Design Marketing

ERIC CROSBY

*** ****** ***** ***** ****, North Carolina 27519 919-***-**** ****.*.******@*****.***

Profile

Highly creative visual designer with over twenty years in consumer experience, brand strategy, color,

materials and finishes, graphic design, and digital assets. Master’s level expert in research and design

storytelling that provides competitive advantages and increase in sales. Global experience in strategic

design planning, brand development, consumer trend analysis and innovative design solutions for

Fortune 500/1000 companies. Work samples can be viewed at http://be.net/EricCrosby

Experience

Eric Crosby Design Cary, North Carolina 2009 present

A full service consultancy in wholistic consumer experiences including; graphic, environmental, packaging,

brand and strategic design. A sample list of clients include;

- 3C Institute, Cary, North Carolina, April ‘13 November ‘13

- CareAnyware, Cary, North Carolina, October ‘12 February ‘13

- MedThink Communications, Raleigh, North Carolina, June ‘12 August ‘12

- MircroMass Communications, Cary, North Carolina, March ‘12 June ‘12

- PatagoniaHealth, Cary, North Carolina, May ‘11 July ’11

- American Marketing Association, Raleigh, North Carolina, May ‘11 July ’11

- The Sherwin-Williams Company, Greensboro, North Carolina, July ‘10 Jan ’11

- Striving for More, Morrisville, North Carolina, May ‘11 July ’11

- Wake County Community Services, Raleigh, North Carolina, May ‘10 July ’10

- Diagnostic ID, LLC, Indianapolis, Indiana, February ‘09 August ‘12

- PartyLite Worldwide, Plymouth, Massachusetts, October ‘09 January ‘10

North Carolina State University Raleigh, North Carolina Fall 2011

Lecturer, College of Design

Instructing on user interaction across multiple touch-points, concentrating on web-based systems.

Advising students in strategic thinking, abstract/concrete visualization, dynamic interactive systems,

workflow and methodologies which promote group collaboration and optimal user experiences.

The University of North Carolina at Chapel Hill Chapel Hill, North Carolina Fall 2010

Adjunct Professor, School of Journalism and Mass Communication

Lectured on the principles of visual communication, presentation design and Adobe Creative Suite.

Lenovo Morrisville, North Carolina 2007 2009

Senior Designer

Advisory industrial design professional creating visual identity systems for consumer brand

experiences through print, merchandising and retail environments.

• Created and composed style guides and design language for branding, point of

purchase displays, retail interiors, apparel graphics, and look and feel

• Liaison to Beijing studios, building relationships among Asian colleagues which was

instrumental in the development of the global consumer brand IdeaPad

• Presented design strategies to brand management board and executive management

• Provided methodologies to the design process which inspired visual branding solutions

• Mentoring of internal design teams and managing outside design agencies and vendors

• Creative lead for PR, marketing collateral, special events and sponsorship programs

Motorola Chicago, Illinois 1999 2006

Senior Color, Material and Trend Forecaster (2001 – 2006)

Designer on internal strategic team creating the visionary planning and execution of Motorola’s Color,

Material and Finish (CMF) Strategy for handsets and wireless accessories.

• Led the aesthetic execution of the first physical color lab, also developed first color and finish

standards, prints and pattern, expression of fit and trim/findings for a global product portfolio

• Provided support to marketing/sales with presentations in trend and consumer research

• Advised designers and external consultants on trends in color, pigments and materials

• Led communication of CMF strategy to high level executives and customers

• Mentoring designers, global studios and management of multiple vendors

ERIC CROSBY e ***.*.******@*****.*** Page 2

Motorola Chicago, Illinois

Art Director (1999 – 2001)

• Created Motorola’s first guidelines for product branding and information graphics

• Partnering with marketing teams to ensure visual language adhered to corporate guidelines

• Collaborated with marketing/sales team on segmentation and branding strategies

resulting in world-class user experiences

The Sherwood Group Northbrook, Illinois 1997 1998

Art Director, Association Management, Publishing

• Managed design team, print vendors/brokers and collaborated with editors while

art directing and designing conference materials, magazines, annuals and direct mail

• Created brand identities for more than fifteen conferences a year in addition to a

variety of marketing collateral and print for a wide array of non-profit organizations

Montgomery Zukerman Davis Indianapolis, IN 1995 1996

Art Director, Advertising, Marketing, Public Relations

• Collaborated with creative director, writers and account executives to execute

marketing and advertising solutions for clients such as; The Indiana Lottery, Coca-Cola,

Indy Park Foundation, White Rock Products, Little Crow Foods and Indiana State Fairgrounds

• Managed freelance designers and print vendors

Relevant Freelance Work

Provided art direction and services in concept development, advertisement, direct mail, brochures,

publishing, brand identity, store signage and merchandise graphics for the following clients;

- Limited Brands, Columbus, Ohio

- GAP, Inc., San Francisco, California

- Macmillan Computer Publishing, Indianapolis, Indiana

- Brainstorm Design, Inc., Indianapolis, Indiana

- Andersen Consulting, Wilmington, Delaware

- Buon Girono Columbus, Columbus, Ohio

Accomplishments

• 2008 Graphic Design USA American In-house Design Award for the creation of two

global brands for Lenovo's consumer line of personal computers, IdeaPad and IdeaCentre

• Top tenth percentile of the population for color acuity with Macbeth Color Exam, Score: 100%

• Facilitated Trend Forecasting Workshops at Color Marketing Group International Conference

• Completed courses with Design Management Institute (DMI) in Brand Management

• American Society of Association Executives (ASAE) Gold Circle Award-Excellence in the

field of association communications

• Certificate of Achievement for Most Improved Newsletter and Annual Report Designs (ASAE)

• Society of National Association Publications (SNAP) EXCEL Award

• Convention Publications-Marketing Campaigns–Windy City Summit (ASAE)

• Awarded internship-The Ohio State University at Büro Ruedi Rüegg AG Zurich, Switzerland

Education

Master of Design Methods, Major: Strategic Design Planning/User Research

Institute of Design, Illinois Institute of Technology, Chicago, Illinois

Bachelor of Science in Industrial Design, Visual Communication Design

The Ohio State University, Columbus, Ohio

Professional Affiliations

Triangle User Experience Professionals Association, TriUXPA, 2009 present

The Professional Association for Design, AIGA 1992 present

American Marketing Association, AMA Raleigh 2010 present

Institute for Human Centered Design, 2006 present

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