Curriculum Vitae

EHTESHAM ALI KHAN

PERSONAL INFORMATION:

ADDRESS: Quasier Ameer Gulshan,

H No. 16-4-755/1/A,

Chanchal Guda,

Hyderabad, Andhra Pradesh - 500024.

MOBILE No: +91-984*******.

Land Line at Home in India: 91-40-244***** & Mobile 099********.

E-mail.: acc3z7@r.postjobfree.com,

OBJECTIVE:

To enhance my experience of 13 years accumulated in the field of Retail,

Customer service & Store operations.

EXPERIENCE : Oct 2010 till 14th Aug 2013.

Designation : Retail Area Manager for (City Max) Land Mark Group. Saudi

Arabia, Jeddah.

Role & Wide range of Responsibilities;

Responsible for planning and driving area retail operations so as to ensure

maximum sales, profitability, budget achievements, responsible for top line

as well as bottom line, optimum stocking, increase in customer satisfaction

and continued business growth. The responsibility for maintaining the

desired visual merchandising, retail day to day operations, Expansion in

the territory in terms of opening new stores, implementations, maintenance

of stores, follow up, coordination, customer service, replenishment,

recovery standards in the stores in all aspects.

Responsible for a team of 250 staff's & driving with continuous

improvements.

Sales & Commercial Performance;

. Prepare & participate in the preparation of sales budgets for stores.

. Maximize sales & profitability of the area.

. Maximize productivity targets (Sales per square feet, ATV, Conversion

etc).

. Control costs within budgetary guidelines.

. Identify internal & external commercial opportunities.

. Ensure effective stock & space management.

. Conducts SWOT review to analyze the customer profile.

. Suggest improvements based on benchmark practices.

. To achieve stock control targets in line with company guidelines to

prevent financial loss.

. Ensure effective inventory & warehouse management for the concept in

the territory (order management, stock consolidation, movement &

transfer, optimum stock utilization, stocks return & shrinkage.

. Review & analyze stock and sales reports monitoring over & under

stocks, implementing corrective action taken.

. Review & effectively deal with fast / slow lines, new ranges and end

of ranges & implement necessary action.

. Responsible for all season launch 100% in all the stores in terms of

display guidelines through planogram, show windows, marketing

activities.

. Ensure pricing of merchandise as per norms and matrix format.

. Provision of monthly feedback to concept on sales, stock positions &

product feedback.

. Delivering growth (Planning & demonstrating efforts to achieve sale

targets for all stores).

. Responsible for making month budget for the stores.

. Ability to understand & forecast analyze sale figures.

. Area budgets & LFL achievement. (No stores should be in negative

LFL).

. Responsible for achieving total Annual Business Plan for the year.

. Maximizing sales & profitability (control expense).

. Ensuring all action is taken as per the company policy & procedures.

Business Development;

. Research & looking for good properties and locations to open stores &

seeking opportunity for concept expansion in the territory.

. Managing roll-out for new projects and time bound implementation of

projects.

. Understand Territory dynamics (demographics, consumer behavior, market

understanding etc).

Operational Standards and Management;

. Ensuring all stores are in compliance with the store operating and

customer service standards.

. Ensuring all stores are in compliance with the company policy on

employment and state laws, health & safety standards.

. Ensuring all the store portrays the company image in all aspects of

personal presentation and adheres to the company dress code as laid

out by the company.

. Ensuring all stores sales, promotions are planned effectively,

executed & promptly & maintained professionally.

. Responsible & implement Standard Operating Procedure (SOP).

. Also responsible for audit and need to deliver 100% Satisfactory.

People Management,

. Conduct staff welfare activities (housing & transport).

. Ensuring that all the new recruits should go for induction program

(OJT) to understand their job better in way.

. Ensuring skill development of stores staffs through Learning &

Development.

. Handling staff grievance and disciplinary actions.

. To encourage managers to seek and continuously develop knowledge of

competitor activity and local market conditions, with the purpose of

making appropriate and innovative recommendations to drive the

business forward.

. Monitor & appraise the performance of retail staff in coordination

with are retail manager and development individual career plans.

. Set KRA's for direct reports and conduct performance appraisal.

. Driving team performance and motivating and developing staff to groom

for next level.

MAJOR ACHIEVEMENTS:

Achieved the Highest ever sales of 104 Million during Ramadan 2012-13.

Awarded best performance area for fiscal year 2010-11.

EXPERIENCE: Nov 2008 - Sep 2010 Future Group (Big Bazaar)

Designation: Sales & Merchandiser (S&M)

Financial Responsibilities

. Developing PVT Label Business.

. Sustained working on planned markdowns to deliver better margins.

. Developing new vendors to develop product line.

. Understand market competition to improve product profitability.

. Local tastes & preferences research & corrective measures.

. Opportunity gaps in current offerings & corrective measures.

. Improve stores profitability.

. Increase in ticket size & conversion at Store's.

. Stock Management timely supplies, core style replenishment and push back

unsold stocks.

. Responsible for seasons range presentation driving health orders.

. Merchandising which comprises preparation and execution of buying plans

on return from the category and regular follow ups regarding stocks.

