Anthony S. Deller
**** ******** **. *****, ** ***57
240-***-**** **********@*****.***
SENIOR INTERNET EXECUT IVE
Cross-Geographical & Cultural Team Integration Strategic Business Unit Development
& Execution
Savvy Operations Leader with an indelible reputation for delivering inventive business strategies and
customer-focused solutions that improve margins. Recognized for transforming local and global operation
systems profitably and productively.
Broad experience building profitable start-up divisions, growth business lines, deal transactions and
streamlined operations. Mobilizes top-tier talent to create high performing cultures that consistently
achieve in volatile markets.
Strategic Business Planning and Execution
Integrated Front, Middle and Back Office Operations
Complex Change Management
High Productivity with Collaborative Approachability
Global Internet Expertise
Fiscal Accountability and P&L Management
Acquisitions and System Integration
Cross-Cultural Talent Training and Development
Client Relationship Management
Risk Management and Performance Metrics
PROFESSIONAL EXPERIENCE
ART IX ENTERTAIN MENT, L LC. Lutz, FL October 2004 – Present
Online browser-based video game leader with over 150 million registered players and more than 12 million monthly active users
Senior Vice President of Operations (1/10– Present)
Led the company’s transition from a solely browser-based game developer/publisher to a browser &
mobile-based developer/publisher. Reported to the CEO and Founder, directed a management team of 8
and an overall staff of 52, with an operating budget of $10 million. Effectively evaluated new business
costs, revenues, benefits and risk reduction strategies to create growth despite industry-wide retraction.
Accountabilities
-Staff Management
-Budget Management
-Risk Identification
-Analysis & Mitigation
Operation Achievements
-2% Staff Turnover
-24% Headcount Efficiencies
-$5 Million Platform Expansion
* Improved Operational Excellence: Created and implemented new employee review and score card
metrics, improving labor utilization by 7%.
* Margin & Revenue Growth: Increased margins by 10% and revenues by 21% with pricing and cross-
selling initiatives.
* Facilitated Local Outreach Programs: Managed company involvement and networking with local
non-profit organizations including the Pasco Economic Development Council, GrowFlorida, and the
Tampa Museum of Science and Industry (MOSI).
*Fiscal & Regulatory Compliance: Upgraded policies and procedures across the entire business to be
compliant with new COPPA and safe-haven mandates. Led all initiatives to ensure the safety of the
company’s under-13 audience demographic.
* Devised Global Risk Programs: Established Key Risk Indicators to guide spending and partner
negotiations, resulting in a 20% decrease in costs.
T ANAKA’S DREA M ACADE MY, INC. Tampa, FL July 2013 – Present
Nonprofit startup dedicated to offering low-to-no-cost martial arts and physical training for families and at-risk youth
throughout the Tampa Bay area
Business Consultant (7/13 – Present)
Developed the business plan for the founders, advised them on staffing, budgets, and marketing, and
facilitated the organization through the process of incorporation and startup funding.
ART IX ENTERTAIN MENT, L LC. (Continued) Lutz, FL October 2004 – Present
Vice President and General Manager (1/07 – 12/09)
Championed all game development across 6 separate projects over 3 years, including direct-line
management of game leads and the launch of an online merchandise store, with an operational budget of
$5 million.
* Expansive Asset & New Product Growth: Drove significant growth in products and services: 50%
expansion of new game offerings and the acquisition and integration of a profitable competitor (Epic
Inventions, Inc.). Led development of toys and card game line for sale in Toys “R” Us.
* Developed Proposals: Prepared proposals for more than $2 million in advertising integration
campaigns and worked directly with clients such as Dreamworks, The Walt Disney Company, Fox Filmed
Entertainment, Marvel Studios, and Cartoon Network.
* Efficient Labor & Resource Utilization: Increased global labor utilization efficiency by 31%, with
improved front-office research, trade recordkeeping and high-visibility technology enhancements.
* I mproved Player Support Processes: Developed overall strategy for the company’s relationship with
its audience through customer support via email, phones, message boards, and in-game moderation.
ART IX ENTERTAIN MENT, L LC. (Continued) Lutz, FL October 2004 – Present
Creative Director and Game Lead (10/04 – 12/06)
Led the game team for the original AdventureQuest online RPG and drove explosive growth for the
company.
* Crafted Executable Business Plan: Created and spearheaded overall business plan in collaboration
with owners, optimizing an $8M operating budget.
* Implemented Industry-First Monetization Methods: Developed one of the first-ever uses of
secondary in-game currency and “item store” for online games, leading to a revenue increase of 100%.
* Led Game Development: Acted as lead on content and programming for one of the internet’s first
large-scale Flash RPG s, AdventureQuest.
QUINT I LES, INC. Rockville, MD June 1999 – September 2004
Leading contract research organization with over $4 billion in revenue and over 16,000 employees worldwide.
Assistant to Medical Director
Prepared and distributed reports from the Medical Director to medical offices and research groups
throughout the world, and within the organization as a whole.
CEREBELLU M CORPORATION Falls Church, VA June 1997 – May 1999
Leading producer of educational video and television content for K-12 and University students.
Assistant Director
Managed teams of production assistants and interns, directed and videotaped more than a dozen Telly
Award-winning educational video projects.
EDUCATION
Bachelor of Arts in Communications, Film & Video
Pennsylvania State University, State College, PA
Honors Distinction. 3.68 GPA