthly
basis & rationalizing costs.
. Weekly execution of Promotions as planned by H.O. & Z.O.
. Monitoring Margins & Category performance.
. Focused approach on volume producing products to drive top line & high
margin categories to drive bottom line.
. Tracking performance of DM's, ADM's,
. Handling distribution & logistics
. Managing Shrinkage & Pilferages.
. 100% SOP Adherence in the Store which covers operations.
. Focus on HR related issues & staff retention by promoting staff welfare &
new concepts like Fun zone (staff entertainment), (Multi tasking) Sangam.
. Overview of all other departments like HR, Accounts, IT, Cash, D & L.
. Training & Development of front-end staff for Team leaders & next level.
. Promoting internal performance driven competition for various categories
like Best Department, Best Employee, Best Cashier, Best VM
. Performance appraisals & feedback.
MAJOR ACHIEVEMENTS:
Best Area Manager Award for 2011-12 performance.
Was fully responsible and in charge in setting up Ameerpet Store "India's
Largest BIG BAZAAR"
Super Center right from zoning, man power allotment, merchandising of
stocks etc.
Was part of core team in opening "India's 5nd Largest BIG BAZAAR" at
Chennai.
Was assigned to handle Abids Store, in which we have done 1 crore on
26th January
Won the "Best Store Award"
Achieved the Highest ever sales of 2.10 Crores on a single day all India
top (on 25th & 26th Jan called as Big Days).
Achieved record sales in history of Big Bazaar of 10 Crores in a month.
EXPERIENCE : April 2003 to Dec 2005 Trouser Town, Madura Garments (Aditya
Birla Group)
Designation : Store Manager.
. Taking care of the day-to-day operations.
. Handling all Depts. like Accounts, Admin, Merchandising, etc.
. Planning & Strategizing.
. Responsible for the profitability of the store.
. Brand building & brand management.
. Conducting Customer Satisfaction & Employee Satisfaction indexing &
benchmark standards.
. Handling Institutional Sales.
. Market research & analysis, benchmark on Quality, Price, Range, & other
factors.
. Departments handled - Men's, Ladies, Casuals, Sports.
. Handling a team of 1 Assistant Manager, 2 Supervisors & 10 Front end
staff.
. Responsible for Enrollment of Trouser Town Loyalty club members.
. Customer Satisfaction.
. Responsible for Staff scheduling, deployment, monitoring, training,
performance, appraising, grooming & development.
Training: Undergone training of Store Manager conducted by Madura Garments
to improve Management Skills.
Award / Achievement: Madura Garments conduct a Trouser Town Championship
Race throughout India for 3 months - Won the Trophy & Cash award of Rs.
50,000/-.
EXPERIENCE : Sep 1999 to Oct 2002 Raymond Retail India Limited.
Designation : Sales Manager.
. Handling a team of 15 front end staff.
. Handled the business of Men's and casual apparels.
. Achievement of Daily/Weekly & Monthly Sales Targets given by company.
. Undergone training in Raymond for Visual Merchandising Display of Fabric.
. Stock Management (Indenting & Availability) & Promotions.
. Briefing new collection literature to the sales teams during new product
launch.
. Developing market for institutional order specially banking & IT sectors.
ON JOB TRAINING & CAREER ENHANCEMENT AREAS
. Computer Skills (EXCEL, MS WORD, POWER POINT, MS)
. Retail Selling Skills (Program to develop front line).
Education:
B.Sc from Osmania University 1994.
Completed (PGDCA) Post Graduate Diploma in Software.
Certificate of Proficiency in system management.
Pursuing MBA.
Personal Details;
D.O.B : 30th June 1971
Marital Status : Married
Pass Port No. : J5380939
Place of Issue : Hyderabad
Date of Issue : 02-10-2011
Date of Expiry : 01-10-2021
Nationality : Indian
References
1) Mr. Ravi Shankar. (Retail Consultant).
Mobile No. 91-900*******.
:
2) Mr. Frank Reply (Aditya Brila Retail Ltd.) Deputy
General Manager Operation, Chennai. Mobile No.
: 3) Mr. R. Parthasarathy (Madura Garments) Retail Operation
Manager, Bangalore Mobile No. 097********.
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