Sales Manager

Accomplished operations management professional with over 30 years of broad scope of experience driving business development, financial administration and staff productivity in hospitality environments. Cultivate strong clients and vendors relations through contract negotiation. Facilitate policy/program development. Oversee all aspects of operations including HR, financial/accounting, sales and marketing and maintenance. Pragmatic and focused in dynamic and fluid environments. Build and retain high performance teams by hiring, developing and motivating skilled professionals.

Multilingual: English, French, German, Italian, Spanish and Catalan (mother tongues)

General Manager

ALL INCLUSIVE INVERRARY VACATION RESORT

12/2012 to 01/2014

Fort Lauderdale, FL

General Manager

OASIS SMART

09/2011 to 12/2012

Cancun, Mexico

Motivated Heads of Departments to achieve the best possible results as part of the Group.

VP Marketing and Co-owner

08/2009 to 07/2011

Avda. Nizuc, Sza. 17 Resid. Coral Riviera # 15, Cancun, Q. Roo 77505 C: +52-998-***-**** *****@*******.***

Hospitality industry expertise

Business operations organization

Market research and analysis

F&B connoisseur

Quality Management

Developed and directed strategy to launch the All Inclusive that became # 2 in the market place a few month later.

Captured 28% market share with new product quickly brought to the market.

Increased profits by 20% in one year through restructure of business line.

Implemented a sales and marketing plan with results in optimum rate and occupancy for the Resort, increasing the ADR in 18% in 12 months.

Generated new business through contacts in Europe and South America.

Actively involved in Yield management to optimize the daily revenue.

Implemented a Quality Control Program

Recovered the status of the Hotel after a long period being closed to bring it to a 4 stars property level.

Actively involved in Sales and Marketing, implementing a E-Commerce policy for the Hotel, besides being part of the Oasis Hotels & Resorts.

Achieved a 62% yearly occupancy in the first year of operation.

Implemented and directed a new strategy to capture events for the Hotel, reaching over 500 in the first year.

Implemented the Quality Program of the Chain.

BERNABE DE ESTEBAN

Executive Profile

Skill Highlights

Professional Experience

Revenue and Market Expansion

Commercial by nature with many years of experience

CANCUN GOLF ADVISORS

Cancun, Mexico

Sales and Marketing Director

OASIS HOTELS & RESORTS

06/2005 to 07/2009

Cancun, Mexico

Corporate Sales & Marketing Director - Europe & North Africa

OASIS HOTELS & RESORT

05/2001 to 05/2005

Madrid, Spain

General Manager

BARCELO MAYA BEACH RESORT

05/1999 to 06/2001

Riviera Maya, Mexico

MBA: Economics School of Economics

Palma de Mallorca, Balearic Isles, Spain

Master Tourim Administration: Tourism

Developed an on-line sales and reservations Company to provide Hotel and Golf Reservations in the Mexican Caribbean: Cancun, Cozumel and Riviera Maya.

Directed the creativity of the web and collateral tools to launch the product in the market.

Trained the sales staff in all golf aspects.

Implemented the daily operation of a Vacation Club for the Corporation.

Directed the Vacation Club sales in one of the Hotels.

Managed a team of 32 PR members of the Oasis Plus guests service, maximizing the guests satisfaction by providing a service above expectations.

Formulated and developed Standards of Performance Manuals for Marketing, Company's Philosophy, Food and Beverage, Congresses & Incentives and Front Desk.

Developed the Corporate Weddings website in collaboration with the USA office in Atlanta.

Headed the Sales & Marketing activities in Europe.

Hotels Corporation with Hotels and All Inclusive Resorts in Spain and Mexico.

Reorganized and Directed a team of 18 sales and marketing executives in the Headquarters of the Company and overseen sales staff in all properties.

Identified business goals and required projects to accomplish them, established course of action, defined tasks, personnel assignments and allocation of resources.

Developed revenue management, increasing GOP of the Group in a 16% YoY.

Achieved a 18% increased of European business to Mexico.

Resort with 412 rooms, 5 restaurants, 4 Bars, Spa, Gym, Discotheque, Theater for 2.000 people, 2 swimming polls, located on a sandy beach.

Coordinated with architects and engineers the completion of all Hotel services.

Directed daily operations including financial, housekeeping, maintenance, entertainment, marketing and sales and customers relations to generate optimal revenue for th business.

Developed and directed strategy to launch the first real All Inclusive in the Riviera Maya that became # 1 in the market place 9 month after launch.

Recruited and mentored staff to ensure maximum operating efficiency.

Achieved a 82% occupancy in the first year of operation.

Managed a team of 450 professionals.

Education

School of Economics

Palma de Mallorca, Balearic Isles, Spain

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