. Managing the category performance which involves analyzing sales, space

productivity & earning per square feet, best sellers etc;

. Merchandise Planning range presentation & order plans for the season.

. Retail sales monitoring weekly sales corrective action to meet monthly

targets.

EXPERIENCE: Jan 2006 to Oct 2008 Big Bazaar Super Center, Ameerpet,

Designation: Assistant Store Manager.

. Handling Store Operations

. Setting up & incubation of NEW BUSINESSES inside Mall

. Handling Apparels, General Merchandise, Food, Entertainment, Furniture,

Beauty, Pharmacy, Gold & Mobiles.

. Generating additional revenues through SOH, Leasing, Rental, Co Branding.

. Developing People in handling all incubation business.

. Team of 360 employees, 10 Department Managers & 14 Assistant Department

Managers.

. Daily & Weekly performance review at product & MC level, further plan of

action.

. Weekly Review of Support team with more focus on Costs & Efficiencies.

. Monthly Review of P & L, Budgeted Vs Actual with Area Manager.

. Monitoring all financial transactions & expenses statements on a monthly

basis & rationalizing costs.

. Weekly execution of Promotions as planned by H.O. & Z.O.

. Monitoring Margins & Category performance.

. Focused approach on volume producing products to drive top line & high

margin categories to drive bottom line.

. Tracking performance of DM's, ADM's,

. Handling distribution & logistics

. Managing Shrinkage & Pilferages.

. 100% SOP Adherence in the Store which covers operations.

. Focus on HR related issues & staff retention by promoting staff welfare &

new concepts like Fun zone (staff entertainment), (Multi tasking) Sangam.

. Overview of all other departments like HR, Accounts, IT, Cash, D & L.

. Training & Development of front-end staff for Team leaders & next level.

. Promoting internal performance driven competition for various categories

like Best Department, Best Employee, Best Cashier, Best VM

. Performance appraisals & feedback.

MAJOR ACHIEVEMENTS:

Best Area Manager Award for 2011-12 performance.

Was fully responsible and in charge in setting up Ameerpet Store "India's

Largest BIG BAZAAR"

Super Center right from zoning, man power allotment, merchandising of

stocks etc.

Was part of core team in opening "India's 5nd Largest BIG BAZAAR" at

Chennai.

Was assigned to handle Abids Store, in which we have done 1 crore on

26th January

Won the "Best Store Award"

Achieved the Highest ever sales of 2.10 Crores on a single day all India

top (on 25th & 26th Jan called as Big Days).

Achieved record sales in history of Big Bazaar of 10 Crores in a month.

EXPERIENCE : April 2003 to Dec 2005 Trouser Town, Madura Garments (Aditya

Birla Group)

Designation : Store Manager.

. Taking care of the day-to-day operations.

. Handling all Depts. like Accounts, Admin, Merchandising, etc.

. Planning & Strategizing.

. Responsible for the profitability of the store.

. Brand building & brand management.

. Conducting Customer Satisfaction & Employee Satisfaction indexing &

benchmark standards.

. Handling Institutional Sales.

. Market research & analysis, benchmark on Quality, Price, Range, & other

factors.

. Departments handled - Men's, Ladies, Casuals, Sports.

. Handling a team of 1 Assistant Manager, 2 Supervisors & 10 Front end

staff.

. Responsible for Enrollment of Trouser Town Loyalty club members.

. Customer Satisfaction.

. Responsible for Staff scheduling, deployment, monitoring, training,

performance, appraising, grooming & development.

Training: Undergone training of Store Manager conducted by Madura Garments

to improve Management Skills.

Award / Achievement: Madura Garments conduct a Trouser Town Championship

Race throughout India for 3 months - Won the Trophy & Cash award of Rs.

50,000/-.

EXPERIENCE : Sep 1999 to Oct 2002 Raymond Retail India Limited.

Designation : Sales Manager.

. Handling a team of 15 front end staff.

. Handled the business of Men's and casual apparels.

. Achievement of Daily/Weekly & Monthly Sales Targets given by company.

. Undergone training in Raymond for Visual Merchandising Display of Fabric.

. Stock Management (Indenting & Availability) & Promotions.

. Briefing new collection literature to the sales teams during new product

launch.

. Developing market for institutional order specially banking & IT sectors.

ON JOB TRAINING & CAREER ENHANCEMENT AREAS

. Computer Skills (EXCEL, MS WORD, POWER POINT, MS)

. Retail Selling Skills (Program to develop front line).

Education:

B.Sc from Osmania University 1994.

Completed (PGDCA) Post Graduate Diploma in Software.

Certificate of Proficiency in system management.

Pursuing MBA.

Personal Details;

D.O.B : 30th June 1971

Marital Status : Married

Pass Port No. : J5380939

Place of Issue : Hyderabad

Date of Issue : 02-10-2011

Date of Expiry : 01-10-2021

Nationality : Indian

References

1) Mr. Ravi Shankar. (Retail Consultant).

Mobile No. 91-900*******.

:

2) Mr. Frank Reply (Aditya Brila Retail Ltd.) Deputy

General Manager Operation, Chennai. Mobile No.

098********.

: 3) Mr. R. Parthasarathy (Madura Garments) Retail Operation

Manager, Bangalore Mobile No. 097********.

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