Account Executive Sales
Resume:
Conrad Fronterre
Brooklyn, New York 11204
**********@*****.***
Related Experience
Todacell
Senior Account Executive
October 2012- Present
-Establish productive, professional relationships with agencies, advertisers and 3rd party vendors. Serve as the primary point of contact for clients and coordinate the involvement of company personnel in order to meet advertisers' objectives and expectations.
-Generate inventory availability forecasts, prepare detailed trafficking plans, and test creatives/click trackers. Oversee the execution of mobile/tablet CPM/CPC/CPA based campaigns then provide ongoing reporting and discrepancy monitoring.
-One year of trafficking experience using proprietary and white labeled mobile ad server(s). Strong understanding of third-party tracking solutions that include but are not limited to Has Offers, Ad-X, and Flurry.
-Complete working knowledge of advertising operations, metrics and mechanics. An in-depth understanding of the mobile advertising landscape with the desire to stay informed on industry trends.
-Prepare month-end reconciliation reports for and in conjunction with the reporting and finance teams. Meet assigned targets for profitable sales volume and strategic objectives.
Education
Sacred Heart University
Master of Arts (M.A.), Public Relations, Digital Media, Design, 3.6 GPA 2011 – 2012
Activities and Societies: SHU Media Exchange
Iona College
Bachelor of Arts (B.A.), Advertising, Mass Communication, 3.2 2005 – 2009
Activities and Societies: Delta Tau Chi Inc. & Iona College Advertising Agency
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