Sales Marketing

Patrick Ryan

***** **** **

Overland Park, ks ***10

CELL 913-***-****

E-mail: **************@******.***

http://www.linkedin.com/in/patrickryan1

SUMMARY

Strategic marketing and management professional with proven performance

leading successful initiatives to achieve company objectives. Successful

track record of working with field management and small business owners,

creating business development solutions, executing program launches, and

developing, implementing, and managing campaigns and initiatives.

Demonstrated success in creating, identifying and promoting value

propositions to executives, field marketing, key internal stakeholders, and

small business owners. Highly skilled in verbal and written

communications. Demonstrated success in:

Sales Enablement Selling Value Strategic Planning

Propositions

Relationship Building Product Promotion Market Research

Small Business Interpersonal Skills Creating Marketing

Consultation Collateral

PERFORMANCE-RELATED FEEDBACK

"You continue to raise the bar with crafting detailed marketing

plans/strategies and then delivering on them. The collaboration and

relationships you have built along the way in seeing your initiatives

through to success has been amazing."

PROFESSIONAL EXPERIENCE

FARMERS INSURANCE GROUP OF COMPANIES

National Marketing Representative (2009 - 2013)

Developed, implemented, and managed a comprehensive marketing and promotion

strategy, leveraging several communication mediums to significantly

increase the visibility and reach of a claims service program to the sales

force, field marketing executives, and customers. Created ground breaking

programs that added value to our sales force, company profitability, and

customers.

. Created a dynamic field presentation and strategic marketing strategy

based on feedback of the top 10% of surveyed agents. Developed a

needs based presentation centered on the program's value proposition.

. Performed field marketing and promotional presentations in 15 states,

which included presentations to V.P. and Executive Directors, managers

and several thousand members of our agency force.

. Developed original marketing creatives, published in previously

untapped mediums, including internal and external print and e-

publications, bolstering the promotional content by over 500% on our

agency website.

. Led and succeeded in a bold redesign of the program marketing

resources. Achieved dual branding of all marketing materials, through

coordination with Business, Legal, Editorial and Creative Design

Life Sales Specialist (2008 - 2009)

Increased Life Insurance sales for the Missouri West territory through

strategic business planning, field guidance and training and the creation

of high impact sales promotions and campaigns. Managed the Life Insurance

sales performance of seven district managers and over two hundred agents.

Series 6, 63, and 26 securities licensed.

PATRICK RYAN

Page 2

. Executive Director's Year end performance review: "While most

operations were seeing stagnant sales performance, your division saw

substantial improvement. Your efforts helped double the success from

the prior year, despite a much tougher sales environment. Your

commitment and passion to drive results were appreciated." - 100%

sales improvement.

Sr. Marketing Specialist (2003-2008)

Responsible for planning and managing all corporate events, including

Manager meetings and sales builders of 50 to Agent Symposiums, Agent

Promotion trips, Town Halls, and Zone Conference of 500+ in several states.

Like my management team counterparts, I was responsible for the top line

and bottom line results for the State of Missouri, which involved marketing

support, program launches, promotions and managing the Executive Office

marketing and operations budget.

. Planned and executed over 100 corporate events, including large town

halls, management conferences, agent symposiums, sales builders, and

vendor expos.

. Raised tens of thousands of event sponsorship dollars annually,

soliciting funding for business symposiums, training conferences and

charity events.

. Implemented the company's innovative consultative sales program and

was selected to introduce and integrate the program into the largest,

most successful agencies, resulting in a 25% sales increase.

. Served as the communications manager for the executive office,

frequently traveling with the Executive Director for public relations

initiatives and authored numerous, often sensitive, executive

communications.

. Created dozens of original marketing promotions, campaigns, sales

rallies, and testimonial pieces, supporting new business and customer

retention initiatives.

Marketing Specialist (2000 - 2003)

Promoted from this position to Sr. Marketing Specialist. This position was

comprised of many of the same responsibilities, including planning and

managing all corporate events. Also led the "model agency program," which

was an agency life cycle model for agents with regard to staffing,

marketing and growth at various tenures. Additional achievements noted

below:

. Successfully transitioned the agency force from a paper to a

computerized "smart" underwriting system, decreasing underwriting and

customer delivery time by 70%.

. Co-created the Quality Business Program and rehabilitated 37 of the

72 or 51% of the unprofitable agencies in the first year.

. Led the "Model Agency Program," which produced an agency life cycle

best practices model for agents with regard to staffing, marketing,

and growth expectations. The 91 participating agents resulted in a

10% increase in sales over the prior year.

EDUCATION

Bachelor of Business Administration - Management, University of Missouri-

Kansas City - Graduated cum laude

CTM Designation - Toastmasters International. Completion of the

Toastmasters International Leadership Program.

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